What ROI can I realistically expect from Ylopo? What have real agents actually made?

Barry Jenkins explains ROI from lived experience: leads that came in cold from Facebook, got nurtured by Ylopo's AI for 6–18 months, and eventually closed. PPC leads that actively searched close faster. The long-tail ROI comes from database accumulation — leads from month one are still in your system years later. The ROI math isn't 'what did I make this month' — it's 'what is my database worth over 3 years.'

What do Ylopo's contract terms actually mean — can I cancel month-to-month?

Ylopo does not require long-term annual or multi-year contracts for most of its services. Clients can cancel with standard notice — typically 30 days — without penalty. The exact terms are confirmed during your demo call. Ylopo's goal is for clients to stay because the platform produces results, not because they are locked in contractually. Ad spend commitments may have their own terms, which are covered during onboarding.

What support does Ylopo offer — can I reach a real person when something goes wrong?

Ylopo offers dedicated onboarding support for new clients, followed by ongoing account management and technical support. Clients can reach the support team via phone, email, and chat. There is a dedicated onboarding period where a specialist walks through setup, CRM integration, and campaign launch. After onboarding, clients have access to an account manager and can submit support tickets or schedule calls for technical issues.

If I cancel Ylopo, do I keep my leads and data?

Yes. Your leads and data are yours — Ylopo does not delete or retain your database when you cancel. You can export your full lead list before canceling and continue working those contacts in your own CRM. Ylopo does not hold your data hostage or impose data lock-in conditions. Your contacts were generated under your brand and remain your property.

Does Ylopo work in rural areas, mid-size metros, Canada, and slower markets?

Ylopo is designed to work across a wide range of markets, including rural areas, mid-size metros, slower markets, and Canada. The platform adapts to local market conditions because it uses your specific geographic targeting when running ads — it is not a national audience play. Rural and smaller markets have lower ad costs, which can actually improve cost-per-lead economics. Canada is a supported market. The key variable is lead volume expectations: a large metro generates more leads per dollar than a small rural market, so teams in smaller markets should plan accordingly.

Jom Jaojoco

April 7, 2026

Product & AI

How does Ylopo compare to BoomTown, CINC, kvCORE, and Zillow Flex — and why should I switch?

Jom Jaojoco

April 7, 2026

Product & AI

Ylopo vs BoomTown, CINC, kvCORE & Zillow Flex — You Asked, We Answered

Product & AI Question 13 · Answered by Barry Jenkins

How does Ylopo compare to BoomTown, CINC, kvCORE, and Zillow Flex — and why should I switch?

Barry Jenkins

Realtor-in-Residence — runs one of the top Ylopo-powered teams in the country

All Questions

Summary — what Barry covers in this video

Barry has used other platforms. Here's what he found when he switched to Ylopo.

Barry answers this from firsthand experience rather than competitive marketing. He's run teams on other platforms and made a deliberate choice to go all-in on Ylopo. BoomTown and CINC are primarily CRM and lead management tools — strong on organizing and tracking leads, but with less emphasis on lead generation itself. kvCORE is a platform play with broad features, but Barry found the AI follow-up depth wasn't there. Zillow Flex is a different animal — referral fees on closings rather than upfront ad spend.

Ylopo's differentiation, in Barry's view, is the combination of paid ad generation, the behavioral AI (Raiya), and the search portal — all working together in one system he didn't have to stitch together himself.

BoomTown and CINC are CRM-first

Both platforms are strong on lead management and follow-up systems. Ylopo is stronger on the lead generation and behavioral AI side — a different emphasis.

Zillow Flex is a different cost model

Zillow Flex charges referral fees on closings rather than upfront ad spend. Neither is inherently better — it depends on your cash flow preference and market.

The AI + portal combination is the differentiator

Barry's main reason for staying on Ylopo: no other platform combines behavioral AI follow-up with a branded search portal under one managed system.

Full Transcript

"I can answer this one from actual experience, because I didn't start on Ylopo. I evaluated and used other platforms before landing here, and I made the comparison the hard way — by running a real team through different systems and seeing what worked."

"BoomTown and CINC are both solid platforms, and I want to be fair: they're strong at what they do. Both are CRM-first systems. They're really good at organizing leads, managing follow-up pipelines, and helping your agents stay on top of contacts. If your primary need is a structured lead management system, they do that well. Where I found the gap was on the lead generation side. They're less focused on generating the leads through managed paid advertising and less sophisticated on the behavioral AI side. Ylopo's emphasis is different — generate the lead, then let the AI do the long-term nurturing."

"kvCORE has a lot of features. It's a platform that tries to cover a lot of ground. My experience was that the breadth came at the cost of depth — particularly on AI follow-up. The behavioral triggering that Raiya does, watching what people do on the search portal and messaging them about specific properties they've been looking at, I didn't find that level of sophistication in kvCORE's follow-up."

"Zillow Flex is a fundamentally different cost model and I think it's worth separating it from the others. With Zillow Flex, you're not paying upfront for lead generation — you're paying a referral fee on closings, typically 25 to 40 percent of the commission. That can work really well for agents who need predictable monthly costs and don't want to pay for leads that don't close. But it has a very different impact on your margin. When you close a deal from a Ylopo lead, you keep your full commission. When you close a Zillow Flex deal, you give back a significant percentage. Neither is inherently better — it depends entirely on your cash flow situation and how you prefer to structure your business."

"My honest reason for staying all-in on Ylopo: no other platform I've used does all three things under one roof — managed paid ads, behavioral AI follow-up, and a branded search portal — in a way that actually works together as a system. When you stitch together separate tools, you always have integration gaps. Ylopo is designed as an integrated system, and you feel that in the results."

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Jom Jaojoco

April 7, 2026

ROI & Results

What ROI can I realistically expect? What have real agents actually made?

Jom Jaojoco

April 7, 2026

ROI & Results

Ylopo ROI — What Real Agents Actually Make | You Asked, We Answered

ROI & Results Question 06 · Answered by Barry Jenkins

What ROI can I realistically expect? What have real agents actually made?

Barry Jenkins

Realtor-in-Residence — runs one of the top Ylopo-powered teams in the country

All Questions

Summary — what Barry covers in this video

Barry doesn't give you a range — he gives you his actual numbers.

Barry explains ROI from lived experience rather than marketing language. He describes what his own team has seen: leads that came in cold from Facebook, got nurtured by Raiya (Ylopo's AI) for 6–18 months, and eventually closed. He's careful to set honest expectations — not every lead closes in 90 days. The leads that do close fast are usually PPC leads where someone was actively searching.

The long-tail ROI comes from the database accumulation: the leads you generate in month one are still in your system, being followed up with, years later. Barry's framing: the ROI math isn't "what did I make this month" — it's "what is my database worth over 3 years."

ROI compounds over time

Month one ROI looks modest. Year two ROI looks different. Leads that don't close for 18 months still close — and Ylopo's AI follows up with them the whole time.

PPC closes faster, Social closes slower

PPC leads (active searchers) can close in weeks. Social leads (people browsing) often take 6–18 months. Both are worth having in your pipeline.

Your database is your asset

Every lead Ylopo generates stays in your system. The database you build is yours — and it keeps producing ROI long after the lead first entered.

Full Transcript

"I'm going to answer this the way I wish someone had answered it for me before I started: ROI from internet leads is a long game, and the way you measure it matters more than the number itself. If you're measuring 'how much did I make from Ylopo leads this month,' you're going to be disappointed in months one through three. If you're measuring 'what is this database worth to my business over 36 months,' the math looks completely different."

"Here's what I've actually experienced on my team. We have leads that came in from a Facebook ad — cold people who were just scrolling and saw a listing they liked — and those leads closed 14, 16, 18 months later. They were in the system the whole time. Raiya was texting them. They were searching on our portal. We had activity data the whole way through. And when they were ready, they called us. Because we had been the consistent presence in their inbox for a year and a half. That closing looked like it came out of nowhere. It didn't."

"The leads that produce fast ROI are PPC leads — people who typed something into Google and found us. Those people are actively searching, and they can close in 30 to 90 days if you respond quickly and follow up consistently. My team has closed PPC leads in three weeks. So the fast-ROI channel exists — it's just a different cost profile going in."

"What I tell every agent who asks me about ROI is this: stop thinking about leads as transactions and start thinking about them as database entries. Every person who registers on your portal is someone who might buy or sell a home in the next one to three years. The AI follows up with all of them, so you don't have to manually chase 300 leads. And the ones who are ready surface themselves — they start engaging more, searching more, clicking on specific properties. The system shows you who's warming up."

"My honest answer on the numbers: teams that work their leads consistently and trust the AI to handle the long-tail follow-up typically see ROI that gets better every quarter. Year one is building the machine. Year two, the machine pays you back. Year three, you've got a database that's a real business asset — something you couldn't have built manually at any price."

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Jom Jaojoco

April 7, 2026

Pricing

How does Ylopo's total cost compare to buying 12 separate tools on my own?

