The real estate marketing tech stack is getting complicated. Five years ago, you could get by with an IDX website and some Facebook ads. Now? The landscape's shifted so dramatically that choosing between platforms like Ylopo and Fello feels like comparing apples to... well, some entirely different fruit that also happens to sell houses.
The biggest difference between the two platforms is that Fello is exclusively focused on generating listings for you from what you ALREADY HAVE IN YOUR DATABASE. Ylopo on the other hand has a whole seller experience that also helps you identify and generate more listings but they’re also generating FRESH NEW OPPORTUNITIES for you through their Google & Facebook ads along with all their remarketing and nurture tools.
Fello is popular with big mega teams with huge databases especially when it’s a hot sellers market which it’s been the last few years (2022-2024) however if you’re a smaller business and as rates begin to lower and we move more into a neutral and/or buyers market you’ll find Ylopo has a lot more options for you and still covers the basics of what Fello does so the additional expense of Fello may not be justified.
| Feature | Ylopo | Fello |
|---|---|---|
| Seller Lead Generation | ||
| Buyer Lead Generation | ||
| AI-Powered Automation | ||
| IDX Website Integration | ||
| Social Media Advertising | ||
| Direct Mail Campaigns | ||
| CRM Integration | ||
| Lead Nurturing Sequences | ||
| Home Value Dashboards | ||
| Cash Offer Builder | ||
| QR Code Lead Capture | ||
| Address Enrichment | ||
| DNC Compliance Tools |
✓ = Core feature|✓* = Add-on feature
I've been with them for 8 months now. During the 8 months I've closed 5 deals directly attributed to Ylopo and have 5 more clients that I am actively working with.
I just started with them a few months ago. I've been pretty happy so far. We are on the lowest tier, spending about $800 a month for roughly 75 leads per month. It's interesting watching the chat bot work. We have pulled out a few active buyers we are working with.
48 hours after the initial launch we have had 250+ homeowners ask for a home evaluation and 36 people ask for an instant offer for their home. We have set 11 listing appointments from these leads and it's only been 2 days!
In just a month and a half, we've secured 5 listings thanks to Fello. Its integration with Follow Up Boss, along with the dedicated support and feedback from Fello, has helped us propel numerous listings.
Yes! Combining Ylopo and Fello creates powerful synergies that transform real estate marketing capabilities. The integration process opens up new opportunities by leveraging each platform's distinctive strengths, creating a comprehensive marketing ecosystem that excels in both digital and traditional spaces.
The complementary nature of these platforms delivers exceptional market coverage through their sophisticated data collection and analysis capabilities. Ylopo's AI excels at identifying digital behavior patterns, while Fello's innovative traditional tracking system captures vital physical market indicators. Together, they create a complete picture of market dynamics, revealing valuable insights through the combination of online and offline signals.
Integration brings together two powerful approaches to real estate marketing. Ylopo's sophisticated digital footprint analysis and behavioral pattern recognition amplifies Fello's mastery of tangible touchpoints and relationship building. This powerful combination creates opportunities to engage with clients across all channels, maximizing reach and effectiveness.
Whether you choose Ylopo's AI-powered ecosystem or Fello's innovative take on traditional marketing, success depends on matching the platform to your specific needs and capabilities. We've seen teams achieve remarkable results with both platforms when they've chosen the one that aligns with their business model and team capacity.
Book a demo with our team to discuss which platform best fits your unique situation. We'll help you evaluate your needs, consider your team's capabilities, and make an informed decision that drives your business forward.