With Zillow you rent the demand. With Ylopo you own the pipeline.
Nobody disputes that Zillow has the traffic. But a portal lead arrives under their brand, on their terms — and the ones you actually close hand a slice of your commission back. Ylopo builds exclusive lead flow in your name, into the CRM you already run, then works every lead with AI text and AI voice for 90 days — so the leads you already paid for stop rotting.
Both free · No obligation · We'll run the side-by-side against your current Zillow spend, live
Trusted by top teams & brokerages nationwide
Two different bets
They're betting you'll keep paying for access to their audience. We're betting you'd rather build your own.
Both models work for somebody. Here's each one stated fairly, so you can figure out which problem you actually have.
The portal bet
Rent access to the biggest audience in real estate.
Zillow is the most-visited real estate site in the country. Buy visibility in a ZIP code through Premier Agent, or get invited into Zillow Preferred and pay only when a deal closes. Either way you're buying proximity to demand that already exists.
- Enormous, genuinely high-intent consumer traffic
- No prospecting required — connections are routed to you
- Pay-at-closing option removes upfront risk
It's a real strategy — if your bottleneck is reach.
The Ylopo bet
Own the demand, then out-follow-up everyone.
Generate exclusive leads under your own brand across five channels, land them in the CRM you already run, and put four AI agents on them 24/7. It takes seven or more contact attempts to reach a lead. Whoever actually makes them wins.
- Exclusive leads — never shared, never resold
- AI text and AI voice working every lead for 90 days
- Your existing dead database re-engaged from day one
- Verified client ROI with names and dollar figures attached
Reach is rentable. A pipeline is an asset.
The ownership question
Forget cost per lead for a second. Ask who owns what.
Cost per lead is the number everyone argues about. Ownership is the number that decides what your business is worth in five years. Same ten leads, two very different balance sheets.
Where your leads come from
Five ways to fill the pipeline — all of them yours
Every channel has a different cost, a different intent level, and a different job. Your strategist builds the mix around your market, budget, and how many leads your team can actually work.
PPC+
AI-optimized Google campaigns plus vetted live call transfers. We reverse-engineered the infrastructure our top 1% of teams all run, and bundled it.
~10% lower CPL · ~7% of traffic calls inPPC Buy/Sell
High-intent Google search leads from buyers and sellers actively looking right now, routed to your CRM in real time.
Highest intent · All marketsPPC Seller
Google campaigns targeting homeowners searching their own home's estimated value — one of the strongest seller-intent signals there is.
AVM targeting · Select marketsDynamic Social Ads
Ads that repopulate daily with your live MLS listings across Facebook and Instagram. Volume play at the lowest cost per lead.
Roughly ⅓ the CPL of Google PPCGoogle LSA
The Google Screened badge at the very top of search results. You pay per lead, not per click, and Google vets on their end.
Pay per lead · Trust signalNow the part nobody wants to hear
Generating leads was never the hard part. Attempt number four is.
Here's the uncomfortable truth about every lead source, ours included: it takes seven or more contact attempts to reach a lead. Most agents stop at two. That gap — not lead quality — is where the money goes. It's why the leads you bought last quarter are sitting cold right now, and why buying more of them doesn't fix anything.
Four AI agents. One mission: every lead you've ever paid for.
Two run quietly in the background keeping leads warm. Two tag-team the ones showing real intent and hand them to you as a live phone call. They don't sleep, don't take days off, and don't need a salary.
Website
From cold portal lead to live phone call
One platform tracks everything, so each agent knows what the last one learned. The relay:
Email and social pull them back
Dynamic listing alerts and retargeting ads keep your brand in front of every lead — including the ones you bought somewhere else two years ago — and drive them back to your IDX site.
The platform spots intent
Repeat views, favorites, shares, a new saved search. Real behavioral signals that somebody is getting ready to move — not a guess based on lead age.
AI Text starts the conversation
Responds in under 60 seconds on new leads, and reopens old ones with context. 48% of them answer — roughly three times the industry average.
AI Voice takes over
As the conversation heats up, Voice calls as your assistant, qualifies on timeline, budget and pre-approval, and arranges the warm transfer.
You take the baton and close
A ready-to-talk buyer or seller rings your phone. That's the only step that was ever yours. Answer it and close the deal.
