Searching Follow Up Boss? You're halfway to the best stack in real estate
Follow Up Boss is where you work a lead. Ylopo is what fills it.
FUB is the best CRM in real estate at organizing, routing, and working a database — but it doesn't generate leads, and it isn't a home search site. Ylopo does both: buyer and seller lead generation, a branded IDX site, and AI Text + AI Voice that follow up for 90 days — with every lead, conversation, and search click syncing into Follow Up Boss in real time.
Both free · No obligation · Your leads are 100% yours, never resold
See exactly how a lead moves between the two →
One marketing engine. One CRM. Neither trying to be the other.
Trusted by top teams & brokerages nationwide
Two jobs, one pipeline
The reason they pair so well is that neither one is trying to be the other.
Most platforms in this space want to be your CRM and your website and your ad agency — and end up mediocre at all three. Follow Up Boss went deep on being the best place to work a lead. Ylopo went deep on filling it and nurturing it. Here's the actual division of labor.
The system of record. Where the work happens.
A real-estate-only CRM built around speed to lead, accountability, and team collaboration. It's an open platform by design — it pulls from 250+ integrations and doesn't care where the lead came from.
- Two-way calling, texting, and email sync so every touch is logged automatically
- Smart Lists that surface the leads showing intent today
- Lead routing, Team Inbox, and ISA workflows for teams
- Reporting, deal tracking, and leaderboards to coach the team
- Strong iOS and Android apps for agents working from the car
Where it stops: FUB doesn't generate leads, doesn't run your ads, and isn't an IDX home search site. It's the destination, not the engine.
The demand engine. Where the pipeline comes from.
Managed lead generation, a branded IDX home search that keeps buyers on your site, and AI agents that work every lead so nothing sits untouched. Ylopo is deliberately not a CRM — your database stays in the system you own.
- Managed Google, Facebook, and Instagram campaigns for buyer and seller leads
- Branded IDX home search site with listing alerts and push listings
- AI Text replies in under 60 seconds; AI Voice calls 24/7 with live transfers
- 90 days of persistent follow-up on every single lead
- Dynamic remarketing and database reactivation on leads that went cold
- Seller suite: home-value tools, seller alerts, homeowner dashboards
Where it stops: Ylopo won't route your team, run your deal pipeline, or coach your ISAs. That's FUB's job — and Ylopo feeds it.
Follow Up Boss doesn't fill itself. A CRM is only as good as what flows into it and how relentlessly that flow gets worked. That's the half Ylopo owns.
The handoff
One lead. Six moments. Watch which system owns each one.
This is the part agents don't see on a feature list: the lead crosses between Ylopo and Follow Up Boss five times before it becomes an appointment, and every crossing is automatic. Nobody re-enters a contact. Nobody logs into two systems to figure out what happened.
The lead is created
Managed Google and Meta campaigns send a buyer or seller to your branded IDX search. They register — and Ylopo already knows what they searched.
It lands in FUB in seconds
A direct, purpose-built integration pushes the lead in real time — not just name, phone, email, but the full search history and behavioral data behind it.
Routing and Action Plans fire
The lead routes to the right agent and starts on Action Plans built jointly by Ylopo and FUB. YPriority Alerts flag the hottest ones and auto-create tasks and tags.
AI works it for 90 days
AI Text answers in under a minute and AI Voice calls around the clock, qualifying on timeline, budget, and pre-approval. Every AI conversation writes back to the FUB timeline.
Your agent takes it live
When the lead is ready, they're live-transferred or booked on the calendar. Your agent picks up mid-conversation with the full AI thread already on the record.
Nothing dies, it recycles
Leads that aren't ready go back into dynamic remarketing and database reactivation. Your whole FUB database syncs to Ylopo — including contacts from three years ago.
Under the hood
Six things that only work because the integration is this deep
Plenty of tools claim to "integrate with Follow Up Boss." Most of that is a contact pushed over a webhook. Ylopo and FUB co-built this one, and Ylopo's onboarding team sets it up for you.