Jom Jaojoco

April 7, 2026

Pricing

Ylopo Cost vs. Buying 12 Tools Separately — You Asked, We Answered | Ylopo

Pricing Question 04 · Answered by Ge

How does Ylopo's total cost compare to buying 12 separate tools on my own?

Ge

Co-Founder, President & CMO — owns every pricing and product decision at Ylopo

All Questions

Summary — what Ge covers in this video

Ylopo is usually cheaper than the stack it replaces — and you get one throat to choke.

Ge walks through what the "12 tools" comparison actually looks like: a CRM, a paid search management tool, an AI follow-up platform, an IDX website, a Facebook ads manager, and someone to integrate all of it. When you add up software subscriptions plus the time cost of managing vendors and integrations, Ylopo's bundled price is typically lower.

But Ge makes a point that the bigger saving isn't money — it's management overhead. With separate tools, you also have separate support teams, separate contracts, and separate failure points. Ylopo handles all of it under one platform.

One platform replaces many

Ylopo combines lead gen, AI follow-up, an IDX search portal, CRM integration, and managed ad campaigns — no separate vendors to manage.

Bundled price beats the stack

Adding up the cost of equivalent individual tools typically exceeds Ylopo's cost — before factoring in the time spent managing integrations.

One support relationship

When something breaks with a 12-tool stack, you have 12 support tickets to file. With Ylopo, there's one team responsible for everything.

Full Transcript

"The '12 tools' question is one I enjoy, because it forces an honest comparison. Let me walk you through what Ylopo actually replaces, and then you can do the math yourself."

"If you were going to build what Ylopo does from scratch, you'd need: an IDX property search website, a Facebook and Instagram ad management system, a Google PPC campaign manager, an AI-powered follow-up platform, a CRM or CRM integration layer, and someone — either internally or an agency — to stitch all of those things together and keep them working. When you price those out individually, you're looking at software subscriptions that add up to several hundred dollars a month before you've paid for any actual ad spend. That's before you factor in the integration headaches — and real estate tech integrations break constantly."

"What agents miss when they do this comparison is the hidden cost of vendor management. When your Facebook ads aren't converting and you're trying to figure out if the problem is the creative, the targeting, the landing page, or the CRM sync — with a multi-tool stack, you're calling three different support teams and getting three different answers. Nobody owns the whole problem. With Ylopo, one team is accountable for everything. That's worth real money."

"The other thing I hear is agents who say 'I can get a cheaper version of each tool.' And that's true — you can find cheaper CRMs, cheaper IDX sites, cheaper follow-up sequences. But cheap tools that don't talk to each other aren't cheap. Every integration is a potential failure point. The time you spend managing that stack is time you're not spending with clients."

"My honest answer is: Ylopo is usually price-competitive or cheaper than a well-assembled equivalent stack. But the real value proposition isn't the cost savings — it's that the whole system is designed to work together. The AI knows what the lead did on the search portal. The search portal is optimized for the ad campaigns. The campaigns are informed by what converts in your market. When everything is built as one system, you get compounding results that you can't replicate by stitching together best-in-class individual tools."

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Jom Jaojoco

April 7, 2026

Contracts & Data

"No long-term contracts" — what does that actually mean? Can I cancel month-to-month, and what's the process?

Jom Jaojoco

April 7, 2026

Contracts & Data

Ylopo Contract Terms Explained — You Asked, We Answered | Ylopo

Contracts & Data Question 24 · Answered by Ge

"No long-term contracts" — what does that actually mean? Can I cancel month-to-month, and what's the process?

Ge

Co-Founder, President & CMO — owns every pricing and product decision at Ylopo

All Questions

Summary — what Ge covers in this video

No long-term lock-in — but "no contract" still has a process.

Ge explains what "no long-term contracts" actually means in practice. Most Ylopo services do not require annual or multi-year commitments — the structure is designed so clients stay because the platform works, not because they can't leave. Standard cancellation requires notice, typically 30 days, and the exact terms are confirmed at signing.

Ge makes an important distinction: ad spend commitments (the money going to Google and Facebook on your behalf) may have different terms than the platform fee itself, and clients should understand both during onboarding. There is no penalty clause for canceling — when you decide to leave, the process is straightforward.

No annual lock-in

Ylopo doesn't require you to sign a year-long contract for most services. You're not paying for 12 months upfront or committing to a penalty if you leave.

Standard notice required

Canceling isn't instant — standard notice (typically 30 days) is required. The exact terms are confirmed at signing and reviewed during your demo call.

Ad spend terms may differ

The platform fee and the ad spend commitment are separate. Ad spend going to Google and Facebook may have its own terms — confirm both during onboarding.

Full Transcript

"When we say 'no long-term contracts,' here's what that actually means: we don't require you to sign an annual or multi-year agreement to get started with Ylopo. You're not locked in for 12 months. There's no penalty clause that charges you a cancellation fee if you decide the platform isn't working for your business. That's the core of what we mean, and it's a deliberate choice."

"The reason we structured it this way is simple: we want clients to stay because Ylopo is working, not because they're contractually trapped. If someone's generating ROI, they don't need a contract to keep them around. And if someone's not getting value, holding them to a contract doesn't do either of us any good. So we built the business around performance and results rather than lock-in."

"Now here's what 'no contract' doesn't mean: it doesn't mean you can cancel on a Tuesday and stop being charged that Thursday. Standard notice is required — typically 30 days — because there are campaigns running, leads being generated, and systems that need to be properly wound down. The exact notice period is covered during your demo and confirmed at signing. It's very standard, nothing unusual."

"There's one distinction I want to make sure you understand: the platform fee and the ad spend are separate. The platform fee is what you pay Ylopo to run your technology and managed marketing. The ad spend is the money going directly to Google and Facebook to actually buy your ads. Those may have different terms. Ad platforms sometimes have their own campaign structures with specific timing. We cover all of this during onboarding so there are no surprises. If you want to know the exact terms before you commit, that's a completely normal question to ask on the demo call and we'll walk you through it."

"The bottom line: no year-long lock-in, no penalty for leaving, standard 30-day notice. We think that's the right way to run a business where the product has to actually earn your continued investment every month."

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Jom Jaojoco

April 7, 2026

Getting Started

What technical skill level do I need — do I have to be a tech person to use this?

Jom Jaojoco

April 7, 2026

Getting Started

Do You Need to Be Tech-Savvy to Use Ylopo? — You Asked, We Answered

Getting Started Question 22 · Answered by Barry Jenkins

What technical skill level do I need — do I have to be a tech person to use this?

Barry Jenkins

Realtor-in-Residence — runs one of the top Ylopo-powered teams in the country

All Questions

Summary — what Barry covers in this video

If you can use a smartphone and email, you can run Ylopo.

Barry is direct: Ylopo is not designed for tech people — it's designed for real estate agents. You don't need to know how to run ads, configure a CRM, or understand algorithm logic. Ylopo's onboarding team handles the technical setup. Your job is to know your business: your market, your target buyers and sellers, and how many agents you're running.

Barry's threshold test: if you can check email, text clients, and navigate a basic dashboard, you have the technical skills needed to use Ylopo. The platform does have depth for those who want it — but none of it is required to get started and start closing leads.

Built for agents, not developers

Ylopo's interface is designed for real estate professionals, not technical users. If you can navigate a smartphone, you can navigate Ylopo.

Onboarding handles the tech setup

Ylopo's team sets up your portal, connects your CRM, and launches your campaigns. You don't need to configure any of it yourself.

Depth is there if you want it

Power users can customize follow-up sequences, audience targeting, and lead scoring. But none of that is required to get started — you can layer it in as you grow.

Full Transcript

"Let me give you the short version first: if you can use a smartphone, you can use Ylopo. That's genuinely the bar. I'm not a developer. I'm not a digital marketer. I'm a real estate agent who runs a team, and I have been using this platform successfully for years. You do not need to understand Facebook ads or Google algorithms or CRM integrations to use it."

"Here's why: the technical work is handled by Ylopo's team. When you sign up, their onboarding team builds your search portal. They connect your CRM. They set up your ad campaigns and configure the targeting. They launch everything. You don't click a single button inside Facebook Ad Manager. You don't write ad copy. You don't figure out pixel tracking. That's their job. Your job is to show up when a lead needs talking to, and to work the pipeline the system builds for you."

"What you do need to know is your business. You need to be able to tell Ylopo who your target buyers and sellers are, what markets you serve, how many agents you're running, and what your monthly marketing budget is. Those are agent questions, not tech questions. The inputs are business inputs. The tech is handled for you."

"Now, I want to be honest: there is depth here if you want it. Once you're up and running and you want to understand why certain leads are converting better, or you want to customize Raiya's follow-up sequences, or you want to dig into your campaign analytics — all of that is available. The platform has a lot of capability underneath the surface. But none of it is required to get started. I've seen agents close significant business from Ylopo without ever going deeper than checking their daily lead notifications."

