Get More Realtor Leads in 2024 with Ylopo

 

Have you ever felt like you're paddling upstream when it comes to lead generation?

I get it - it's a challenge most agents wrestle with these days.

63%

But what if I told you there's a smarter, faster way to smash your lead gen goals this year?

One that leaves old-school tactics in the dust, along with the agents still relying on them?

If you haven’t heard of it already, I want to introduce you to Ylopo, an innovative tech solution that’s been transforming real estate lead generation for more than half a decade now.

Our cutting-edge tools and systems level the playing field so you can blow past the competition.

Ylopo isn't just another tool to add to your stack. It's a total game-changer for your business. 

Let me show you how it works and why our technology leaves alternatives lacking.

Whether you want more paid leads, organic leads or website traffic, Ylopo equips you with proven solutions tailored to your needs.

You'll have clear blueprint to take your real estate success to new heights with more and better leads.

But first, here’s the rundown on all the essential lead generation tools that we’ll be covering in this series:

 

Chapter 1: Ylopo: Your All-In-One Digital Powerhouse for Real Estate Success

Wondering how top-producing teams continually get quality leads, nurture them flawlessly, and build their brand?

Here's the inside scoop: They leverage cutting-edge platforms like Ylopo to power their success.

And Ylopo sits at the top for good reason.

Backed by deep real estate experience, we arm agents with the most advanced marketing tools and technology available.

Our mission? To help you thrive in this competitive market.

For you, Ylopo is a tireless marketing ally, 100% committed to fueling your long-term real estate success

 
 

Chapter 2: Ylopo's Arsenal of Digital Marketing Tools

As your dedicated marketing ally, Ylopo equips you with a full suite of cutting-edge products to dominate every aspect of digital real estate marketing.

Let me give you the bird's eye view:

Lead Generation

Ylopo amps up Facebook’s Advantage+ Catalog Ads using our proprietary tech to upload millions of fresh listings across Facebook and Instagram.

We strategically put the right homes in front of buyers where they’re searching first online. It's like having a personal matchmaker showcasing perfect properties to qualified leads.

The result? 

A torrent of high-quality buyer and seller leads delivered straight to your inbox.

And there's more.

Our exclusive PPC technology instantly generates millions of proven highest-performing keywords per client for white-hot Google Ads performance.

Lead Nurture

Once we've attracted all those leads, Ylopo’s lead nurture system works like your personal assistant to nurture them flawlessly.

We arm you with dynamic listing alerts, remarketing, automated lead follow-up and two-way SMS communication powered by rAIya - our 24/7 AI assistant.

rAIya sends personalized texts to leads, engages them automatically, and nurtures them until they’re ready to move forward with you.

No more dropped balls.

rAIya is like a customer service superstar who never takes a vacation!

rAIya is like a customer service superstar who never takes a vacation!

Brand Advertising

Want to rapidly grow awareness and trust? Ylopo creates and promotes custom branded video ads running across social.

Imagine all your old leads engaging with fresh, hyper-relevant listings on Facebook.

25%+

Over 25% turn into hot new opportunities! It’s an ace way to wake up old leads and strengthen brand presence all at once.

Websites and Home Search

And finally, Ylopo builds fully custom, high-converting websites featuring unlimited designs, cutting-edge search and seamless CRM integration.

This establishes a commanding brand presence online so you can attract and convert more buyers and sellers.

So in this arsenal of complete digital marketing weaponry - what tool excites you most?

Now that you’ve seen the bird's eye view of how Ylopo dominates online real estate marketing, let’s zoom in on the details of how our technology leaves alternatives in the dust while skyrocketing your success.

 
 

Chapter 3: How Ylopo Generates Leads

Ylopo wields a powerhouse combination of exclusive lead generation built to explode your business.

We take a two-pronged approach: leverage popular social platforms and optimize search algorithms for maximum impact.

Imagine having a personalized digital billboard in every buyer’s living room, showcasing your latest, most relevant listings.

