Knock, Knock. Who's there? New clients, that's who.
Door-knocking remains one of the most powerful, yet underutilized, lead generation techniques in real estate today. But simply showing up unannounced and stumbling through a robotic sales pitch will fall flat fast. The true key that unlocks real estate riches is the strategic art of door-knocking done right.
In this guide, we crack the code on proven door-knocking secrets top-producing agents use to convert complete strangers into lifelong loyal clients.
You'll discover insider tips on ideal contacting times, crafting captivating 30-second scripts, arming yourself with compelling materials, seamlessly integrating technology for on-the-go efficiency, essential follow-up methods to nurture leads, appearance and etiquette advice, navigating legal protocols, and tracking metrics to optimize your efforts.
But before we delve into the topic further, here's a quick rundown of all the best lead gen methods that you need in your arsenal for 2024 and beyond:
If you're ready to boost your brand, cultivate new leads, and drive more listings and sales the old-fashioned way - one knock at a time - then let's grab our gear and hit those streets.
Chapter 1: Know When to Knock (And When Not To)
Source: Smartzip
The first key to effective realtor door-knocking is understanding when you’re most likely to catch homeowners at home.
Weekends, holidays and the early evening hours between 5-7 PM tend to be the prime times when residents are home.Whereas mid-morning and mid-weekday afternoons often find many houses empty.
You’ll also want to consider homeowners’ mindsets during certain times of year.
For instance, knocking doors right before the winter holidays or during the peak summer vacation weeks may yield lower response rates.
While the spring market uptick from March to May is often an ideal time to catch motivated sellers.
Beyond timing, you also need to be strategic about which homes you target:
Focus on newer movers. Prioritize homes purchased within the past 1-3 years, as these new movers are more likely to sell again soon. Check property records to identify newer homeowners.
Note homes with outdated decor. If you spot homes with dated siding, roofs or paint/trim, that’s a cue the owner may be thinking of renovating soon and could list their property after upgrades.
Flag expired or withdrawn listings. Circle back on houses that were previously on the market but did not sell. The owner may be more open to connecting with an agent for a fresh listing strategy.
Seek signs of life changes: Baby seats, bikes and toys indicate growing families who may need a larger home. While wheelchairs ramps or hospital beds are signs elderly homeowners may downsize soon.
Stop by open houses. If you’re already hosting an open house, capitalize on the face-to-face time by also knocking doors in the neighborhood to introduce yourself.
You’ll also want to beware homes where door-knocking may be counterproductive or disrespectful.
Avoid knocking in areas with clear “No Soliciting” or “No Trespassing” signage.
And if you notice caregivers, babies sleeping or dogs barking aggressively through a door, take it as cue to politely move along.
Chapter 2: Craft a Compelling 30-Second Script
Your door-knock greeting needs to be friendly, polite and quickly convey who you are, your value proposition and a solid call-to-action.
Aim for a succinct 30-second script that sounds natural and avoids pushy sales lingo.
Here are some examples of effective script templates to adapt:
Script 1: The Quick Introduction
"Hi there!
I'm [Your Name], your local real estate agent. I'm stopping by to introduce myself to homeowners in the neighborhood.
Here's a quick brochure with my contact information. I'd love to chat if you're thinking of buying, selling or investing in real estate.
Please give me a call anytime!"
Script 2: The Market Update
"Hello,
I'm [Your Name] with [Your Company], your area real estate expert.
I wanted to provide you with a quick free market snapshot for your home's estimated value, along with my business card.
I have buyers eager to purchase homes in this neighborhood and can offer top-tier marketing if you're considering selling soon. Please reach out when you're ready to discuss!"
Script 3: The Homebuyer Target
"Good morning,
I'm [Your Name], a local realtor. I work with many first-time homebuyers and families relocating to the area.
I'm stopping by to see if you know of anyone looking to purchase a home? I have access to homes before they hit the market and I'm happy to set up a free home search.
Here is my contact card - please keep me in mind for any referrals!"
No matter which script you choose, remember to speak slowly and clearly, make eye contact, and smile warmly.
Your body language is just as important as your words in making a good first impression face-to-face.
Chapter 3: Have Marketing Materials Handy
While your greeting will introduce you to homeowners, having professional marketing materials on hand gives you something tangible to leave behind. This ensures residents remember you and can easily contact you later if interested.
Here are some must-have materials to carry while knocking doors:
Business cards: Don’t rely solely on electronic communication. Physical cards with your photo, name, title, brokerage logo and phone/email ensures you’ll be top-of-mind after you leave a home.
Just Listed/Just Sold Postcards: Past success and local listings can differentiate you from the competition and start conversations about a home's potential value.
Market Report: A snapshot of home sales, median prices and inventory for the homeowners’ specific neighborhood shows your command of the local market.
Newsletters: If you distribute physical or digital newsletters, sample copies with real estate tips and testimonials help build trust and familiarity.
Distinctive Thank You Items: Branded items like notepads, pens, magnets or even cookies give you a memorable, personal touch vs. forgettable generic swag.
Property Wish Lists: Ask homeowners what they may look for if they sell their home or buy another. Provide wish list forms you can capture and follow up on.
Tech Cards: QR code cards can direct homeowners to your website, social media and digital listings for on-the-go access.
While most materials can be printed fairly cheaply, investing in quality designs, photography and card stock leaves a polished impression and communicates the value you provide.
