Lofty does a bit of everything. Ylopo does one thing — fill and work your pipeline — better than anyone.
Lofty is an all-in-one: CRM, IDX website, and marketing wrapped into a single login, often offered free through brokerages like eXp and LPT. Ylopo takes the opposite bet. It isn't a CRM — most Ylopo clients pair it with Follow Up Boss — so it can stay laser-focused on being the best at lead generation, AI Text & Voice nurture, and dynamic retargeting. One tool tries to do it all. The other does the part that actually fills your calendar.
Both free · No obligation · Already on Lofty? You may not have to switch →
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All-in-one convenience, or best-in-class where it counts.
Both put technology in your hands. The difference is whether you want one login that does everything adequately, or the sharpest tools for the one job that actually grows your business.
Put everything under one login.
An all-in-one platform: native CRM, IDX website, drips, and marketing tools you operate yourself — and frequently bundled free through your brokerage.
- One system, one login, often no separate cost via your brokerage
- Native CRM with a genuinely well-liked, user-friendly interface
- You build the site, work the leads, and run the follow-up
A real convenience — but when a platform does everything, it's rarely the best at any one thing, and support is stretched across huge enterprise contracts.
Be the best at the part that grows the business.
Ylopo pairs with the CRM you already like — most clients run Follow Up Boss — and focuses everything on generating leads and nurturing them with AI, so your database is always full and always worked.
- Managed Google & Facebook lead generation, not DIY ad tools
- AI Voice & AI Text that actually work every lead for 90 days
- Dynamic retargeting that reactivates 25%+ of old leads
A generalist keeps you organized. A specialist keeps you closing.
Ylopo vs. Lofty — the honest version
Including the rows Lofty wins. If a single all-in-one login — often free through your brokerage — is your priority, Lofty is a solid choice. Everything below those rows is why agents add or switch to Ylopo.
| What to compare | Ylopo | Lofty |
|---|---|---|
| Native built-in CRM | Feeds the CRM you already runFollow Up Boss, Sierra & more | ✓Their core — a genuinely user-friendly all-in-one CRM |
| Often free through your brokerage | Priced to a target returnTypical client range: 3–5x+ ROAS | ✓Bundled free by eXp, LPT and others |
| Everything under one login | Focused toolset + your CRMBest-in-class marketing, not a suite | ✓CRM, IDX, drips, marketing in one place |
| Managed Google & Facebook lead generation | ✓Built and tuned for you — not DIY ad tools | —Self-serve ad tools you operate |
| AI Voice that actually calls your leads, 24/7 | ✓Millions of calls monthly, live transfers included | —Text-based auto-engagement |
| 90 days of persistent AI follow-up per lead | ✓48% response rate — 3x the industry average | Drips & automations you configure |
| Dynamic listing ads & remarketing at scale | ✓Reactivates 25%+ of old leads across FB/IG + Google | — |
| Branded IDX home-search website | ✓Conversion-built, continuously fed with listings | ✓Included in the all-in-one |
| Depth & pace of innovation | One focus, moving fastMarketing & AI is all we build | Spread across the whole suiteDoing it all means slower on any one thing |
| Training & success community | ✓Tens of thousands of members, client-led | Standard enterprise support |
| Who actually does the work | Ylopo's team + AIManaged marketing — you take the closing calls | You doTools are provided; execution is yours |
← Swipe to see both columns →
Based on publicly available product information as of July 2026. Offerings change — verify current details with each company. A Ylopo strategist will walk the full side-by-side live, feature by feature.
Already on Lofty? You may not have to choose.
Because Lofty is often free through your brokerage, the smartest setups keep it and add Ylopo where it matters. A common play: the office runs on free Lofty, and your dedicated leads team runs on Follow Up Boss + Ylopo — the stack built for generating and converting online leads.
If Lofty comes free with your brokerage, there's no reason to give it up. Keep it running for the office and point your growth engine at Ylopo.
