Tom Ferry, the #1 recognized educator and coach in the real estate industry, shares everything that agents and teams need to be doing right now to ensure their ongoing success and proactively prepare for the inevitable changes the real estate industry will experience over the next 18 months.

You’ll learn:

• Key scripts for SMS texting that will fill your pipeline for the next 2 years

• What marketing strategies you need to be implementing in order to be competitive in your market

• How you should be allocating your marketing budget

• The soft skill that can improve your conversion

Key Takeaways:

1. Relationships are everything in real estate. Focus on building trust and providing value to leads instead of just making a quick sale. Nurturing relationships is the key to long-term success.

2. Constantly work your database by calling past clients and sending surveys to understand how COVID has impacted their feelings about home. This can uncover potential listings.

3. Balance your marketing budget between direct response for lead generation and personal brand building like creating valuable content and interviewing local business owners.

4. As your team grows, scale up your management and operations by hiring specialists in areas like marketing, finance and operations. Don't burden salespeople with non-sales tasks.

5. Outsource lead follow-up to services like Verse or ISAs so salespeople can focus on selling. Use tech like Rya to identify hot leads for ISAs to prioritize.

6. Even if you outsource, stay connected to clients through video and social media to build relationships at scale. Don't lose the personal touch.

7. Save cash now while the market is hot. It will eventually slow down again. Prepare by working your database harder than ever to build your pipeline.

By following Tom Ferry's advice - one of the top real estate coaches and a leading authority in the industry - you can build a successful real estate business focused on nurturing relationships and providing value.