Side by side
Zillow vs Ylopo — including the rows Zillow wins
Zillow's consumer audience is the biggest in the industry and no honest comparison pretends otherwise. That row is highlighted below. Everything under it is why teams move budget to Ylopo.
| What to compare | Zillow Premier Agent | Zillow Preferred (formerly Flex) | Ylopo |
|---|---|---|---|
| Size of consumer audience | ✓ UnmatchedThe most-visited real estate site in the US — their genuine, structural advantage | ✓ UnmatchedSame audience, invite-only access | Your own brandBuilt across Google, Meta and LSA — smaller reach, but it's yours |
| How you pay | Upfront, monthlyShare of impressions in chosen ZIP codes | Success fee at closingReported ~30–40% of commission, market-dependent1 | Ad spend + platform feeYou keep 100% of every commission |
| Do you have to be invited? | No | Yes — invite-onlyPerformance-based, and standing can change | No gatekeeper |
| Whose brand the lead responds to | Zillow's | Zillow's | YoursYour site, your name, your listings |
| AI voice that actually calls your leads | × | × | ✓Millions of calls, live warm transfers to your phone |
| 90 days of persistent AI follow-up per lead | × | × | ✓ |
| Re-engages your existing dead database | ×Built to route new connections, not resurrect old ones | × | ✓Usually the fastest ROI you already own |
| Seller lead generation in your name | Via their audience | Via their audience | ✓AVM-targeted PPC Seller, home-value capture, dynamic listing ads |
| CRM approach | Zillow-owned CRM in the stackFollow Up Boss is a Zillow company; Zillow Pro bundles it with My Agent and Agent Profiles | Zillow Pro is becoming the primary path to qualify2 | Feeds the CRM you already runFollow Up Boss, Sierra and more — no migration, no dependency |
| What you keep if you stop paying | Nothing new after that day | Nothing new after that day | Your database, site and brandLeads are yours forever |
| Proof of results | Audience & traffic scale | Audience & traffic scale | Dollar-figure client ROINamed agents, on camera, with numbers |
← Swipe to compare all three columns →
1 Zillow does not publish success-fee percentages; ranges are as reported by industry publications and participating agents. 2 Zillow announced Zillow Pro in October 2025, bundling Follow Up Boss, My Agent and Agent Profiles, and has stated it will become the primary path to qualify for Zillow Preferred as it rolls out nationally. Based on publicly available information as of July 2026 — Zillow's programs, names and terms change frequently, so verify current details directly with Zillow. A Ylopo strategist will happily walk the full side-by-side with you, row by row, against your actual current spend.
The receipts
Not a beta. A track record.
We've run automated nurture since 2015, AI texting since 2018, and the AI text-and-voice tag-team since August 2025. Everybody is about to launch a version of this. We've been refining ours on real conversations for years.
One client aimed the AI agents at a 36,000-lead database that had been sitting cold: 130,000 calls made · 9,500 people answered · 227 live transfers · $50,000 in commissions. Those leads were already paid for. They just needed somebody to call them.
Verified results
Audience size is a stat. These are commission checks.
Real numbers from real agents, verified on camera — names, teams and dollar figures attached. This is the standard of proof to demand from any platform you're evaluating, including us.
In 5 years with Ylopo, our database grew from 3,400 to 12,000 leads and our ROI came out to $214,714.
I went all-in on Ylopo in Q4 2024 with no database at all — and closed a $3.4 million deal within my first month.
After years of failed ISA and email campaigns, Ylopo's AI generated 397 live call transfers on our very first run.
In just two weeks, AI² made 130,000 calls to our 36,000-person pond and 9,500 people answered the phone.
I spent $9K on Ylopo in my first 90 days as a new agent and returned $21K — every deal came from my Ylopo pipeline.
We left Ylopo for 18 months thinking we could do it ourselves — now we're back and set to double our 2025 volume.
The honest answer
Which one is actually right for you?
We'd rather you pick right than pick us. Here's the straight version.
Keep buying Zillow leads if…
- You want volume immediately and you're fine renting the relationship to get it
- You'd rather pay out of the commission at closing than fund ad spend upfront
- Your team already has an ISA or a follow-up discipline that reliably makes seven-plus attempts
- You're comfortable that routing rules, pricing and your standing in the program are the portal's to change
Move budget to Ylopo if…
- You want leads that are exclusively yours, under your brand, in your CRM
- You want to keep every dollar of every commission you close
- You have a database sitting cold that nobody is calling — that's your fastest ROI, and it's already paid for
- Follow-up is honestly your bottleneck, and you'd rather solve it with AI than another hire
- You expect dollar-figure proof before you spend a dollar
And for what it's worth: plenty of our best clients still run Zillow. Owning your own pipeline isn't an argument for going without leads — it's an argument for not being dependent on anyone else's for them.
Two ways to decide
See the side-by-side live — or see your number first
Talk to a strategist
Free 1-on-1 strategy session
30 minutes with a Ylopo strategist. No cost, no obligation.
- A live, row-by-row side-by-side against your current Zillow spend
- See AI Voice and AI Text working real leads, in real time
- Walk away with real pricing for your market and goals
2,200+ teams & agents · Takes about 20 seconds
See your numbers
Your projected ROI in 30 seconds
Answer four quick questions. No call needed.