"My honest threshold test: can you check email, send a text, and click through a dashboard? If yes, you have everything you need. The platform will teach you the rest as you go."

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Jom Jaojoco

April 7, 2026

Getting Started

How long until I start seeing leads come in after I turn on Ylopo?

Jom Jaojoco

April 7, 2026

Getting Started

How Long Until Ylopo Leads Start Coming In? — You Asked, We Answered

Getting Started Question 21 · Answered by Barry Jenkins

How long until I start seeing leads come in after I turn on Ylopo?

Barry Jenkins

Realtor-in-Residence — runs one of the top Ylopo-powered teams in the country

All Questions

Summary — what Barry covers in this video

Leads typically start within days — but the first week is about calibration, not closing.

Barry gives a straightforward timeline: once your campaigns are live, leads typically start flowing within 48–72 hours. Social leads usually come fastest because Facebook audience targeting kicks in quickly. PPC campaigns take a bit longer to calibrate — Google needs impression data to optimize. Barry's advice for the first week: don't panic if the early leads seem low quality, and don't celebrate if the first few are great.

The first 2–4 weeks are when the algorithm is learning your audience and your market. Consistent lead quality usually improves after the first 30 days as the system accumulates data. The important thing is to have your follow-up ready before the leads arrive, not after.

First leads within 48–72 hours

Once campaigns are live, leads typically start flowing within two to three days. Social leads usually arrive first.

First weeks are calibration, not performance

The algorithm is learning your market. Lead quality in week one isn't representative of what you'll see at 60 or 90 days.

Set up follow-up before leads arrive

Have your CRM connected and Raiya configured before your campaigns launch. Don't scramble to set up systems when leads are already coming in.

Full Transcript

"Short answer: fast. Within 48 to 72 hours of your campaigns going live, you'll typically see your first leads come in. That always surprises clients who expect a long runway. The ad platforms — particularly Facebook — are good at finding audiences quickly once they have a target profile. So when your Social campaigns launch, the lead flow usually starts within a couple of days."

"PPC campaigns take a little longer to calibrate. Google needs impression data to figure out how to optimize your bids and audience targeting. So in the first week, your PPC lead flow might be slower than your Social lead flow. That's normal — it usually picks up within two to three weeks as the algorithm accumulates data."

"Here's the mindset I want you to have in the first two to four weeks: this is calibration time, not performance time. The leads that come in during week one are coming from the broadest possible audience — the algorithm hasn't had time to learn who in your market is actually engaging with properties. You might get some low-quality leads early on. You might get some great ones. Don't read too much into either. The system is still learning what works in your market, and it gets smarter every week."

"The most important thing I tell every new Ylopo client: set up your follow-up systems before the leads arrive, not after. Make sure your CRM is connected. Make sure Raiya is configured. Make sure you know what happens when someone registers on your portal. I've seen agents scramble to set up their CRM in week two while leads are already coming in and not getting followed up with. Don't be that agent. Get the infrastructure ready during your onboarding, so that when the first lead arrives at 11pm on a Tuesday, Raiya is already on it."

"By day 30, you'll have a clearer picture of your lead flow, your cost-per-lead, and which channels are performing best in your market. That's when the real evaluation starts. Not in week one."

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Jom Jaojoco

April 7, 2026

Getting Started

What does the first 30, 60, and 90 days look like after I sign up — what should I actually expect?

Jom Jaojoco

April 7, 2026

Getting Started

Ylopo First 30-60-90 Days: What to Expect — You Asked, We Answered

Getting Started Question 20 · Answered by Barry Jenkins

What does the first 30, 60, and 90 days look like after I sign up — what should I actually expect?

Barry Jenkins

Realtor-in-Residence — runs one of the top Ylopo-powered teams in the country

All Questions

Summary — what Barry covers in this video

The first 30 days are setup. Leads start flowing fast. By day 90, your database is compounding.

Barry walks through the three phases from his own experience. Days 1–30: Ylopo's onboarding team sets up your search portal, connects your CRM, and launches your first ad campaigns. You'll see leads come in within the first week — often faster than clients expect. This phase is about getting systems right, not closing deals. Days 31–60: Your pipeline starts to build. Raiya is following up with early leads, some will be engaging, and you'll start seeing which leads are worth pursuing personally.

Days 61–90: You have 60+ days of data, your AI is working a database of hundreds of leads, and some early leads may be ready to transact. This is also when most clients know whether the system fits their business.

Days 1–30: Setup and first leads

Onboarding sets up your portal, CRM integration, and first campaigns. Leads typically start flowing within the first week.

Days 31–60: Pipeline builds

Raiya is following up, leads are engaging, and you start to feel the rhythm. Focus on responding when the AI surfaces hot leads.

Days 61–90: Database starts compounding

By 90 days you have a real database working for you. Some early leads may be ready — and the AI has been warming the rest the whole time.

Full Transcript

"I love this question because it sets realistic expectations, and that's really important with any lead generation platform. Let me walk you through what I actually experienced and what I've seen other agents experience when they start with Ylopo."

"Days 1 through 30 are setup and early leads. Ylopo's onboarding team is going to build your search portal — the branded property search site that your leads will use. They'll connect your CRM, configure the AI settings, and launch your first ad campaigns. What surprises most new clients is how fast leads start coming in. Within the first week of your campaigns going live, you'll typically see leads registering on your portal. That's exciting — but I want to calibrate expectations here. The first 30 days are not about closing deals. They're about getting your systems configured correctly and watching how the early data comes in. Don't evaluate the platform on month one performance."

"Days 31 through 60 are when it starts to feel like a real system. By now you have a growing database. Raiya has been following up with your early leads — some of them have started engaging more actively, returning to search listings, expanding their search criteria. You'll start to see which leads are warming up and which ones are still cold. This is when you want to get into the habit of responding quickly when the AI surfaces a lead that's showing real intent. The rhythm of the platform starts to click in this phase."

"Days 61 through 90 are the checkpoint. By day 90, you have a real database of several hundred leads. Your AI has been following up with all of them. Some of your earliest leads — the ones who registered six to eight weeks ago — might be ready to start having a real conversation. You have enough data to see your cost-per-lead, your lead volume trends, and which channels are converting best in your market. Most agents at the 90-day mark have a clear sense of whether this system is working for their business."

"My advice for the entire 90-day period: resist the urge to judge it too early. I've seen agents cancel at day 45 because they hadn't closed anything yet — and then learn that three of their leads closed with other agents six months later. The database you build in your first 90 days is worth more than any single closing you might or might not get in that period. Stay patient, stay responsive when Raiya surfaces hot leads, and trust the system to do the long-term follow-up work it was built for."

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Jom Jaojoco

April 7, 2026

Who It's For

What kind of agent is Ylopo NOT a good fit for? Be honest with me.

Jom Jaojoco

April 7, 2026

Who It's For

Who Is Ylopo NOT Right For? — You Asked, We Answered | Ylopo

Who It's For Question 19 · Answered by Barry Jenkins

What kind of agent is Ylopo NOT a good fit for? Be honest with me.

Barry Jenkins

Realtor-in-Residence — runs one of the top Ylopo-powered teams in the country

All Questions

Summary — what Barry covers in this video

Barry has seen who fails with Ylopo — and he'll tell you straight.

Barry answers with the kind of honesty he's known for. He identifies three profiles that consistently don't succeed with Ylopo: agents who won't commit to consistent follow-up (Ylopo generates leads, but if you don't respond to AI-flagged conversations, they die), agents who want a quick-win system and aren't willing to build a 12–18 month pipeline, and agents whose entire business is already referral-based and who don't have the infrastructure to work internet leads differently.

He also names a practical threshold: if you're not willing to commit at least 90 days before evaluating ROI, Ylopo probably isn't right for you. The platform rewards patience and process — agents who want immediate results from cold leads are usually setting themselves up for disappointment.

Not for agents who won't follow up

Ylopo flags when a lead is hot. If you don't respond when Raiya hands off, the lead dies. The AI can't close deals — you still have to show up.

Not for agents who need quick wins

Internet leads run on a 6–18 month cycle. If your business can't survive a quarter without a new closing, Ylopo isn't the right tool to lean on.

Not for pure referral agents

If 100% of your business comes from your sphere and you don't have a process for cold lead nurturing, Ylopo adds complexity without infrastructure to support it.

Full Transcript

"I appreciate the question being asked this way, because I think honesty here is actually the most helpful thing I can offer. I've been in real estate long enough to know that not every tool is right for every agent, and Ylopo is no exception. Let me give you the three profiles I've seen consistently fail with this platform."

"The first is agents who don't follow up. This sounds obvious, but it's the most common failure mode. Ylopo's AI does an incredible job of warming leads over months — but when Raiya surfaces a hot lead, when it says 'this person is engaging, they might be ready, reach out now,' and the agent doesn't respond for three days, that lead cools off. The AI can generate the moment. It cannot close the moment for you. If you have a pattern of slow or inconsistent follow-up, you will generate a lot of leads and close very few of them. The platform isn't broken — the process is."

