What Is Ylopo?

2016 Club Wealth Conference - Las Vegas

Everyone was asking me, “What the heck does Ylopo mean?” Well, Ylopo is the last five letters of the word “monopoly” spelled backwards. Symbolically turning the ultimate game of real estate on its head. So it’s true. Back in 2007, which was a decade ago, when we founded TigerLead, it was a whole new ballgame for realtors.

I was talking to realtors about why they needed to do digital marketing, direct return on investment marketing. We really changed the industry. So Ylopo is the next generation. It’s looking back over the last 10 years saying, “Everyone is still doing the same darn thing.” We started doing it in 2007. So our focus is an obsession about lead quality versus lead quantity.

One of the things that I lecture about the most is what has happened in our industry over the last 10 years. Home sales have done this. We always sell between five and six million homes every single year. No matter what’s going on, it’s a buyer’s market, a seller’s market, we do that.

Have you seen what’s going on with lead generation in our industry? It’s exponential. It’s global warming. It’s geometric. It’s this. What does that mean for you guys? It’s really, really bad news. OK? Leads that are not responsive. Leads that have been called by 20 other realtors. Leads with bad phone numbers. Leads with bad emails. There’s a massive lead glut in this industry. That’s what we’re trying to solve.

I have a very bad business model at Ylopo. I have very, very few clients in any market. San Diego has 50,000 realtors. I just was told that today by someone here. We have two clients. We’re sold out in San Diego. We are getting sold out quickly, because I just can’t have that many clients, because if you are incentivized to have a lot of clients, that means you’re incentivized to produce as many leads as possible. We’re the opposite. We’re Ylopo. We’re turning on its head. OK?

We do things that actually turn bad leads away. We ask them lots of questions. We only target certain types of folks that are more likely to transact. So I can’t even say hello in two minutes, let alone try to explain my product.  

So just sign up for a demo. We’re running two demos in the day, every single day. Sign up for a demo. There’s a lot there to absorb. It is a full platform.

I have the best technology team I’ve ever had in my life, rapid technology development, and we’re a start-up. We’re 15 people. I’m not 200 people. I’m not owned by some giant conglomerate. It’s me. It’s Howard. You can have my cell phone. You can text me on Sunday. Everybody knows it, right?

Small family, small company. So we’re a start-up. A lot more tech. Where we’re going to be a year from now we’re back here, it’s going to be unbelievable.