Skip to content
Real estate IDX websites

Every IDX website shows homes.
Yours should also fill your calendar.

Ylopo gives you a fast, mobile-first MLS home search on your own brand — then does the part every other IDX provider hands back to you: driving buyers and sellers to it, and working every single lead with AI text and voice for up to 90 days.

Both free · No obligation · Your leads are 100% yours, never resold

Already have a website you like? See how Ylopo runs alongside it →
1Your brand, not ours. Design built around the agent and the market — visitors never see a template.
2Community pages for the neighborhoods you actually sell, so you own the hyperlocal searches.
3Live MLS search on your own domain, with your branded message boxes inside the results.
4Meet the agent. A branded About page builds the trust that turns a browser into a signed client.

A live Ylopo client site — visit shanasells.com →

48%
AI text response rate — about 3x the industry average
25M+
AI conversations handled every month
90
days of persistent follow-up on every lead
75K+
active real estate professionals on the platform
Why IDX sites underperform

An IDX feed is a utility. It was never a lead strategy.

Most agents buy IDX, watch a handful of registrations trickle in, and conclude the website doesn't work. The feed usually isn't the problem. These three gaps are.

1

Nobody is sending buyers to it

A plugin doesn't come with traffic. Without managed Google and social campaigns pointed at your search pages, your IDX site sits there while Zillow buys the click you needed.

2

The registration wall is one-size-fits-all

A static "sign up to see photos" gate treats a Google searcher and a Facebook browser identically. You get fake emails and dead numbers instead of contacts you can actually work.

3

Registrations sit in the CRM and cool off

It takes roughly seven attempts to connect with an online lead. An auto-responder is one. The lead that browsed at 11pm gets a first call on day three — by then someone else has them.

The 90 seconds that decide it

Same buyer. Same listings. Two very different outcomes.

A real pattern, side by side: what happens to a 9:41pm home searcher on a standard IDX website, and what happens on the same search powered by Ylopo.

Standard IDX website

Lead leaks out
9:41 PM
Buyer finds your site, browses 12 listings in one neighborhood. Nothing is recorded beyond a page view.
9:44 PM
Hits the same registration wall every visitor hits. Types a throwaway email and a fake phone number to keep scrolling.
9:45 PM
An automated "thanks for registering" email lands in promotions. Unopened.
Day 3
First human call attempt. No answer, no voicemail left. Lead is tagged "cold."
Day 14
Buyer tours with the agent who called them back the same night. You never knew they were serious.
✕  A page view you paid for, and no relationship

The same search, powered by Ylopo

Booked appointment
9:41 PM
Search behavior is captured as intelligence: which homes, which price band, which streets, how long on each.
9:43 PM
Registration adapts — the messaging, the flow, and the questions shift based on where the visitor came from and what they just did.
9:44 PM
AI Text replies in under 60 seconds, referencing the actual homes they viewed. Real two-way conversation, not a drip.
9:52 PM
Qualified on timeline, budget, and pre-approval while they're still on the couch with the laptop open.
Day 2
AI Voice calls and live-transfers them to you the moment they're ready to talk to a person.
Days 3–90
Listing alerts on their exact search, dynamic remarketing ads, and continued AI follow-up until they transact or opt out.
✓  An appointment on your calendar with someone ready to move
Inside the home search

The IDX site itself: fast, mobile-first, and built to convert

Your Ylopo home search is the hub of every buyer's activity — clean enough that they stay, instrumented enough that you learn something from every visit.

Mobile-first by default

Most home search happens on a phone, at night, in bed. The search, map, filters, and photo galleries are built for that screen first — not scaled down from desktop.

Homepage Lightning speed

Your branded site runs on Ylopo's proprietary Homepage Lightning, built expressly for faster load and a smoother search experience. Slow pages lose buyers before the first listing renders.

Registration that adapts

Messaging, user flow, questions asked, and contact capture all change based on the lead's source and how they interacted with the search. Higher-quality contacts, fewer fake emails.