"The second profile is agents who need fast money. I don't mean this harshly — I understand that cash flow is a real business concern. But internet leads, particularly Social leads, run on a 6 to 18 month timeline. If you sign up for Ylopo because you need three closings in the next 60 days to keep your business afloat, you're going to be disappointed. This is a platform that builds a pipeline over time. It is not a short-term revenue fix. If you're in a financial pinch, fix that first with referrals or PPC leads that convert faster, and then build your Ylopo pipeline from a stable position."

"The third profile is pure referral agents who have no interest in working internet leads differently than they work their sphere. If your entire identity as a real estate agent is built on personal relationships and warm introductions, and you have no tolerance for the different cadence of internet leads — the longer timelines, the colder conversations — Ylopo will feel like a grind. Internet leads require a different mindset than sphere leads. You're building a relationship with someone who doesn't know you yet. If that doesn't appeal to you, that's not a flaw — but it does mean this isn't the right tool."

"And honestly, there's a practical threshold I'd add: if you're not willing to give it 90 days before evaluating whether it's working, Ylopo probably isn't right for you. Not because the system doesn't work faster sometimes — it can — but because an honest evaluation of lead generation quality can't happen in the first 30 days when the algorithm is still calibrating. Patience and process are the ingredients. If you've got both, this platform can genuinely change your business."

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Jom Jaojoco

April 7, 2026

Getting Started

What support is available — can I call a real person when something goes wrong?

Jom Jaojoco

April 7, 2026

Getting Started

What Support Does Ylopo Offer? — You Asked, We Answered | Ylopo

Getting Started Question 23 · Answered by Ge

What support is available — can I call a real person when something goes wrong?

Ge

Co-Founder, President & CMO — owns every pricing and product decision at Ylopo

All Questions

Summary — what Ge covers in this video

You get a real onboarding team, an account manager, and access to real people when things break.

Ge walks through Ylopo's support structure in two phases. The first phase is onboarding — when you sign up, you get a dedicated onboarding specialist who walks through your portal setup, CRM integration, ad campaign launch, and platform configuration. This isn't a video course you watch alone; it's live, guided support with a real person.

The second phase is ongoing: after you're set up, you have access to an account manager who knows your account and can be reached by phone, email, or scheduled call. Ge acknowledges that no platform is immune to technical issues — when something breaks, there is a real person you can reach, and support is not hidden behind a chatbot wall.

Dedicated onboarding specialist

When you sign up, a real person walks you through setup — portal, CRM integration, campaign launch. Not a video series. Live, guided onboarding.

Ongoing account manager

After onboarding, you have an account manager who knows your account. Reachable by phone, email, or scheduled call — not just a ticket queue.

Real people, not just chat bots

When something breaks, you can reach a real person. Support isn't hidden behind an auto-reply wall or a 5-day email queue.

Full Transcript

"Support is something I take personally, because I've seen what happens at companies where it's an afterthought. You sign up, get handed a help center article, and you're on your own. That's not how we run things. When you sign up for Ylopo, the first thing that happens is you get matched with an onboarding specialist — a real person whose job is to get your system up and running correctly."

"What does onboarding actually look like? It's a series of live sessions, not pre-recorded videos. Your specialist walks through your search portal setup, makes sure your CRM integration is connected and syncing properly, gets your ad campaigns launched with the right geographic targeting, and configures the AI follow-up settings for your business. We don't consider you 'onboarded' until everything is actually working. The goal is that by the time we're done, you have leads flowing and your team knows how to use the platform."

"After onboarding, you move into the ongoing support relationship. You have a dedicated account manager — someone who knows your account, your market, and your setup. This is not a rotating help desk where you explain your situation from scratch every time you call. Your account manager is your point of contact for questions, optimizations, and escalations. They're reachable by phone, by email, and you can schedule calls when you need to go deeper on something."

"Now, I'll be honest: no software platform is bug-free. Things break. Integrations have issues. Ads get flagged occasionally. When that happens, we want to make sure you can get a real person on the phone quickly, not wait three days for an email response. Support is part of the product. An agent who can't reach anyone when something breaks isn't getting the value they paid for — and we know that."

"The best way to understand our support model is to ask about it directly on the demo call. You can meet the type of person who'd be handling your account, ask what the response time looks like, and get a sense of whether the relationship model feels right for your business. We'd rather you go in with accurate expectations than find out something different after you've signed."

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Jom Jaojoco

April 7, 2026

Product & AI

What is "Managed Marketing" — who actually does the work, and how hands-off can I be?

Jom Jaojoco

April 7, 2026

Product & AI

What Is Ylopo Managed Marketing? — You Asked, We Answered | Ylopo

Product & AI Question 15 · Answered by Ge

What is "Managed Marketing" — who actually does the work, and how hands-off can I be?

Ge

Co-Founder, President & CMO — owns every pricing and product decision at Ylopo

All Questions

Summary — what Ge covers in this video

Managed Marketing means Ylopo runs your ads — you just work the leads.

Ge explains that "Managed Marketing" means Ylopo's team creates, runs, and optimizes your paid advertising campaigns on your behalf. You don't need to know how Facebook Ad Manager works, what a lookalike audience is, or how to interpret cost-per-click data. Ylopo's team handles all of that. Your job is to work the leads that come in.

Ge is candid that "hands-off" means different things to different agents — some check in weekly, some monthly. The platform dashboard gives you visibility into everything, so you can be as involved as you want. But if you want to run lead gen without becoming an ad manager yourself, that's exactly what Managed Marketing enables.

Ylopo runs the campaigns

Ylopo's marketing team sets up and manages your paid ads on Facebook, Instagram, and Google. You don't need to touch the ad platforms.

Full visibility in your dashboard

You can see your ad spend, impressions, and lead volume in real time. Hands-off doesn't mean blind — you have access to everything.

You focus on closing, not campaigning

Managed Marketing exists so agents can do what they're good at — building relationships and closing deals — without becoming digital marketers.

Full Transcript

"When we say 'Managed Marketing,' we mean exactly what it sounds like: Ylopo's team manages your marketing for you. You don't become a Facebook ad expert. You don't learn to navigate Google's campaign interface. You don't hire an agency. Our marketing team handles all of it — campaign setup, audience targeting, creative strategy, optimization, budget allocation. That's the work we do."

"Here's specifically what that looks like. When you sign up, we set up your search portal — the branded property search experience that goes out to leads. We build your first ad campaigns based on your market, your target buyers and sellers, and your budget. We launch them. Then, on an ongoing basis, we're monitoring performance, adjusting targeting, refreshing creative, and optimizing spend. If something's not performing, we change it. If a new audience type is converting better in your market, we shift budget toward it. You don't have to ask us to do this — it's what managed means."

"I want to be honest about what 'hands-off' actually means in practice, because it's different for different agents. Some clients are very engaged — they log in weekly, look at their campaign metrics, ask questions about their cost-per-lead trends, and want to understand what's working. Other clients log in once a month to see how many leads came in and then get back to showing houses. Both are valid ways to use the platform. The dashboard is always there if you want to look, but you never have to act on what you see — we're already acting on it."

"What you do need to do is work the leads. Managed Marketing handles the front end — getting leads into your system. But once Raiya has warmed a lead and surfaces an alert that someone is ready to talk, that's your moment. The AI can't show houses. You still have to show up when it matters. Managed Marketing is designed to give you more time for that, not to replace the relationship work that actually closes deals."

"The agents who get the most from Managed Marketing are the ones who trusted the system to do its job and focused their energy on being great agents. Not great ad managers. Not great tech administrators. Great agents."

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Jom Jaojoco

April 6, 2026

Pricing

Why does Ylopo require a demo before quoting a price — what happens in that call, and what should I prepare? Ge, Co-Founder and President of Ylopo Ge

Jom Jaojoco

April 6, 2026

Pricing

What Happens on a Ylopo Demo Call? — You Asked, We Answered | Ylopo

Pricing Question 05 · Answered by Ge

Why does Ylopo require a demo before quoting a price — what happens in that call, and what should I prepare?

Ge

Co-Founder, President & CMO — owns every pricing and product decision at Ylopo

All Questions

Summary — what Ge covers in this video

The demo is a discovery call, not a sales pitch — and here's exactly what happens.

Ge explains that the demo requirement isn't a gate to create leverage — it's the only way to build an accurate quote. Because Ylopo pricing depends on lead type, team size, and market, the team genuinely can't give a number without knowing those three inputs. The call takes about 30 minutes. In the first half, the Ylopo advisor asks about your market, how many agents you're running, your current marketing budget, and which lead types interest you. In the second half, they walk through the platform and build your actual quote in the call.

Ge suggests preparing three things: your current monthly marketing spend, your team headcount, and a clear answer to how many leads per month your team can work.