Each one links to a stunning, high-converting website with cutting-edge search - designed specifically to attract and collect lead info.

So you get invaluable brand impressions and traffic, then capture lead contact data for future follow up.

It’s a 1-2 punch for generating and tracking red hot leads over time.

Even if they don’t transact right away, you can bet they’ll call you when ready to make a move.

Now, let’s explore the social media and paid search sides of our lead gen magic:

  • On social, we showcase your listings across Facebook and Instagram feeds using Meta’s Dynamic Ads.

  • And we dominate search engines too. Our proprietary PPC technology builds a hyper-targeted library of keywords designed for YOUR niche, area and budget.

What makes Ylopo stand miles apart from other lead solutions? Exclusivity and high intent.

These leads come straight to you - no portal splits. And they show genuine interest in transacting.

The best part?

No more cold calling required. We put fresh, pre-qualified leads right in your inbox daily.
 
 

Chapter 4: How Ylopo Nurtures Leads

Once we deliver leads, Ylopo deploys an automated nurture system to keep them engaged flawlessly.

Dynamic listing alerts act as your personal concierge, sending new on-market listings matching their criteria via email and text.

We also target old leads through dynamic remarketing across social - refreshing their memory while they see relevant homes.

25%

Over 25% turn into hot new opportunities!

And our renowned AI assistant rAIya handles initial nurturing and engagement automatically via text and email. She’s like a customer service ace who never takes a day off!

rAIya adapts messages based on each lead’s activity, sending timely, relevant information until they need a human.

This allows you focus on high-intent leads while we work the early stages.

For direct communication, Ylopo equips you with seamless calling, texting, email and video built into our platform.

It’s like having your own ISA handling outreach while arming you with detailed lead data and behavior insights. This helps build quick trust and rapport when you do connect.

Between automation and personal tools, we nurture leads flawlessly from start to finish - setting you up for smooth hand-off when it’s go time.

Our multi-channel, adaptive nurture system is why Ylopo leads convert at industry-leading rates. It gives you an unbeatable foundation for sales success.

 
 

Chapter 5: How Ylopo Builds Your Brand

So far we’ve explored generating and nurturing leads. Now let’s discuss how Ylopo also amplifies your personal brand.

We create and promote custom video ads spotlighting you and your listings across top sites like Facebook, Instagram and YouTube.

Our proprietary Dynamic Video Ad (DyVa) platform lets you easily produce sleek listing videos showcasing property details and your contact info.

Ylopo then publishes these dynamic branded video ads wherever potential leads are searching across social, YouTube and Google Display.

This blankets the web with your brand.

And we build fully custom-designed branded websites that flawlessly capture your unique style, brand and value prop.

You simply tell us how you want clients to experience your brand, and we handle the rest - from beautiful designs to cutting-edge search and seamless CRM integration.

We make establishing a commanding brand presence online turnkey. You skip the heavy lifting while we execute your vision.

Our clients love that everything stems from your specific business needs - it’s all done-for-you by our skilled in-house teams.

Rather than a generic, one-size fits all approach, we personalize branding assets around your preferences.

The result is an elevated brand identity that fuels greater trust and conversion.

Ylopo goes beyond temporary lead generation by empowering enduring brand growth. We help you own your niche by embedding your unique identity across the digital landscape.

 
 

Chapter 6: Paid and Organic Lead Generation Tools in Real Estate

When it comes to lead generation, the landscape can feel as vast and dizzying as the ocean. How do you determine what truly works best? Let me break it down.

The core methods typically fall into two camps: paid and organic.

Let’s explore both along with Ylopo’s unparalleled approach to each.

Paid Lead Generation Tools

Picture paid lead generation as casting a wide net. You're investing in advertising on multiple platforms, with the aim of netting potential buyers or sellers interested in real estate.

The goal? To entice them to provide their contact details or ask for more information about a property or an agent.