Real-time push, with context
Leads hit FUB the moment they register — no batching, no lag. And they arrive with the properties they viewed, favorited, and shared, so the first call isn't a cold one.
YPriority Alerts
When a lead shows real buying or selling intent, FUB gets an alert and automatically creates the task and tags. Your team works the list, not the inbox.
Every AI conversation, on the record
Ylopo's AI text and voice conversations sync into the FUB timeline. When your agent takes over, they can read exactly what the AI already said — and pick up mid-thread.
Your old database becomes inventory
Contacts flow from FUB into Ylopo too, so years-old leads get pulled into dynamic remarketing, AI texting, and listing alerts instead of sitting in a Smart List nobody opens.
Ylopo Stars from inside the record
One click from the FUB contact opens the lead's full home-search behavior — searches, favorites, shares — and lets you edit their listing alerts or push a listing on demand.
Ylopo data in your pocket
FUB is the only CRM that surfaces Ylopo activity in a mobile app, so an agent between showings can see what a lead just looked at before calling back.
Division of labor
Two systems, no overlap — here's who owns what
This isn't Ylopo vs. Follow Up Boss — it's Ylopo working alongside it. FUB is an excellent CRM on its own; the table below just shows where each system carries the weight, so you can see what's already covered and what's still missing from your stack.
| The job | Ylopo | Follow Up Boss |
|---|---|---|
| Contact management, notes, tasks, pipeline | —Not a CRM, on purposeYour database stays in a system you own | ✓Its core strengthPurpose-built for real estate teams |
| Lead routing, Team Inbox, ISA workflows | — | ✓Deep team toolingRound-robin, ponds, accountability |
| Agent calling, texting, email sync | —AI conversations only | ✓Built-in dialer & two-way sync |
| Reporting, deal tracking, coaching | ✓Marketing performance in Mission Control | ✓Team production & leaderboards |
| Generating net-new buyer leads | ✓Managed Google, Facebook & InstagramPlus live transfers, vetted and connected | —Receives leads, doesn't create them |
| Generating net-new seller leads | ✓Paid seller ads, home-value tools, seller alerts | — |
| Branded IDX home search website | ✓Conversion-built, feeds FUB directly | —Supports any IDX provider, isn't one |
| AI that actually calls leads 24/7 | ✓Millions of calls monthly, live transfers included | —AI assists your team's outreach |
| 90 days of persistent follow-up per lead | ✓48% text response rate — 3x industry average | ✓If you build and maintain the Action Plans |
| Dynamic remarketing & database reactivation | ✓Reactivates 25%+ of old leads across Meta & Google | — |
| Managed ad operations (someone else runs it) | ✓Ylopo's team manages spend, creative & optimization | — |
| Works with the other half | ✓Deepest CRM integration Ylopo has built | ✓Open platform, 250+ integrations |
← Swipe to see both columns →
Based on publicly available product information as of July 2026. Offerings change — verify current details with each company. A Ylopo strategist can walk through exactly how the two fit together for your business.
Straight answers
What agents on Follow Up Boss actually ask us
The honest version, including the parts where the answer is "maybe not yet."
"I already have Follow Up Boss and it's working. Why add anything?"
Then the question isn't whether FUB is good — it's whether it's full. Open your account and look at two numbers: how many net-new leads entered last month, and how many contacts haven't been touched in 90+ days. If the first number depends on referrals and portal leads, and the second is in the thousands, you don't have a CRM problem. You have a demand and follow-up problem, and that's the specific gap Ylopo fills.
"FUB has AI now. Isn't that the same thing?"
Different jobs. FUB's AI makes your team faster inside the CRM — summarizing threads, prioritizing, suggesting next steps. It's an assistant for the human doing the work.