24/7 behavioral intelligence

Every saved home, repeated search, and price-range shift becomes data you and your AI can act on — so outreach references what they actually looked at.

Branded Advertising Message boxes

Your own newsfeed-style ads inside the home search: put your value proposition, your listings, or your lender partner's exclusive placement right where buyers are already looking.

Listing alerts they open

New-listing and price-change alerts tied to each buyer's real search criteria keep your brand in their inbox for months — with every click flowing back as fresh intent.

How to compare

IDX plugin vs. website platform vs. Ylopo

Almost every provider clears the first two rows. The rows below them are where a website stops being a brochure and starts producing closings.

What you're comparing IDX plugin
on your own site
All-in-one site platform Ylopo
Live MLS listings on your domain Yes Yes Yes
Mobile-first search experience ~ Varies by theme Usually Built mobile-first on Homepage Lightning
Registration flow that adapts to lead source & behavior Static gate Static gate Dynamic messaging, flow, and questions
Who drives buyers and sellers to the site You do ~ You do, or ads cost extra Managed Google PPC + Meta campaigns included in the model
First contact within 60 seconds of registration Auto-email only ~ Auto-email / basic SMS Two-way AI Text conversation
AI voice calls and live transfers No Rarely AI Voice, 24/7, transfers when they're ready
Follow-up horizon per lead Whatever you build ~ Drip campaigns Up to 90 days of AI text + voice per lead
Re-engaging the database you already have No ~ Manual campaigns AI works your existing contacts from day one
Seller side: home value reports & seller leads Separate tool ~ Often an add-on Seller experience, AVM report, and seller campaigns
Keep the CRM your team already uses ~ Depends on plugin Usually must switch to theirs Integrates with your existing CRM
Identify anonymous site visitors who never register No No Identity Graph visitor resolution
Leads exclusive to you, never resold Yes Yes 100% yours — never sold, shared, or recycled

Comparison is by category, not by individual vendor — plugin-style IDX and all-in-one website platforms each range widely in capability. Verify current features with any provider before you sign. On your demo, a strategist will walk through a side-by-side against whichever specific platform you're evaluating.

Beyond the feed

The IDX site is the front door. This is what's behind it.

One coordinated system instead of six tools you're stitching together — and paying for separately.

Traffic

Managed lead generation

Precision Google, Facebook, and Instagram campaigns pointed at your search pages, plus dynamic video and listing ads that follow buyers around the internet with your brand on them.

Speed

AI Text — under 60 seconds

A real two-way conversation that starts before the buyer closes the tab, qualifying on timeline, budget, and financing without you touching your phone.

Reach

AI Voice + live transfer

AI Voice makes the calls it takes to connect, around the clock, and hands you a live person on the line when they're ready. The only calls you take are the ones worth taking.

Retention

90-day nurture, per lead

Listing alerts on their exact criteria, dynamic remarketing, and continued AI outreach — so a lead that isn't ready in week one is still yours in month three.

Plumbing

CRM integration

Ylopo feeds the CRM your team already lives in. Activity, conversations, and lead source flow through so your reporting stays in one place.

Visibility

Mission Control

One dashboard for spend, lead flow, AI conversations, and site behavior — so you can see which part of the funnel is actually moving.

Already have a website?

You don't have to throw out a site you like.

If you've already invested in a website and don't want to move, Ylopo can run alongside it. Our Agent Tool Kit Site is a simplified back-end site that sits behind your existing presence so you and your agents still get the search, the tools, and the AI follow-up — no rebuild, no redirect drama.

Verified results

What happens when the search site is actually worked

Real numbers from real agents and teams on the platform.