Let's dive deeper into some examples of paid lead generation methods:

  • Facebook Lead Generation: Simply put, this requires you to use existing channels from Meta’s suite of advertising tools to generate leads for your real estate business. You're targeting potential buyers and sellers based on their demographics, interests, behaviors, and location. The goal is to reach a large and diverse audience.

  • Facebook Remarketing: Have leads who saw your ad but aren’t ready to greenlight the purchase or sale? No sweat. Those who have visited your website or interacted with your content previously can be shown YOUR listings and services through Facebook Ads. It's a compelling way to remain at the top of your leads' minds.

  • Google LSA (Local Services Ads): This allows you to show at the top of search results using Google’s LSA platform. This gives you a Google-verified badge that acts as a certification that you're a verified local service provider. It can be an effective way to generate high-quality leads but can be unpredictable and needs a lot of optimizations to work as intended.

  • Google PPC: Google PPC is a potent tool to boost sales and conversions that can elevate brand awareness and drive qualified traffic to your site using Google Ads. This is often a go-to source for high-quality leads, but It requires patience, strategy, and a bit of an investment due to the higher price tag (especially compared to Facebook Ads).

Pros:

  • Casts a wide net to catch leads from large, diverse prospect pools

  • Allows targeting niche markets

  • Provides campaign performance tracking

  • Generates leads swiftly and consistently

Cons:

  • Brings intense competition with other agents

  • Unpredictable returns challenging ROI

  • Developing and optimizing campaigns takes expertise

This is why you need an elite paid lead gen partner like Ylopo.

We offer proprietary, fine-tuned versions of the most potent Facebook and Google tools that outperform anything you’ve seen before.

Ylopo: Your Trusted Navigator in Paid Lead Generation

As the tech leader in the market, Ylopo serves up the real estate lead generation methods discussed above, but, as our top clients testify, we do so in more robust, fluent, and cost-effective ways.

Ylopo’s Arsenal of Paid Lead Generation Tools

Dynamic Social Ads - Our tech uploads millions of fresh listings into the hearts of Facebook and Instagram where buyers search first. We put the right homes in front of the right people at the right times for red hot leads.

  • Targeted PPC - Our exclusive keyword technology builds millions of laser-focused ad targets automatically to dominate Google search in real time. We only attract truly “ready, willing and able” prospects.

  • Dynamic Remarketing - We target your old leads with new, perfectly matched listings across social platforms to revive 25%+ into opportunities.

  • Automated Video Ads - Our proprietary DyVa platform transforms listings into captivating video ads promoted across social and YouTube to blanket the web with your brand.

  • 24/7 AI Assistant - Our SMS-based AI chatbot RAIYA qualifies and nurtures your leads automatically like a tireless digital assistant.

  • Complete CRM Integrations - We fuse seamlessly with every top CRM so you always have a complete view and control of your funnel.

  • Intuitive Campaign Management - Our Mission Control dashboard enables effortless optimization across all paid and organic campaigns.

If it’s still not clear why leading teams like Robert Slack trust only Ylopo for paid lead domination, perhaps this will help illustrate our unmatched ROI...

Case Study: How Robert Slack Closed 3,750 Homes in a Single Year with Ylopo

Robert Slack blanketed the web, spending over $10 million annually chasing online leads. But mediocre returns left them wanting. Until finding Ylopo - then everything changed.

We uploaded millions of their listings into social feeds. This put their massive team face-to-face with in-market buyers instantly, daily.

Our proprietary keyword technology also eliminated wasted ad spend, targeting only serious prospects.

The results? A staggering 3,750 closed transactions in 2019 - the most in their company’s history!

Their success shows you don’t need big portals when you know how to catch prospects where they’re biting. Ylopo’s technology provides this map.

Now, if the idea of spending millions makes you uneasy, consider this...

You can generate quality leads 100% free through organic methods like content, events and referrals. Let's see how this works.

The Art of Organic Lead Generation

Organic lead gen comes down to creating and sharing valuable content that educates and persuades leads to raise their hands.