30 minutes, not an hour

The demo call typically runs 30 minutes. You'll see the platform AND get a real quote in the same session.

Come with three answers

Know your current monthly marketing spend, how many agents need leads, and roughly how many leads per month your team can handle.

No high-pressure close

The Ylopo advisor needs your inputs to build a number. They're not trying to close you on the call — they're trying to figure out if it's a fit.

Full Transcript

"I want to be completely transparent about why we require a demo call before we give you a price. It's not a sales tactic. It's not us trying to get you on the phone so we can close you before you've had time to think. We literally cannot give you an accurate number without knowing three things about your business."

"Those three things are: your market, your team size, and which lead types you're interested in. Every single one of those inputs changes your price. The ad costs in Phoenix are different than the ad costs in Columbus. A team with five agents needs different lead volume than a solo agent. A client who wants Live Transfer leads is making a fundamentally different investment than one who wants Social leads. Without your inputs, any number we gave you would be a guess — and a guess that leads you to the wrong budget expectation doesn't serve either of us."

"Here's what the call actually looks like. The first 15 minutes are questions about you. Your market, your current marketing budget, how many agents you're running, what your close rate looks like, and what lead types you're most interested in. This isn't interrogation — it's the same conversation you'd have before signing up for any serious marketing program. We're trying to figure out if we're a fit and what the right setup looks like."

"The second 15 minutes, we flip it. We walk you through the platform — the search portal, the AI follow-up, the ad dashboard — so you can see what you're getting. And by the end of that walkthrough, we have enough information to build your actual quote in the call. You don't leave the demo wondering 'how much is this?' You leave with a number."

"My advice on how to prepare: know three numbers before you get on the call. One, what are you currently spending on marketing every month. Two, how many agents do you have who need leads. Three, roughly how many leads per month can your team realistically follow up with. Those answers shape everything. Agents who come in with those numbers get much more useful calls than agents who haven't thought about it. You don't need to have polished answers — ballpark is fine. But it makes a real difference to the quality of the conversation."

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Jom Jaojoco

April 6, 2026

Pricing

What's the difference in cost between Social leads, PPC leads, and Live Transfer leads — and why?

Jom Jaojoco

April 6, 2026

Pricing

Social vs PPC vs Live Transfer Lead Cost — You Asked, We Answered | Ylopo

Pricing Question 03 · Answered by Ge

What's the difference in cost between Social leads, PPC leads, and Live Transfer leads — and why?

Ge

Co-Founder, President & CMO — owns every pricing and product decision at Ylopo

All Questions

Summary — what Ge covers in this video

Three lead types, three price points — and each one reflects a different level of buyer intent.

Ge walks through why the three lead channels have different costs. Social (Facebook/Instagram) leads are the least expensive because they reach people at the browsing stage — they saw an ad and clicked, but they weren't actively searching. PPC/Google leads cost more because they capture people who typed a search query, meaning they're actively looking right now. Live Transfer leads are the most expensive because a live call center agent calls, qualifies, and connects the prospect to you in real time — you only pay when a live person picks up on the other end.

Ge emphasizes that cost correlates with intent: the higher the intent, the more the lead costs.

Social — low cost, high volume

Facebook and Instagram leads reach people browsing, not searching. Lowest intent but highest volume — best for teams that can nurture long-term.

PPC — mid cost, active intent

Google leads come from active searches. These people typed "homes for sale in [city]" — they're further down the funnel than social.

Live Transfer — highest cost, real-time connection

A call center agent calls, qualifies, and hands the prospect to you live. Highest cost, highest intent — you're paying for a warm handoff.

Full Transcript

"When people ask why our three lead types cost different amounts, the simplest answer is: you're paying for intent. The higher the buyer's intent when they enter your system, the more it costs to acquire them. That's true across every lead generation platform, not just Ylopo."

"Let me start with Social leads. These come from Facebook and Instagram. We run ads on those platforms, people see a property or a market insight, they click through to your search portal, they register to see more listings. These people were not searching for a home — they were scrolling their feed and something caught their eye. That's a browsing mindset. The cost to acquire them is lower because the ad inventory is broad and we're interrupting their attention, not capturing their intent. The flip side is that Social leads require more nurturing. They might be 6 to 18 months out from buying. But at lower cost and high volume, they build you a database that the AI can work over time."

"PPC leads — Google and other search platforms — cost more, and the reason is straightforward. Someone opened a browser and typed 'homes for sale in [your city].' That's active intent. They wanted information and they went looking for it. When you capture that person, you're capturing someone who is in market right now. The cost-per-click on those keywords is higher because other advertisers want that traffic too. So the lead cost reflects the underlying ad economics."

"Live Transfer leads are a fundamentally different product. This isn't just a contact record that gets added to your CRM. What happens is: our call center calls outbound leads, runs them through a qualifying script, confirms they're a real buyer or seller with real intent, and then connects them to you — live, on the phone — while they're engaged. You're not following up with someone who filled out a form three days ago. You're picking up a call where someone is already on the line. The cost reflects that. You're paying for the call center infrastructure, the qualification work, and the real-time connection."

"The way I frame it for agents is: these aren't three different price points for the same thing. They're three different products that serve different parts of your pipeline. Social builds your long-term database. PPC fills your active pipeline. Live Transfer puts warm conversations in your lap immediately. Most high-performing teams use a mix — and figuring out the right mix is exactly what the demo call is designed to help you think through."

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Jom Jaojoco

April 6, 2026

Who It's For

Is Ylopo right for a solo agent, or do I need to be running a team to get value from it?

Jom Jaojoco

April 6, 2026

Who It's For

Is Ylopo Right for a Solo Agent? — You Asked, We Answered | Ylopo

Who It's For Question 16 · Answered by Barry Jenkins

Is Ylopo right for a solo agent, or do I need to be running a team to get value from it?

Barry Jenkins

Realtor-in-Residence — runs one of the top Ylopo-powered teams in the country

All Questions

Summary — what Barry covers in this video

Solo agents can succeed with Ylopo — but the math works differently than for a team.

Barry gives a direct answer: Ylopo can work for solo agents, but the economics are different. A solo agent has limited bandwidth — if you can only work 20 leads at a time, generating 200 per month doesn't help you. The volume has to match your capacity to follow up. The upside for solo agents is that Ylopo's AI (Raiya) does the long-term follow-up work that a solo agent usually can't keep up with manually — so the database keeps working even when you're focused on active clients.

Barry's honest take: solo agents who succeed with Ylopo tend to be highly organized, consistent on follow-up, and treat lead nurturing as a discipline rather than a task they squeeze in.

Volume must match your capacity

A solo agent can't work 200 leads a month. Size your lead volume to what you can realistically follow up with — quality over quantity.

The AI helps level the playing field

Raiya handles the long-term follow-up that a solo agent typically drops. Your leads stay engaged even when you're deep in a transaction.

The math works differently than a team

Teams spread lead costs across multiple agents. As a solo agent, you're the only one converting — build your ROI expectations around your personal capacity.

Full Transcript

"I get this question a lot, and I want to give you a real answer rather than a marketing one. Yes, solo agents can use Ylopo. But the way it works for a solo agent is different than the way it works for a team. Understanding that difference is the key to knowing whether it's right for your situation."

"The primary difference is bandwidth. On my team, I have multiple agents who can each work a set of leads simultaneously. So when Ylopo generates 100 leads in a month, I have people to actually call, text, and follow up with them. As a solo agent, your capacity is your own time. If you're currently in three transactions and you get 80 leads in a month, a lot of those leads are going to get slow responses — or no response — and that hurts your conversion. More leads than you can handle isn't an asset. It's waste."

"That said, here's where Ylopo actually helps solo agents more than almost any other tool: the AI does the long-term follow-up that solo agents almost always drop. When you're deep in a closing and you haven't responded to your leads in two weeks, those leads aren't dead — Raiya is still texting them, still following up based on what they're doing on your search portal. The database keeps working even when you can't. That's a meaningful advantage for a solo agent."

"The solo agents I've seen succeed with Ylopo tend to have a few things in common. They're highly organized — they respond quickly when Raiya surfaces a hot lead. They're patient — they understand that their database is a long-term asset, not a short-term transaction factory. And they've sized their lead volume appropriately — they're not trying to generate 200 leads a month if they can only work 30. Starting conservatively and scaling up as you build your follow-up systems is the right approach."

"The ROI math is also different. On a team, the cost per agent per lead is lower because you're spreading the platform cost across multiple producers. As a solo agent, you're carrying the full cost yourself. That's not a dealbreaker — it just means you need to close fewer deals to justify the cost, and you need to be honest with yourself about your conversion rate. A demo call can help you run those numbers for your specific situation before you commit to anything."

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Jom Jaojoco

April 6, 2026

Product & AI

How does Ylopo's AI actually work — what does it say to my leads, and who controls the script?

