Jason shares with us everything he's doing that lead him to convert 45 deals in his first 8 Months with Ylopo and how he's using Ylopo AI (formerly rAIya) differently along with hiring his in-house ISA team and now buying up databases of other agents and moving into new markets with Ylopo as the machine behind it all.
Location - Cambridge, ON (Canada)
Team Size - 13
Time With Ylopo - 8 Months
CRM - Follow Up Boss
Database Size - 20,000
Ylopo Leads Closed - 7
Ylopo Remarketing Leads Closed - 37
Hot/Pending - 17
How Jason O'Keefe Went From 30 to 200 Deals a Year With Ylopo
If you're a real estate agent who wants to generate more leads, grow your database, and build your brand, you need to pay attention to what Jason O'Keefe is doing.
Jason is a Keller Williams team leader based in Waterloo, Ontario, Canada. He has been in the business for over 20 years, but he was stuck at doing 30 deals a year for a long time. He didn't have a CRM, he didn't have a system, and he didn't have a community.
That all changed when he discovered Ylopo.
Ylopo is a digital marketing platform that helps agents attract, engage, and convert leads online. It uses cutting-edge technology, such as artificial intelligence, big data, and remarketing, to deliver personalized and relevant content to home buyers and sellers across multiple channels.
Since joining Ylopo in September 2019, Jason has seen his business explode. In his first eight months with Ylopo, he closed 45 deals directly or indirectly attributed to Ylopo. He also grew his team from four to 12 agents, and his database from 500 to 20,000 contacts.
How did he do it? Let's find out.
How Jason Generates Leads With Ylopo
One of the biggest challenges for real estate agents is finding enough leads to fill their pipeline. Many agents rely on referrals, cold calling, or buying leads from third-party sources. But these methods are not scalable, consistent, or cost-effective.
Jason solved this problem by using Ylopo's lead generation tools. He leveraged Ylopo's social media marketing, Google PPC 2.0, and remarketing campaigns to drive traffic to his website and capture leads.
Ylopo's social media marketing uses Facebook and Instagram ads to target potential buyers and sellers in Jason's market. The ads showcase Jason's brand, his listings, and his value proposition. They also offer free home valuations, home search tools, and market updates.
Ylopo's Google PPC 2.0 uses Google ads to target people who are actively searching for homes online. The ads match the user's intent and direct them to Jason's website. The ads also use dynamic keywords and landing pages to optimize the user experience and conversion rate.
Ylopo's remarketing campaigns use Facebook and Google ads to re-engage leads who have visited Jason's website or interacted with his content. The ads show them relevant homes based on their search behavior and preferences. The ads also use urgency and scarcity tactics to motivate them to take action.
By using these three strategies together, Jason was able to smother his market with his presence and generate a steady stream of leads every month.
"I've added 4,000 people since just through website leads through Ylopo," Jason said.
How Jason Engages Leads With Ylopo
Generating leads is only half the battle. The other half is engaging them and building relationships with them until they are ready to buy or sell.
This is where many agents drop the ball. They don't have the time, the skills, or the systems to follow up with their leads effectively. They either ignore them, spam them, or annoy them.
Jason avoided this pitfall by using Ylopo's lead engagement tools. He used Ylopo's artificial intelligence assistant Ylopo AI and his CRM Follow Up Boss to communicate with his leads automatically and personally.
Ylopo AI is a smart chatbot that texts with leads on behalf of Jason. She qualifies them based on their needs, preferences, and timeline. She also nurtures them by sending them relevant homes, market updates, and tips. She also books appointments for Jason or his agents when they are ready.
Follow Up Boss is a CRM that integrates with Ylopo and helps Jason manage his leads efficiently. It organizes his leads into smart lists based on their stage and activity level. It also assigns tasks and reminders for Jason or his agents to follow up with them.
By using these two tools together, Jason was able to stay on top of his leads without losing track of them or overwhelming them.
How Jason Converts Leads With Ylopo
Engaging leads is not enough. You also need to convert them into appointments, clients, and closings.
This is where many agents struggle. They don't have the skills, the systems, or the support to move their leads along the sales cycle. They either lose them to other agents, lose them to indecision, or lose them to attrition.
Jason overcame this challenge by using Ylopo's lead conversion tools. He used Ylopo's dynamic listing alerts, dynamic remarketing ads, and dynamic video ads to keep his leads interested, informed, and motivated.
Ylopo's dynamic listing alerts are email and text messages that send leads new and updated listings that match their search criteria. The alerts are personalized, branded, and mobile-friendly. They also include market stats, neighborhood info, and home valuation tools.
Ylopo's dynamic remarketing ads are Facebook and Google ads that show leads homes that they have viewed or saved on Jason's website. The ads use urgency and scarcity tactics to create a fear of missing out. The ads also include Jason's brand, photo, and contact info.
Ylopo's dynamic video ads are Facebook and Instagram ads that turn home listings into engaging video clips. The ads showcase the home's features, location, and price. They also include Jason's brand, photo, and contact info.
By using these three tools together, Jason was able to keep his leads warm, educated, and ready to act.
"We've got 20 people that will close as soon as we can find 'em a house."
How Jason Benefits from the Ylopo Community and Learns from Other Agents
One of the best things about Ylopo is that it's not just a platform. It's also a community.
A community of like-minded agents who share a common vision: to grow their business with digital marketing.
A community of successful agents who share their best practices, insights, and feedback.
A community of supportive agents who help each other overcome challenges, celebrate wins, and learn new skills.
Jason is an active member of this community. He participates in Ylopo's events, webinars, and trainings. He learns from other Ylopo users who are crushing it in their markets. He implements their tips and tricks into his own business.
He also contributes to the community by sharing his own success stories, challenges, and questions. He gives back by helping other agents who are new to Ylopo or who need some guidance.
"I've learned so much from Barry Jenkins," Jason said. "He spent a lot of time and energy doing that."
Conclusion
Jason O'Keefe is a prime example of how Ylopo can transform your real estate business.
By using Ylopo's lead generation, lead engagement, and lead conversion tools, he was able to go from 30 deals a year to 200 deals a year.
By using Ylopo's artificial intelligence assistant Ylopo AI and his CRM Follow Up Boss, he was able to communicate with his leads effectively and efficiently.
By using Ylopo's dynamic listing alerts, dynamic remarketing ads, and dynamic video ads, he was able to keep his leads interested, informed, and motivated.
By being part of Ylopo's community, he was able to learn from other successful agents and contribute to their success as well.
If you want to achieve similar results as Jason O'Keefe, you need to get Ylopo today.
Ylopo is the ultimate digital marketing solution for real estate agents who want to generate more leads, grow their database, and build their brand.
Don't miss this opportunity to take your business to the next level with Ylopo.
Click below to book a free demo of Ylopo today and see for yourself how it can change your game.
By embracing Ylopo and all it has to offer, you too can become a success story like Jason O'Keefe. Utilize the tools, resources, and community available to you to create the thriving real estate business you've always wanted. Don't hesitate - join the Ylopo community and start on your journey to success today.