Lead Generation

5 Insights into Redfin's Realtor Lead Generation Framework

5 Insights into Redfin's Realtor Lead Generation Framework

5 Insights into Redfin's Realtor Lead Generation Framework

Redfin is all about using tech to connect homebuyers with agents, so it's not hard to see why many view it as one of their top options for lead generation.

Browse Redfin in many big cities, and you'll see lots of listings and tools to research homes. For partners, this could mean more folks raising their hand for help. Pretty tempting, right?

But hold up. Working with Redfin has some real trade-offs.

Choosing the Right Real Estate Website Builder for 2024 Success

Choosing the Right Real Estate Website Builder for 2024 Success

Choosing the Right Real Estate Website Builder for 2024 Success

A real estate website builder tailored to the industry can provide the ideal platform to showcase listings, highlight your expertise, and generate leads.

But not all builders are created equal.

Some may offer more functionality and flexibility than others, while some may be more affordable and easy to use. How do you know which one is right for you and your business goals?

Knock, Knock: Discovering Realtor Door-Knocking Strategies for 2024

Knock, Knock: Discovering Realtor Door-Knocking Strategies for 2024

Knock, Knock: Discovering Realtor Door-Knocking Strategies for 2024

Door knocking remains one of the most powerful, yet underutilized, lead generation techniques in real estate today. But simply showing up unannounced and stumbling through a robotic sales pitch will fall flat fast. The true key that unlocks real estate riches is the strategic art of door knocking done right.

In this guide, we crack the code on proven door knocking secrets top producing agents use to convert complete strangers into lifelong loyal clients.

Real Estate Retargeting Ads: The Comprehensive 2024 Guide

Real Estate Retargeting Ads: The Comprehensive 2024 Guide

Real Estate Retargeting Ads: The Comprehensive 2024 Guide

Real estate retargeting ads have become an essential part of any digital marketing strategy for realtors and brokerages. 

After all, not every lead will take the plunge the first time they see your ad. But now that they are aware of you and your brand, hopefully, you’re at the top of their mind when it’s time to make a move.

And there are ways to increase those odds.

This comprehensive guide will explore everything you need to know about how to create effective retargeting ads for real estate to generate more leads and close more deals.

Top 7 IDX Real Estate Websites for Agents

Top 7 IDX Real Estate Websites for Agents

Top 7 IDX Real Estate Websites for Agents

IDX, or Internet Data Exchange, is an essential piece of tech that allows real estate pros like yourself to showcase MLS listings on your website.

IDX lets brokers open up their active property data and make it searchable for motivated buyers online. And with over half of buyers finding their dream homes on the internet, having a website that displays your listings is clutch.

With the right IDX real estate website, you can hook buyers with an awesome home search while capturing their contact info and tracking their searches.

So what IDX real estate website should you bet on?

The Art of Real Estate Seller Ads: Crafting Advertising that Converts

The Art of Real Estate Seller Ads: Crafting Advertising that Converts

The Art of Real Estate Seller Ads: Crafting Advertising that Converts

As a realtor and marketer, your goal is to sell listings lightning fast and for top dollar. To make that happen, your advertising must immediately attract eager, qualified buyers.

With endless options to choose from, how do you create compelling real estate ads that convert like wildfire?

Drive Traffic with the Top Real Estate Keywords for Google Ads

Drive Traffic with the Top Real Estate Keywords for Google Ads

Drive Traffic with the Top Real Estate Keywords for Google Ads

9 out of 10 real estate agents fail to generate quality leads online because they don't choose the right keywords.

With the average home selling for $428,700 in the U.S., a single lost lead represents nearly half a million in potential commission down the drain. 

Simply put, ineffective Google Ads keywords can be the difference between a successful and a disastrous ad campaign.

[2024] Maximizing Property Sales with the Right Real Estate SEO Keywords

 [2024] Maximizing Property Sales with the Right Real Estate SEO Keywords

[2024] Maximizing Property Sales with the Right Real Estate SEO Keywords

Did you know that SEO leads have a 14.6% close rate?

For perspective, outbound leads (such as direct mail or print advertising) just have 1.7%.

That means having an SEO strategy focused on relevant real estate keywords is more than a tactic—it's a major goal that could make or break your ability to connect with genuine leads.

But in a world where many realtors are optimizing for the same generic terms, how can you ensure your listings are found and lead to a sale?

