Brush up on your sales skills and start selling what leads are really trying to buy.

Dale Archdekin and Barry Jenkins will teach you a simple formula to help you discover what the lead's “yes” button is and how to push it!

Timestamps:

00:00 - What Dale means when he says “sell what they’re buying”

03:48 - How do you know what they want to buy?

06:41 - About making a value statement

08:20 - Session role play explained

14:17 - Role play 1 - Dale & Chris

19:40 - Role play 2 - Chris & Jakob

27:11 - Role play 3 - Patricia & Chris

33:05 - Value Pitch role play - Chris & Patricia

41:17 - Top of Funnel Value Pitch role play - Dale & Barry