★★★★★
$214,714 ROI
"In 5 years with Ylopo, our database grew from 3,400 to 12,000 leads and our ROI came out to $214,714."
Jim Hoffman
Jim Hoffman
Agent, Hunt Real Estate
★★★★★
397 live transfers
"After years of failed ISA and email campaigns, Ylopo's AI generated 397 live call transfers on our very first run."
Marissa Canario
Marissa Canario
Agent, LPT Realty
★★★★★
$9K → $21K in 90 days
"I spent $9K on Ylopo in my first 90 days as a new agent and returned $21K — every deal came from my Ylopo pipeline."
Johnny Apple
Johnny Apple
Agent, Buying In Dallas LLC
Two ways to start

See it on your MLS — or see the math first

Both free, both no-obligation. Green books time with a strategist. Blue runs your numbers.

Talk to a strategist

Free 1-on-1 demo

Thirty minutes. We pull up your market, confirm your MLS, and show you the actual search experience your buyers would use.

  • See the live IDX search and adaptive registration on your MLS
  • Watch AI Text and AI Voice work real leads
  • Side-by-side against whichever platform you're comparing
  • Real pricing for your market and team size

2,200+ teams & agents · Free · No obligation

See your numbers

Your projected ROI, in 30 seconds

Three quick taps and we'll send the month-by-month breakdown for your market — no call required.

  • Projected return on your spend and database size
  • The lead mix and follow-up strategy behind the number
  • Delivered to your inbox, usually same day
  • Book a call afterward only if you want to

Takes ~30 seconds · No spam, no obligation

Before you decide

IDX questions worth asking any provider

Does Ylopo work with my MLS?
Ylopo operates in markets across the U.S. and Canada, and MLS coverage is one of the first things a strategist confirms on your call — before any conversation about pricing. Bring your MLS name and we'll tell you straight away whether you're covered and what the data refresh looks like in your market.
Is this an IDX plugin, or a whole website?
A whole branded website with the MLS home search built into it — not a plugin dropped into someone else's theme. Every Ylopo license includes the option of a standard branded site designed to integrate with the rest of the platform, and it runs on Ylopo's Homepage Lightning framework for speed. If you'd rather keep the site you have, the Agent Tool Kit Site lets you run Ylopo alongside it instead.
Can I keep my current CRM?
Yes — that's a deliberate design choice. Ylopo integrates with the CRM your team already uses rather than forcing a migration, which is one of the biggest practical differences between us and all-in-one platforms that require you to move onto their database. Confirm your specific CRM on the demo.
What about SEO — will this site rank?
Site speed, mobile experience, and hyperlocal content are the levers that matter most, and all three are built in: Homepage Lightning for performance, a mobile-first search, and community pages for the neighborhoods you actually sell in. That said, paid traffic is the engine here. Ylopo's model is managed Google and social campaigns driving qualified buyers and sellers to your search pages now, with organic compounding over time — not waiting on rankings to produce your pipeline.
How is this different from Real Geeks, BoldTrail, CINC, or Sierra Interactive?
Those platforms bundle a website with a CRM and ask you to run the marketing and the follow-up. Ylopo bundles the website with the marketing and the follow-up, and feeds the CRM you already have. In practice the comparison usually comes down to two questions: who is responsible for driving traffic to the site, and who contacts the lead in the first 60 seconds. Your strategist can walk through a line-by-line against the specific platform you're weighing.
Are the leads exclusive to me?
Yes. Every lead your campaigns generate is 100% yours — never sold, shared, or recycled to another agent. Your brand is on the site, the ads, the texts, and the listing alerts. And if you ever leave, your leads stay in your CRM with you.
What does it cost?
Your number depends on three things: your market (a click in Miami Beach and a click in Tulsa aren't the same purchase), how many agents you need to keep busy, and which lead types you want — social, Google PPC, or live transfer. That's why pricing comes from a short call rather than a sticker. Most people get a full, defensible quote inside a single 30-minute session.
What do the first 30–60–90 days look like?
Your site goes live and campaigns launch in the first weeks. AI begins working new leads immediately and can start re-engaging your existing database from day one. Leads typically start flowing within the first month, and appointment volume builds as the 90-day follow-up cycles start compounding.
Ready when you are

Your IDX site is where buyers land. Make it where they convert.

Join 75,000+ agents already running search, marketing, and AI follow-up as one system. Free demo, real pricing, no obligation.