- See your projected return on ad spend instantly
- Benchmarked against active Ylopo accounts in markets like yours
- Get the month-by-month math behind the number
Free & instant · No spam, no obligation
Before you decide
What agents comparing Zillow ask us
Should I cancel Zillow and move everything to Ylopo?
Usually not on day one, and any rep who tells you otherwise is selling. The common path is to keep whatever is currently producing while Ylopo campaigns ramp and your database gets worked, then let the numbers decide where the next dollar goes.
What changes fastest is usually not lead volume at all — it's the conversion rate on the leads you already have. Most teams find several months of paid-for, unworked leads sitting in their CRM. That's the first thing we point the AI at, and it's why a lot of clients see return before their new campaigns have fully ramped.
Zillow leads are high intent. Are Ylopo leads as good?
Depends on the channel, and we'll be straight about it. Ylopo PPC captures active Google searchers, so intent is comparable to a portal inquiry. Social leads are earlier in the journey and cost roughly a third as much — great volume, more nurture required. LSA leads come with Google's own verification.
But here's the more useful framing: intent decays. A high-intent lead nobody calls back four times is worth less than a medium-intent lead that gets 90 days of AI follow-up. Lead quality is what you buy. Conversion is what you get paid on.
With pay-at-closing I only pay when I win. Isn't that lower risk?
On cash flow, genuinely yes — and it's a real advantage, especially if ad budget is tight. The trade-off shows up in the math on your best deals. A success fee is reportedly around 30–40% of the commission depending on your market, so it scales with your success: the bigger the deal, the bigger the check you write.
With Ylopo you're funding ad spend instead, and keeping the full commission. Whether that's better arithmetic for you depends on your close rate and your average commission — which is exactly the calculation the ROI estimate and the strategy session are built to run with your real numbers.
Are Ylopo leads exclusive, and do I keep them?
Yes to both. Ylopo does not resell or share leads across agents in the same market — every lead from your campaigns belongs only to you. And they land in your CRM, which is yours. If you ever leave, you take your database with you. We don't hold data hostage.
I use Follow Up Boss. Does Ylopo work with it?
Yes — Follow Up Boss is one of our most common integrations, along with Sierra and others. Ylopo feeds the CRM you already run rather than asking you to migrate.
One thing worth knowing as you evaluate: Follow Up Boss is a Zillow company, and Zillow Pro bundles it with My Agent and Agent Profiles as a path to qualify for Zillow Preferred. That doesn't make it a bad CRM — it's a good one, and we integrate with it happily. It's just worth being deliberate about how much of your stack sits with the platform you're also buying leads from.
What does Ylopo cost compared to what I'm spending on Zillow?
Different model, so it needs a real comparison rather than a sticker price. Your Ylopo number is built around your market, ad budget and database size. AI nurture options start at $250/month for text, $500/month for full text and voice, up to 10,000 contacts, with no long-term contract and a simple 90-day cancellation.
The typical Ylopo client range is 3–5x+ return on ad spend. The strategy session gets you a real, defensible number you can put directly next to your current Zillow invoice.
I don't trust AI talking to my leads.
Reasonable, and it's the objection we hear most. Ours is trained by six full-time Realtors-in-Residence — actual team leads and owners, including Barry Jenkins, who built a team selling 800–900 homes a year — on millions of real conversations. So it sounds like a competent assistant, not a chatbot.
And it doesn't replace you. Its job is to do the seven attempts, figure out who's real, and warm-transfer a live person to your phone. You still have every conversation that matters.
How long until this actually produces?
Database re-engagement starts producing conversations in the first few weeks, because those contacts already exist. New paid campaigns need time to ramp and optimize — plan on real signal by 60 to 90 days rather than week two. Your strategist will walk you through what 30, 60 and 90 days realistically look like for a team your size, including the ugly parts.
In 12 months, one platform will have sent you leads. The other will have built you a business that owns them.
Free strategy session, a live side-by-side against your current Zillow spend, real pricing. No obligation.
See what Ylopo could return on your ad spend.
Three quick taps, then tell us where to send it. A strategist builds the month-by-month math for your market — usually same day.
You're all set!
We're building your personalized ROI analysis right now. A Ylopo growth strategist will reach out shortly with your detailed breakdown.
Based on active Ylopo client accounts. Your estimate breaks down the month-by-month math for your spend and database.
Build the plan behind a 3–5x+ return on ad spend
That's the range Ylopo clients typically see. Book 30 minutes with a strategist and we'll map how to get there in your market — no cost, no obligation.
Based on active Ylopo client accounts. Your session breaks down the month-by-month math for your market and spend level.