You establish authority and nurture engagement over time through:

  • Sphere of Influence - Turn existing contacts into brand ambassadors with value-focused relationship building

  • Blogging - Share helpful articles on your website and promote them to drive SEO and traffic

  • Door Knocking - Directly engage potential clients about your services

  • Open Houses - Host viewing events to capture new contacts

  • Referrals - Provide outstanding service so clients refer you enthusiastically

  • Google Business Profile - Maintain your digital storefront on Google to boost visibility

Going organic brings advantages but requires patience and effort:

 The Pros and Cons of Organic Lead Gen

Now, let's delve deeper into the benefits of organic lead gen:

Pros

  • Establish a trusted brand and nurture engagement over time

  • Attract and convert visitors into leads

  • Rank higher in organic search

  • Generate more leads without spending

Cons

  • Gradual process like growing a seed into a tree

  • Content creation and strategy development takes work

  • Consistent time input needed for results

This is why Ylopo also provides turnkey organic lead gen tools to help you accelerate results without extra effort.

Ylopo’s Revolutionary Organic Lead Gen Tools

We equip you with capabilities that simplify mastering organic strategies:

  • Google Business Profile Management - We help you establish and optimize your digital storefront on Google for maximum visibility

  • Turnkey Event Marketing - Our open house tool modernizes registration with a custom QR code for seamless lead capture

  • Targeted Market Insights - Our Homebot heat map visually uncovers buyer demand to guide your marketing. Additional market reports help inform pricing and decisions.

  • Elite Peer Community - Our private forum connects you with top producing Ylopo members to swap ideas and leads. Plus access coaches like ace closer Barry Jenkins who shares his playbook.

Between advanced paid tools and organic accelerators, Ylopo hands you the complete arsenal to dominate lead generation in 2024.

Now let’s discuss why buyers and sellers prefer connecting with real estate portals.

Community Resources to Power Your Organic Lead Gen Strategies

Ylopo also provides you access to two powerful resources to boost your organic lead generation efforts: Success Community and Ylopo Academy.

The Success Community is like a coveted treasure chest full of experiences and insights from other Ylopo users.

Populated with savvy agents, real estate team leaders and our top-producing REALTORS® in residence coaches, you can learn from their best practices, shared strategies and scripts, challenges, and successes.

It's like an “invitation only” real estate club where you can share and learn from each other's experiences.

It’s also a fantastic place to reach out to other agents within the Ylopo family to pick up or pass leads where you can feel confident your client is in good hands.

Ylopo Media Center is where industry experts, like Barry Jenkins, teach you how to use Ylopo’s features to generate more leads and close more deals.

Barry, a top-producing agent and a Ylopo user since 2016, has closed over 500 transactions per year, with over 90% of those transactions coming from Ylopo leads.

He's like a master chef, having developed effective scripts and strategies for communicating with leads and closing deals using Ylopo.

And the best part? He's sharing his secret recipes with other Ylopo users.

Between Ylopo's Success Community and our in-house Academy, you can learn how to cultivate your garden of organic lead generation and watch your real estate business grow and flourish.

Looking for a great place to start in the community? Watch the video below.

 
 

Chapter 7: Real estate Portals

Ever feel trapped like a mouse in an endless maze bouncing between Zillow, Trulia, Realtor.com.

Frustrated that you can’t customize listings or provide unique value when competing head-to-head with other agents?

You’re not the only one burned by portal promises of visibility and leads.

But what if spending thousands yields minimal return? Why drain your budget on fruitless streams?

The good news is you can escape this portal maze for good.

Ylopo’s innovative platform offers an alternative route to exclusive, high-intent leads from social and search.

We believe lasting success starts with owning your “fishbowl” – a conversion- and data-rich home search site and IDX website.

The goal? Drive buyers and sellers to YOUR website where they belong to you forever, not portals.

Ylopo guarantees total customization so you stand out. Unlike portals designed for the masses, our tailored IDX websites spotlight your distinctive brand, value and message.