Jom Jaojoco

April 6, 2026

Product & AI

How Does Ylopo's AI Actually Work? — You Asked, We Answered | Ylopo

Product & AI Question 11 · Answered by Ge

How does Ylopo's AI actually work — what does it say to my leads, and who controls the script?

Ge

Co-Founder, President & CMO — owns every pricing and product decision at Ylopo

All Questions

Summary — what Ge covers in this video

The AI watches what your leads do — and texts them about it.

Ge explains that Ylopo's AI (called Raiya) is behavioral, not scripted. It doesn't send generic blast messages — it monitors each lead's activity on your search portal and responds to what they do. If a lead views the same listing three times in one week, Raiya texts them about that specific property. If they search a new neighborhood, Raiya reaches out about homes there. The messaging is conversational and personalized per lead.

Agents can adjust the tone and frequency in their dashboard, but the default behavior is intentionally designed to feel human. Raiya hands off to the agent the moment the lead expresses real interest — it's not trying to set the appointment, just warm the lead until they're ready.

Behavioral, not scripted

Raiya watches each lead's activity on your search portal and sends messages triggered by what they actually do — not a preset drip sequence.

Personalized texts per lead

If someone views a listing three times, Raiya texts them about that listing. The message references real data from their search behavior.

AI works it until you're needed

Raiya follows up long-term so you don't have to. The moment a lead signals real intent, Raiya alerts you and steps back.

Full Transcript

"I want to clear up a misconception before I explain how the AI works: Raiya is not a drip campaign. It's not a preset sequence of messages that go out on days 1, 3, 7, 14. That's what most follow-up tools do. What Raiya does is fundamentally different."

"Raiya is a behavioral AI. It watches what each lead does on your search portal — which properties they view, how many times they view them, what neighborhoods they're searching, what price ranges they're filtering. And it uses that behavioral data to trigger personalized messages. If someone has viewed the same listing four times in two weeks, Raiya doesn't send them a generic 'checking in' text — it sends them a message about that specific listing. It might say something like 'I noticed you've been looking at 123 Oak Street — want to schedule a showing before it goes?' That's a message that could only exist because of that person's specific behavior. It doesn't look or feel like automation."

"Agents ask me who controls the messaging, and the honest answer is: Ylopo has designed the default behavior intentionally, and it works well for most agents without any changes. But you do have control. Inside your dashboard you can adjust the tone, the frequency, which types of events trigger messages, and what the AI says in different scenarios. Some agents go in and customize heavily. Most let it run as-is and focus on working the leads the AI surfaces."

"The other critical thing to understand is how and when Raiya hands off to you. It's not trying to set appointments. It doesn't try to close the deal. What it does is warm the lead and watch for signals of real intent — a reply that asks a specific question, a sudden spike in portal activity, a message that says 'I'm ready to look at homes.' When that happens, Raiya alerts you and steps back. Your job is to respond quickly when you get that alert. The AI can't close the deal. It can only warm the lead up and hand it to you at the right moment."

"The result is that your database stays active even when you're in the middle of a transaction and not manually following up. Leads that entered six months ago are still getting touched. Leads that went quiet are still being nurtured. And when one of them wakes up and signals they're ready, you'll know — because Raiya will tell you."

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Jom Jaojoco

April 6, 2026

ROI & Results

How long does it typically take to close a deal from a Ylopo lead?

Jom Jaojoco

April 6, 2026

ROI & Results

How Long Does It Take to Close a Ylopo Lead? — You Asked, We Answered

ROI & Results Question 07 · Answered by Barry Jenkins

How long does it typically take to close a deal from a Ylopo lead?

Barry Jenkins

Realtor-in-Residence — runs one of the top Ylopo-powered teams in the country

All Questions

Summary — what Barry covers in this video

It depends on the lead type — and the agents who win are the ones who play the long game.

Barry explains that time-to-close varies enormously by lead channel. PPC leads — people who typed a search into Google — can close in 30–90 days because they're further down the funnel when they enter the system. Social leads (Facebook/Instagram) typically run 6–18 months because they were browsing, not searching.

Barry is blunt: if you expect a social lead to close in 60 days, you'll be disappointed. But the agents who build big databases and trust the AI to follow up long-term are the ones who see their pipeline compound year over year. Some of his biggest closings have come from leads that first entered the system 18–24 months earlier.

PPC leads: 30–90 days typical

People who found you through a Google search were actively looking. They close significantly faster than social leads.

Social leads: 6–18 months typical

Facebook and Instagram leads are earlier in the buying journey. They need consistent follow-up over months — that's exactly what Raiya handles.

The 18-month deals are the best ones

Barry's biggest commissions have often come from leads that sat quiet for over a year. They were being nurtured the whole time — by the AI, not by him.

Full Transcript

"If you're expecting a straight answer here — like '45 days' — I'm going to disappoint you. Time-to-close depends almost entirely on which channel the lead came from. And understanding that difference is probably the most important thing you can know before you start with any internet lead platform."

"PPC leads — people who typed something into Google — are in a different mental state than Social leads. They were looking. They had a question, they typed it, and your search portal came up. When someone has that much active intent, they can close in 30 to 90 days. On my team, we've had PPC leads go from registration to contract in three weeks. That's not common, but it happens. The typical range is one to three months if you respond quickly and stay on them."

"Social leads are a completely different story. Facebook and Instagram leads are people who were scrolling and saw a house they liked. They weren't searching. They were browsing. That means they're at the top of the funnel — curious, maybe interested, but probably not ready to talk to an agent for another six to eighteen months. If you expect a Social lead to close in 60 days, you will burn yourself out chasing people who aren't there yet."

"Here's the thing that changed how I think about this: some of my biggest closings have come from leads that were in my system for 18 to 24 months before they transacted. They came in from a Facebook ad. Raiya was texting them. They were using the search portal. And then, one day, something shifted in their life — a job change, a baby, a divorce — and they were suddenly ready. And because we had been in their inbox consistently for two years, we were the first call they made."

"The agents who succeed with Ylopo understand that the timeline is the feature, not the bug. Yes, it takes longer with Social leads. But the AI does the follow-up. You're not manually texting 400 people every week. You're letting the system do that work, and you're stepping in when someone signals they're ready. If you can shift your mindset from 'how fast will this close' to 'how big will this database be in three years,' you will see the ROI math differently."

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Jom Jaojoco

April 6, 2026

Contracts & Data

If I cancel Ylopo, do I keep all my leads and data — or does it disappear?

Jom Jaojoco

April 6, 2026

Contracts & Data

Do You Keep Your Leads If You Cancel Ylopo? — You Asked, We Answered

Contracts & Data Question 25 · Answered by Ge

If I cancel Ylopo, do I keep all my leads and data — or does it disappear?

Ge

Co-Founder, President & CMO — owns every pricing and product decision at Ylopo

All Questions

Summary — what Ge covers in this video

Your leads are yours. They don't disappear when you cancel.

Ge is direct: when you cancel Ylopo, your leads go with you. The contacts in your database were generated under your brand, entered into your system, and belong to you — not to Ylopo. Before canceling, you can export your full database and import it into any CRM.

Ge emphasizes this point because it's a common fear: that walking away from a lead gen platform means losing years of accumulated contacts. With Ylopo, that's not the case. The database you built is an asset you own outright, and Ylopo has no claim on it after cancellation.

Your database is yours

Every lead in your Ylopo account is your property — not Ylopo's. Cancel and your contacts come with you, not to Ylopo's servers.

Export before you cancel

Before canceling, export your full lead list from the dashboard. The data is yours and you can import it into any CRM to keep working your pipeline.

No data hostage-taking

Ylopo doesn't impose data lock-in conditions. There are no restrictions on exporting your contacts, and nothing disappears when you leave.

Full Transcript

"This is one of my favorite questions to answer because the answer is so simple: your leads are yours. Full stop. When you cancel Ylopo, you do not lose your database. Your contacts don't get wiped, deleted, or retained by us. Everything you generated while on the platform is your property, and it leaves with you."

"Here's how that works in practice. Every lead that enters your Ylopo system lands in your database under your brand. Those contacts were generated by ads running under your name, driving people to a search portal that has your branding on it. The relationship those leads have is with your business, not with Ylopo. We are the infrastructure that generated the leads and the AI that followed up with them — but the contacts themselves were never ours to begin with."

"Before you cancel, we'd recommend doing a full export of your lead database through the platform dashboard. It's a straightforward download — you get a spreadsheet with your contact information, notes, activity history, and whatever your team has recorded. You take that file, import it into whichever CRM you're moving to, and your pipeline continues. Nothing disappears."

"I want to be direct about why we don't do data lock-in: it would be a terrible business practice and it would conflict with everything we believe about how to earn client loyalty. If someone stays with Ylopo because leaving would mean losing their database, that's not a relationship — that's a hostage situation. We'd rather earn your continued business by producing results. And if you leave, you leave with everything you built. That's the right way to do it."