Chapter 4: Follow Up For Future Business
The key to converting door-knocks into clients is diligent follow up. Don’t stop after one knock - follow up is where opportunity lies.
Here are proven ways top agents nurture doors they’ve knocked on:
Send a listing alert email. If the homeowner mentioned they’ll look to sell in 6 months, set a reminder to check in with market tips when the time is right.
Provide market insights. Send neighborhood market updates, particularly if inventory is low. Homeowners like to know their home value.
Share local information. If schools, new construction or local news came up, forward related articles to show you listen and connect info back to them.
Highlight sold comps. If similar homes recently sold, showcase the listings and sales prices as insight into their home’s potential value.
Review service options. Did the owner mention future renovation plans? Send brochures for your contractor, staging or cleaning partners who can help.
Send holiday cards. Handwritten holiday cards in December are heartfelt touches that maintain your top-of-mind presence.
Check in quarterly. Brief quarterly emails to see if needs have changed are non-intrusive ways to nurture leads over time.
Leverage social media. Comment on the homeowner’s public social posts to build familiarity and goodwill digitally.
Monitor life milestones. Check property records for changes in marital status, estate transfers, etc. and tactfully offer your services if major life events occur.
Provide market predictions. As seasons change, share insider perspective on where your market may be headed so owners can plan accordingly.
The key is providing relevant, helpful information that builds trust and establishes you as a reliable real estate advisor. Consistent nurturing turns door-knock introductions into clients when the time is right.
Chapter 5: Employ the Right Tools & Technology
While analog methods like printed materials, notepads and door-knockers still play an important role in face-to-face prospecting, mobile apps and digital tools can also optimize your efforts.
CRM Mobile Apps – Top CRMs like Follow Up Boss integrate with iOS and Android apps so you can log interactions, take notes and schedule follow up right from your smartphone between doors.
Preview Home Data – Apps like HomeSnap Pro allow you to research tax records, home values and ownership history for each home before knocking to personalize your pitch.
Mapping Your Route – Apps like MapMyWalk make it easy to plan door-knocking routes and track the homes you've visited, distance walked and other handy stats.
Digital Sales Presentations - Wow homeowners with listing presentations, CMA reports and other materials accessed seamlessly via mobile instead of thumbing through paper printouts.
Digital Business Cards – Rather than handing out paper cards, share digital cards or QR code links to instantly send your contact and social media info to homeowners’ phones.
Speech-to-Text Notes – Use Siri or speech-to-text apps so you can dictate insightful notes from conversations for easy follow up once you leave the door.
Home Snapshot Photo – Snap exterior photos to remember the home, unique architectural details, landscape, etc. to help customize future communications.
Video Doorbell Handling – Have a quick, natural reaction if you notice you're being recorded by a smart doorbell system. Don't be caught off guard if your door-knock interaction ends up online.
Digital Surveys – Ask homeowners to complete quick digital pop surveys on their phone so you capture leads, needs and timely insights rather than waiting to manually input paper forms.
Smart Home Integration – If tech-savvy homeowners use smart home systems, ask if they will accept your custom branded smart home card or app to integrate helpful real estate features.
Chapter 6: Adhere to Codes, Permits and Regulations
While most cities and communities allow solicitation and door-knocking during reasonable daytime hours, you’ll want to double check the latest local rules and regulations to ensure you don’t run afoul of codes and permitting processes.
Here are key legalities to keep top of mind:
Time Restrictions: Most municipalities prohibit door-knocking before 9:00 AM or after dusk to avoid disturbing residents during early/late hours. Familiarize yourself with town-specific soliciting time frames.
No Trespassing: Fully avoid knocking on properties with posted “No Trespassing” and “No Soliciting” signage. You could risk fines or legal action if you disregard.
Gated Communities: Contact HOAs beforehand to obtain required permissions to enter and market in controlled-access developments.
Condos: Meet condo owners associations’ standards for distributing info to units. Lobby bulletin boards or distributing leaflets in common areas may be options.
Homeowners Associations: See if a door-knocking permit or HOA approval is needed. Get any necessary paperwork in advance to avoid problems.
Apartments: Approval from building management is usually required to solicit within multi-unit rental properties.
Knock and Mail: If unable to knock directly due to restrictions, “knock and mail” by leaving marketing materials securely on doors to safely comply.
Town Permits: A handful of towns require solicitor permits or licenses to door-knock legally for business purposes. Check your municipal codes.
No Door Hangers: Several towns ban attaching flyers or door hangers as a means to reduce litter and visual clutter.
Moving on: If asked to leave a specific property, be sure to immediately comply to avoid defiant trespassing accusations.
While rules can vary significantly between different neighborhoods and municipalities, thoroughly researching and complying helps you avoid violations and present yourself professionally.
Pro Tip: Maintaining cordial relations with local police departments also goes a long way. Consider periodically introducing yourself and informing them of your door-to-door outreach plans.Knocking on doors may seem old school, but don’t underestimate the face-to-face power of this proven prospecting method.
Apply these tips and track your efforts, and door-knocking can unlock real business growth.
Now get out there and start knocking! You’ve got this.
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About the Author
Aaron “Kiwi” Franklin
Head of Growth
Aaron "Kiwi" Franklin is the Head of Growth at Ylopo and an innovative technologist and serial entrepreneur who has over 25 years of experience creating digital solutions for major brands and pioneering companies at the intersection of technology and real estate. His depth of expertise stems from leading development of the first website for Apple to founding a global community of over 1,000 elite athletes. Connect with me