And considering your site funnels our Facebook and Google-generated leads, you control the narrative from start to finish.

We promise high-quality, hyper-targeted leads focused entirely on YOU - not competing agents.

See how Justin Core transformed his brokerage by ditching portals for Ylopo’s essential lead gen technology.

 
 
 

Chapter 8: Ylopo's Direct Connect

Are you tired of the endless cycle of cold calling, door knocking, or purchasing leads from portals, only to find them unresponsive, unqualified, or uninterested?

Who isn’t?

Even top performers in the real estate industry face this challenge.

But what if I told you there's a better way? A way that could revolutionize your lead generation process and connect you with high-quality, ready-to-act clients?

What's the Deal with Direct Connect?

Direct Connect is an advanced, new way to generate leads and a tool that generates exclusive, high-intent leads from social media and search engines. Unlike traditional lead generation tools, Direct Connect doesn't just generate leads—it qualifies them and connects them with you in real time.

It's like having a personal assistant who not only finds potential clients but also screens them for you.

How Does Direct Connect Work?

Direct Connect uses Dynamic Ads technology to upload millions of home listings directly into Facebook and Instagram. Like we discussed, it’s like having a billboard in every potential client's living room, showing them the right homes at the right times.

But the real magic happens when a lead shows interest. Direct Connect asks them to answer 20+ dynamic registration questions about their home search preferences, financial situation, timeline, and contact information.

Based on their answers, leads are segmented into different categories such as:

  • Those who desire a preapproval call

  • Those who are preapproved, but want a second opinion on their rate

  • Those with a specific purchase timeline

  • Those who want a call about their home search

  • Those who want a call within the hour they were sent to your CRM

These categories help you identify and prioritize the most qualified and motivated leads in your CRM.

The leads that are “ready, willing, and able” who need a quick connect to you versus the leads who can engage with RAIYA for nurturing.

Why is Direct Connect a Game-Changer?

With Direct Connect, you can interact with potential home buyers as well as pinpoint those who are looking to sell their existing property.

Up to one in five buyer leads that Ylopo generates are individuals eager for you to sell their current home and assist them in acquiring a new one!

Ylopo seeks out and highlights these promising seller leads for you, requiring zero effort on your part.

Lead Quality

Direct Connect generates leads that are exclusive, high-intent, and verified.

These aren't your run-of-the-mill leads.

These are people genuinely interested in buying or selling a property and indicate a desire to contact you or request more information.

Lead Follow-Up

With Direct Connect, lead follow-up becomes a breeze. Instead of spending time cold calling or chasing unresponsive leads, you can focus on building rapport and trust with leads who have already expressed interest and intent.

>>For more innovative and practical lead generation tips, check out our article on real estate lead generation strategies you can do today to maximize your impact.

Ready to Revolutionize Your Lead Generation?

If you're ready to take your lead generation to the next level, here are some tips to maximize your ROI with Direct Connect:

  • Ensure your CRM is set up correctly so that the leads are going to the right person or group on your team.

  • Call your leads within 5 minutes of receipt during business hours. Remember, these leads are expecting a quick response.

  • Share your Direct Connect leads with your lender if they have a seat in your CRM. This can provide more value to your leads by offering them a preapproval or second opinion on their rate.

  • Monitor your performance data by requesting it from Ylopo at directconnect@ylopo.com.

How to Generate More Leads in 2024 with Ylopo

We have shown you how Ylopo works, how it compares with other lead generation methods and tools, and how you can leverage it to grow your business.

We have also shown you how Ylopo will help you generate more leads in 2024 by providing you with exclusive leads, high-intent leads, low-cost leads, and no commission splits.

So, are you ready to jump off the traditional hamster wheel and discover how Ylopo can generate higher-quality leads for you in your market?

If you’re interested in learning more about Ylopo or signing up for a free demo, please visit our website at www.ylopo.com or contact us at info@ylopo.com.

About the Author

Aaron “Kiwi” Franklin

Head of Growth