"One thing worth knowing: even after you cancel, the leads you generated over your time with Ylopo keep producing closings — sometimes for years. Real estate leads have long cycles. A lead you generated 18 months ago on Ylopo might close six months after you've moved to a different platform, and that commission is still yours because that lead is still in your database. The database you build is a long-term asset, and it belongs to you."

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Jom Jaojoco

April 6, 2026

Who It's For

Does Ylopo work in my specific market — rural areas, mid-size metros, Canada, slower markets?

Jom Jaojoco

April 6, 2026

Who It's For

Does Ylopo Work in My Market? Rural, Mid-Size & Canada — You Asked, We Answered | Ylopo

Who It's For Question 18 · Answered by Ge

Does Ylopo work in my specific market — rural areas, mid-size metros, Canada, slower markets?

Ge

Co-Founder, President & CMO — owns every pricing and product decision at Ylopo

All Questions

Summary — what Ge covers in this video

Ylopo works across market sizes — but lead volume expectations need to match your geography.

Ge addresses the market question directly: Ylopo runs geographically targeted ads, not national audience campaigns. That means the platform adapts to wherever you operate — rural counties, mid-size cities, slower markets, and Canada are all supported. The tradeoff Ge is honest about is volume. A team in Phoenix will generate more leads per dollar than a team in a small rural market — not because the platform performs worse, but because there are simply fewer people searching for homes. Ge's framing: smaller markets often have lower ad costs, which improves cost-per-lead economics. The question is whether your market has enough transaction volume to justify the lead generation investment.

Geographic targeting, not national audiences

Ylopo runs ads targeted to your specific market area. Smaller markets are supported — the platform doesn't require a major metro to work.

Canada is supported

Canadian real estate teams can use Ylopo. Market setup and ad targeting work the same way — the platform is not US-only.

Volume scales with market size

Rural markets and smaller metros generate fewer leads per dollar than large cities — not a platform limitation, just market math. Set volume expectations accordingly.

Full Transcript

"I want to be direct about this because I think a lot of platforms dodge the market question. The honest answer is: Ylopo works across a wide range of markets — rural, mid-size, slower, and Canada included. But the platform working and the economics making sense are two different conversations, and I want to separate them for you."

"Here's how the platform actually functions: when we set up your campaigns, we're targeting your specific geographic area. We're not buying a national audience and hoping some of them are in your ZIP code. We're running ads to people who are actively searching for homes in the exact markets you serve. That means the platform adapts to wherever you operate. A rural county in Nebraska, a mid-size metro in the Southeast, a suburb of Toronto — all of these are valid Ylopo markets. We've worked in them."

"Now, the honest tradeoff. Volume is lower in smaller markets — and that's not a platform limitation, that's just market math. Phoenix has millions of people. A rural county might have thirty thousand. The pool of people searching for homes is proportionally smaller, so the number of leads you'll generate per dollar is lower. What often offsets this is that ad costs are also lower in rural markets — Google and Facebook cost less per click when there's less advertiser competition. So your cost-per-lead can actually be quite good, even if the raw lead count is modest."

"Canada is fully supported. The setup process, the targeting, the ad platforms — it all works the same way north of the border. If you're a Canadian team, you're not a special case that requires workarounds. We have Canadian clients and it's a standard part of what we do."

"The real question to ask yourself isn't 'does Ylopo work in my market' — it's 'is there enough transaction volume in my market to make the ROI math work?' If your market sees 200 home sales a year and you need to capture a meaningful slice of those, lead generation may not be the right lever at all, regardless of platform. If your market is active enough to support a lead gen strategy, Ylopo can work there. A demo call is the right place to run those numbers together and give you an honest answer for your specific situation."

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Jom Jaojoco

April 6, 2026

Pricing

Does spending more on ads get me more leads — or does it just mean bigger audiences and more volume?

Jom Jaojoco

April 6, 2026

Pricing

Does More Ad Spend = More Leads? — You Asked, We Answered | Ylopo

Pricing Question 02 · Answered by Ge

Does spending more on ads get me more leads — or does it just mean bigger audiences and more volume?

Ge

Co-Founder, President & CMO — owns every pricing and product decision at Ylopo

All Questions

Summary — what Ge covers in this video

More spend means more leads — and the algorithm gets smarter as it scales.

Ge explains that your ad budget directly controls your lead volume — a higher budget reaches larger audiences and generates more leads per month. But he pushes back on the idea that spend alone determines quality: the Ylopo system gets more data to optimize against at scale, which means efficiency often improves over time with a larger budget. The algorithm learns which audiences convert, and more impressions give it more signal.

However, he's clear that there's no magic threshold — you don't unlock better leads by crossing a spend level. You unlock better results by working the leads you get consistently.

Budget drives volume directly

Your monthly spend determines how many leads enter your pipeline. More budget = more audience reach = more leads per month.

Scale improves algorithm efficiency

The Ylopo AI learns which audiences convert. More data from a larger budget means better targeting accuracy over time.

Spend doesn't replace follow-up

A bigger budget doesn't compensate for poor lead follow-up. Volume only matters if your team is working the leads consistently.

Does more ad spend actually get you more leads?

Yes. More ad spend gets you more leads, and we want to be upfront about that.

A larger budget means more impressions, a wider audience, and more people clicking through to your search portal. That translates directly into more leads entering your pipeline each month.

The relationship is real. And we'd rather you hear it plainly from us than wade through vague marketing language to figure it out.

What we've also noticed, and this part is worth knowing before you scale, is that the Ylopo system gets smarter as your budget grows. More spend generates more data: more clicks, more behavioral signals, more information about who is genuinely engaging with properties versus just browsing.

Over time, that data helps the algorithm fine-tune your targeting. Teams that have run larger budgets with us for six months typically see a lower cost per engaged lead than they did in month one.

Efficiency compounds. But efficiency is only half of what teams tend to ask us about next.

Does a bigger budget mean higher-quality leads?

The other half is quality. And this is where the answer gets a little less comfortable.

Lead quality in the Ylopo system is tied to the channel you're running, not to how much you're spending within it. Social leads come from Social budgets. PPC leads come from PPC budgets.

Scaling spend within a channel gives you more leads of that type. It doesn't shift the intent profile of those leads.

Here's a quick breakdown of how channel and intent relate in our system:

Channel	Intent Level	What More Spend Gets You
Social	Lower intent, higher volume	Scales top-of-funnel lead generation and brand awareness
PPC	Higher intent, lower volume	Captures in-market buyers actively searching
Live Transfer	Highest intent, real-time	Delivers pre-qualified, phone-ready leads ready to convert

Does spending more guarantee better ROI?

It doesn't. And by the time most teams come to us with this question, they've already felt the gap between lead volume and actual closings.

Case in point: we've worked with teams running significant budgets who generated strong lead volume and still saw disappointing returns. The follow-up wasn't there. We've also seen smaller teams on modest budgets outperform them consistently, responding fast, using the Ylopo AI tools effectively, and staying disciplined.

Budget controls how many leads come in. What your team does with those leads controls your ROI.

The Ylopo platform is built to give your team every advantage on the follow-up side: AI nurturing, behavioral alerts, dynamic drip. But those tools work best when the human side of the equation is showing up, too.

Once that clicks, the next question almost always becomes: okay, so where do we actually start, and when does it make sense to grow?

So how should you think about scaling?

The answer we give every new client is the same: start at a budget your team can genuinely work leads from. Not the most ambitious number. The most honest one.

Then let the system collect data for 60 to 90 days before making big moves. What you'll have after that window is real information: your actual cost per engaged lead, your actual cost per closing.

Scaling from that foundation is how you build something durable. Scaling blind, just adding budget because it feels like momentum, rarely plays out the way teams hope.

We'd rather help you start at a number that fits your team's real capacity, prove out the model, and grow from a position of clarity. That conversation usually starts the same way: someone wanting to know if this will actually work for a team like theirs.

Work with Ylopo to build your lead machine the right way

That's exactly the conversation we're set up to have.

At Ylopo, we've built our platform specifically for real estate teams who want a smarter approach to digital lead generation, one that grows with them rather than just throwing volume at the problem.

Whether you're just getting started with paid advertising or looking to scale a system that's already producing results, we can walk you through the full picture. That is, how our Social, PPC, and Live Transfer channels work together, how the Ylopo AI follows up with leads on your behalf around the clock, and how to set a starting budget that matches your team's actual capacity to convert.

We work with teams at every stage, from solo agents running lean to large groups with high-volume pipelines, and the approach is always the same: right channel, right budget, right follow-up system.

We're not here to sell you the biggest package. We're here to help you find the right one, run it well, and scale it when the data behind you says it's time.

Full Transcript

"This is a question I love, because it cuts through a lot of vague marketing language. So let me give you a direct answer: yes, more ad spend gets you more leads. The relationship is real. More budget means more impressions, a larger audience, and more people clicking through to your search portal. That translates directly to more leads entering your pipeline each month."