Branding 101 For Realtors: 12 Brilliant Real Estate Branding Ideas

Branding 101 For Realtors: 12 Brilliant Real Estate Branding Ideas

Branding 101 For Realtors: 12 Brilliant Real Estate Branding Ideas

Too many agents jump into branding without a well-thought-out strategy. They realize they need to establish an online presence. They create a website and social media accounts with a generic name and logo, hoping to attract more leads.

Yet often, their online platforms fail to generate meaningful engagement or leads.

The reason is obvious - effective branding requires strategy. But too many agents overlook this and jump into branding without a well-defined plan.

Real Estate Advertising Showdown: Google Ads vs Facebook Ads

Real Estate Advertising Showdown: Google Ads vs Facebook Ads

Real Estate Advertising Showdown: Google Ads vs Facebook Ads

Google Ads or Facebook Ads - which platform should real estate professionals focus their marketing budgets on to capture more buyers and sellers in today's ultra-competitive market?

Opinions run passionate on both sides. The two advertising giants duel for top positioning as leading channels in digital real estate promotion.

Long-time industry veterans insist Google Ads are the undisputed king, capturing qualified buyers at the precise moment they search for homes online.

YouTube Lead Generation for Real Estate Agents: The Complete Guide

YouTube Lead Generation for Real Estate Agents: The Complete Guide

YouTube Lead Generation for Real Estate Agents: The Complete Guide

Our step-by-step guide breaks down exactly how real estate agents get success generating YouTube leads. We list the top strategies agents should use to grow leads on YouTube. See how to optimize your channel, create views with great videos, and target clients looking to subscribe. Find tips like sharing, promotions, paid ads, analytics, and advanced SEO so you get the most views. Check out every tip you need from top realtors on starting a YouTube channel, creating content, and converting viewers into leads. See the best ways agents find leads on YouTube and succeed.

Facebook Essentials: Organic Lead Generation for Real Estate

Facebook Essentials: Organic Lead Generation for Real Estate

Facebook Essentials: Organic Lead Generation for Real Estate

Explore the intricacies of organic lead generation on Facebook, specifically for real estate professionals. This comprehensive guide offers strategies, best practices, tips, and solutions to common challenges. Learn how to leverage Facebook's algorithm, create engaging content, build a community, and adapt to the platform's changes.

To Portal or Not to Portal: The Lead Generation Dilemma in Real Estate

To Portal or Not to Portal: The Lead Generation Dilemma in Real Estate

To Portal or Not to Portal: The Lead Generation Dilemma in Real Estate

Explore the intricacies of real estate lead generation with online portals like Zillow, Realtor.com, and Trulia, and discover Ylopo, a powerful alternative for optimizing your real estate strategies. Dive into the benefits and challenges of each platform and learn how to maximize your lead generation potential

Get More Realtor Leads in 2024 with Ylopo

Get More Realtor Leads in 2024 with Ylopo

Best Lead Generation for Realtors: Get More Leads in 2024 with Ylopo

Discover Ylopo, the game-changing real estate technology platform, designed to generate high-quality, exclusive leads. Learn how our unique tools, like Direct Connect, can revolutionize your lead generation process, ensuring you focus on motivated clients. Ready to transform your real estate business? Book a free demo today.

Unlocking SEO for Real Estate Agents: Insights from Realtor Justin Havre

Unlocking SEO for Real Estate Agents: Insights from Realtor Justin Havre

Unlocking SEO for Real Estate Agents: Insights from Realtor Justin Havre

Crack the code to fierce real estate competition using this free, actionable guide taken from the captivating insights shared by realtor extraordinaire, Justin Havre. Start increasing your sales and dominate the industry by leveraging Google's latest search engine strategies. This post will look at how to generate a steady stream of organic leads, drive more traffic to your website, and rank well in search results. Use these tips to lay a foundation for your business, improve inbound results, and ultimately increase revenue. Start getting more from your website - read and use this ultimate guide now!

The Realtor's Guide to Boosting Real Estate Leads with SOI

The Realtor's Guide to Boosting Real Estate Leads with SOI

The Realtor's Guide to Boosting Real Estate Leads with SOI

Boost your real estate leads in 2024 with our comprehensive guide on leveraging your Sphere of Influence (SOI). Learn effective strategies to build, nurture, and expand your SOI for lead generation, alongside traditional and digital marketing tactics. Your path to sustainable success begins here!