Ylopo's AI is the work. It texts back in under 60 seconds, it dials leads at 8pm on a Sunday, it qualifies on timeline and budget, and it keeps going for 90 days on leads no human would still be calling. Then it hands the live conversation to your agent. They stack — they don't overlap.
"Do I have to change my website or move my database?"
No. FUB stays your CRM and your system of record — Ylopo is deliberately not a CRM, and doesn't want your database. You add a branded Ylopo IDX search site for the ad traffic to land on; your existing site can stay up. Ylopo's onboarding team configures the integration for you, and no contacts get re-entered by hand.
"Zillow owns Follow Up Boss now. Does that break anything?"
Zillow acquired Follow Up Boss in 2023 and has continued running it as an open platform that integrates with Zillow's competitors — the Ylopo integration is live and actively maintained. Worth knowing: FUB updated its privacy policy in late 2025 with more detail on data sharing inside the Zillow ecosystem, so read it if data governance matters to your brokerage. Either way, your Ylopo leads are exclusively yours — never sold, shared, or recycled.
"I'm buying leads from portals already. Isn't this redundant?"
Portal leads are rented — shared, resold, and gone when you stop paying. Ylopo leads come in under your brand, on your site, and stay in your database whether or not you're a client next year. Most teams don't replace portal spend on day one; they run both, compare cost per closing after 90 days, and let the numbers decide.
"I'm a solo agent with a small database. Too early?"
Usually the opposite. FUB itself is best suited to agents handling roughly 30+ leads a month — if you're below that, the constraint is lead flow, not organization. Ylopo's AI does the follow-up work a team of ISAs would, which matters most when the team is just you.
Verified results
Named agents running both. Real dollars.
Notice how many of these are about follow-up volume and database growth — the two things a CRM alone can't produce.
Barry Jenkins runs Ylopo and Follow Up Boss together, and credits the pairing for a 10% lead conversion rate — plus a database that grew from 6,600 contacts to over 100,000.
Robert Slack's team pushes roughly 10,000 leads a month into Ylopo and sees about 10% come back to life — including leads that first came in three or four years ago.
Ylopo's AI² dialed a 36,000-person database in two weeks; 9,500 people picked up the phone.
Five years with Ylopo took this team's database from 3,400 to 12,000 contacts, with measured return of $214,714.
After years of ISA hires and email campaigns that didn't stick, Ylopo's AI produced 397 live call transfers on the first run.
A new agent spent $9K with Ylopo in his first 90 days and returned $21K — every closing traced to the Ylopo pipeline.
Follow Up Boss users only
We'll double your lead volume in month one — free.
Because FUB users onboard faster than anyone else, we put the extra media spend behind your first month instead of into setup. Ask your strategist to apply it when you book.
Up to a $600 value · Month 1 media boostTwo ways to start
Talk to a strategist — or see your number first
Two equal paths, both free. Green books your session. Blue runs your ROI. Pick whichever fits how you decide.
Free 1-on-1 strategy session
30 minutes with a Ylopo strategist who knows the FUB integration cold. Walk away with a growth plan for your market — and real pricing.
- See a live Ylopo lead land in Follow Up Boss, end to end
- Hear AI Voice work a real lead, then read the thread in FUB
- Size the hidden ROI in the database already sitting in your CRM
- Exact pricing for your market, team size, and lead mix
2,200+ teams & agents · Free · No obligation
Your projected ROI — in 30 seconds
Three quick taps. Then we send the month-by-month breakdown for your market.
- Projected return for your spend and database size
- The lead-gen mix and follow-up strategy behind it
- What reactivating your existing FUB contacts is worth
- Delivered to your inbox, usually same day
Takes ~30 seconds · No spam, no obligation
You picked the best CRM in real estate. Now fill it.
It takes 7 calls to connect with a lead. Your AI makes them — and logs every one in Follow Up Boss.
Free · No obligation · Your leads are 100% yours, never resold