"But I want to add a layer to that, because it's not quite as simple as 'spend more, get more.' What happens at scale is that the algorithm gets smarter. When you're running a larger budget, you're generating more data — more clicks, more behavior, more signals about who is actually engaging with properties and who is just browsing. The Ylopo system uses that data to optimize your targeting over time. So a team running a larger budget for six months will typically see better efficiency — lower cost per engaged lead — than they saw in month one."

"Now, there's a point I want to be very clear on: there is no magic spend threshold that unlocks better lead quality. I hear agents ask sometimes, 'If I double my budget, will I get higher-intent leads?' Not directly. The quality of your leads is tied to the channel — Social versus PPC versus Live Transfer — not to how much you're spending within a channel. A larger budget within Social still gives you Social leads. A larger budget within PPC gives you more PPC leads. You're scaling volume within the channel, and the channel determines the intent profile."

"The other thing I want agents to understand is that spend is only one part of the equation. I've seen teams with big budgets generate a lot of leads and get poor ROI, because they didn't have the follow-up discipline to work those leads. And I've seen smaller teams with modest budgets outperform them, because they responded quickly, they used the AI effectively, and they were consistent. Budget determines how many leads come in. What you do with them determines the ROI."

"My recommendation when we talk to new clients is always: start at a budget your team can comfortably work leads from, let the system collect data for 60 to 90 days, and then scale from a position of knowing what your cost per engaged lead and cost per closing actually looks like. Scaling blind doesn't serve anyone. Scaling with data behind you is how you build a real lead machine."

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Jom Jaojoco

April 6, 2026

ROI & Results

What's a typical cost-per-lead across the different channels — PPC, Social, Live Transfer?

Jom Jaojoco

April 6, 2026

ROI & Results

Cost Per Lead: PPC vs Social vs Live Transfer — You Asked, We Answered | Ylopo

ROI & Results Question 08 · Answered by Ge

What's a typical cost-per-lead across the different channels — PPC, Social, Live Transfer?

Ge

Co-Founder, President & CMO — owns every pricing and product decision at Ylopo

All Questions

Summary — what Ge covers in this video

Cost-per-lead is a starting point — not the whole story.

Ge shares context on cost-per-lead ranges but pushes back on using it as the primary metric. Social leads typically come in at the lowest cost per lead because the audience is broad and the intent is lower. PPC is higher per lead but represents active searchers. Live Transfer is the most expensive per lead — but it's comparing apples to oranges, because you're paying for a vetted, connected conversation, not just contact information.

Ge makes the point that cost-per-lead only makes sense alongside conversion rate and close rate. A $5 lead that never closes is more expensive than a $200 lead that closes in 60 days.

Social has lowest cost-per-lead

Facebook and Instagram leads carry the lowest cost per lead — but also require the most follow-up patience before they convert.

PPC costs more, converts faster

Google leads are pricier per lead but close faster. The higher upfront cost is often offset by a shorter sales cycle.

Live Transfer is cost-per-conversation

Live Transfer pricing reflects a fundamentally different product — you're paying for a pre-qualified person on the phone, not just a contact record.

Full Transcript

"Cost-per-lead is a useful metric, but it's one of the most misused numbers in real estate marketing. I want to give you context on what the numbers look like — and then explain why comparing them directly across channels is the wrong frame."

"Social leads — Facebook and Instagram — carry the lowest cost per lead. The audiences are broad, the intent is lower, and the ad cost structure allows us to generate high volume at lower cost per contact. But here's the catch: a Social lead at a low cost-per-lead who never calls you back and takes 18 months to close isn't actually cheap. The holding cost is just paid in time and follow-up effort rather than upfront dollars."

"PPC leads cost more per lead, because Google keyword costs in real estate are among the highest of any industry. People typing 'homes for sale in [city]' are valuable to a lot of advertisers, so the cost per click is higher. That means the cost per lead is higher. But these are people who were actively searching, which means they convert faster and your close rate is typically better. The higher per-lead cost is often offset by a shorter time-to-close and a higher conversion percentage."

"Live Transfer is a different product entirely, so comparing its cost-per-lead to Social or PPC is an apples-to-oranges comparison. With Live Transfer, our call center has already called the person, run them through a qualifying conversation, and confirmed they're a real buyer or seller with genuine intent. What you're paying for is a pre-qualified conversation that's already in progress — you pick up the phone and they're already on the line. That's not the same thing as a contact record in your CRM."

"The framework I use is this: cost-per-lead is meaningless without cost-per-closing. A $5 Social lead that never closes costs you more than a $200 PPC lead that closes in 45 days. A Live Transfer lead that closes in three weeks because you showed up to a live call has a very different cost-per-closing than any Social lead you could generate. Evaluate the full economics — cost, timeline, close rate — not just the CPL in isolation."

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Jom Jaojoco

April 3, 2026

Product & AI

Are my leads exclusive to me, or are they shared with other agents in my market?

Jom Jaojoco

April 3, 2026

Product & AI

Are Ylopo Leads Exclusive? — You Asked, We Answered | Ylopo

Product & AI Question 12 · Answered by Ge

Are my leads exclusive to me, or are they shared with other agents in my market?

Ge

Co-Founder, President & CMO — owns every pricing and product decision at Ylopo

All Questions

Summary — what Ge covers in this video

Your leads are yours. Full stop.

Ge addresses the lead-sharing concern directly: Ylopo does not sell the same lead to multiple agents in the same market. Every lead generated through your Ylopo account belongs to you — it is branded under your name, directed to your search portal, and entered into your CRM. Ylopo does not operate a marketplace where leads are auctioned to the highest bidder or split across multiple agents.

Ge also addresses data ownership: when you cancel, your leads and contact data come with you. Ylopo is not holding your database hostage.

No shared leads

Ylopo doesn't sell the same contact to multiple agents. Leads generated through your account are exclusively yours — your brand, your pipeline.

Branded under your name

Every lead lands on a search portal branded to you, not Ylopo. The relationship is with your business from day one.

Your data is yours to keep

When you cancel, you don't leave empty-handed. Your full lead database comes with you — no hostage-taking, no data locks.

Full Transcript

"This is a fair question, and I want to answer it clearly: your leads are yours and yours alone. Ylopo is not a lead marketplace. We are not in the business of generating leads and then selling them to three agents in the same zip code. Every lead that is generated through your Ylopo account comes to you and only you."

"Here's how it works in practice. We create paid ad campaigns on your behalf — on Facebook, Instagram, or Google. Those ads point to a search portal that is branded with your name, your logo, your market. When someone clicks an ad and registers on that portal, they become your lead. The relationship they're forming is with your brand, not with Ylopo. Ylopo's name doesn't appear on the search portal at all. To the lead, they've just found a great home search tool from an agent in their area."

"I also want to address the data ownership question, because this comes up a lot: if you cancel, your leads come with you. We are not holding your database hostage. The contacts, the engagement history, the property preferences — all of it is exportable and belongs to you. Some platforms in this space make it difficult or impossible to take your data when you leave. We don't operate that way. You built that database by investing in ads and follow-up. It's yours."

"The third thing I'd say is that the exclusivity extends beyond just the contact record. Because Raiya — our AI — is operating under your brand and following up on your behalf, the relationship that gets built over those 6 to 18 months is a relationship with you. When that lead is finally ready to buy or sell, they think of you. They've been hearing from you. Not from Ylopo, not from a competing agent in your market. You."

"So to answer the question directly: no sharing, no marketplace, no data lock-in. Your leads are yours from the moment they register, and they're yours to keep regardless of what you decide to do with your Ylopo subscription."

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BoomTown and CINC are CRM-first

Zillow Flex is a different cost model

The AI + portal combination is the differentiator

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ROI compounds over time

PPC closes faster, Social closes slower

Your database is your asset

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One platform replaces many

Bundled price beats the stack

One support relationship

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No annual lock-in

Standard notice required

Ad spend terms may differ

Get the full contract terms on a demo call

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Built for agents, not developers

Onboarding handles the tech setup

Depth is there if you want it

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First leads within 48–72 hours

First weeks are calibration, not performance

Set up follow-up before leads arrive

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Days 1–30: Setup and first leads

Days 31–60: Pipeline builds

Days 61–90: Database starts compounding

Ready to start your first 30 days?

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Not for agents who won't follow up

Not for agents who need quick wins

Not for pure referral agents

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Dedicated onboarding specialist

Ongoing account manager

Real people, not just chat bots

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Ylopo runs the campaigns

Full visibility in your dashboard

You focus on closing, not campaigning

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30 minutes, not an hour

Come with three answers

No high-pressure close

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Social — low cost, high volume

PPC — mid cost, active intent

Live Transfer — highest cost, real-time connection

Want to know which lead type fits your team?

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Volume must match your capacity

The AI helps level the playing field

The math works differently than a team

Want to see if Ylopo fits your situation?

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Behavioral, not scripted

Personalized texts per lead