Set your online-lead team up on Follow Up Boss + Ylopo — the tools built for that job — and give them the best tech stack in the business.
The strongest stack is a recruiting and retention advantage. Agents want to join a team that gives them tools that actually generate and convert.
Fit depends on your setup — a strategist will confirm what connects, what overlaps, and whether adding Ylopo or switching makes more sense for you.
The reasons agents stay on Lofty — with the missing context
Lofty is a capable all-in-one. Here are the common reasons agents give for sticking with it, and what changes the conclusion.
Free is a great reason to keep it — not a reason to expect it to grow your business. A bundled all-in-one covers the basics for the whole office. It doesn't make the 7+ calls per lead it takes to connect, and it isn't generating fresh demand. That's the gap Ylopo fills, and you can keep the free tool running underneath it.
Simpler to log into isn't the same as better at closing. The convenience is real, but "does everything" almost always means "best at nothing." Ylopo's whole company is pointed at two things — generating leads and nurturing them with AI — which is why it moves faster and goes deeper on exactly the part of your business that produces revenue.
Agreed — and if you love the CRM, keep it. Ylopo isn't trying to replace your CRM; it's deliberately not one. Most clients run Follow Up Boss, but Ylopo also integrates with Sierra and others. The question isn't "which CRM," it's "what's filling and working the database inside it."
Then don't switch — add. The most common setup isn't rip-and-replace; it's keeping the tool you know and layering Ylopo's acquisition and AI nurture on top for the leads that need it. No migration, no retraining the whole office.
Named agents, real dollars
Real numbers from real agents — names, teams, and dollar figures attached — alongside a few of the unfiltered reviews agents leave about Ylopo.
"In 5 years with Ylopo, our database grew from 3,400 to 12,000 leads and our ROI came out to $214,714."
"In just two weeks, AI² made 130,000 calls to our 36,000-person pond and 9,500 people answered the phone."
"Ylopo is great. The leads don't suck — your follow-up process does. I closed three Ylopo deals already this year with four in the pipeline."
"From the branded website to the retargeting, the DYVA video ads, and PPC leads — it's just a great package. Our large team has been a user for 18 months and they're gold to us."
"I went all-in on Ylopo in Q4 2024 with no database at all — and closed a $3.4 million deal within my first month."
"Their major value is in the retargeting they do for you. In 8 months I've closed 5 deals directly attributed to Ylopo, with 5 more clients I'm actively working with."
Who should actually choose which
We'd rather you pick right than pick us. Here's the straight version.
Lofty alone makes sense if…
- Your brokerage gives it to you free and that's your hard constraint
- You want a single login for CRM, IDX, and marketing
- You (or an ISA you already pay) have the hours to work every lead yourself
- A capable generalist matters more than being best-in-class anywhere
Ylopo makes sense if…
- You want the best marketing and AI nurture, not an all-in-one average
- You'd rather keep the CRM you like — including running it alongside Lofty
- You want AI to make the follow-up calls and texts nobody has time for
- You're building a leads team and want the strongest tech stack to recruit with
See the side-by-side live — or see your number first
Free 1-on-1 strategy session
30 minutes with a Ylopo strategist — no cost, no obligation.
- A live, feature-by-feature side-by-side vs. Lofty
- Whether adding Ylopo to your Lofty setup beats switching
- Hear AI Voice work a real lead, then get real pricing for your market
Your projected ROI — in 30 seconds
Answer 4 quick questions, no call needed.
- See your projected return on ad spend instantly
- Includes the hidden ROI sitting in your current database
- Get the month-by-month math behind your number
What agents comparing Lofty ask us
Can I keep Lofty and add Ylopo?
Lofty is free through my brokerage. Why would I pay for Ylopo?
Isn't an all-in-one platform simpler than adding another tool?
Does Ylopo replace my CRM?
I'm a smaller team. Is Ylopo overkill?
An all-in-one keeps you organized. Ylopo keeps you closing.
Free strategy session, a live side-by-side vs. Lofty, and an honest answer on whether to add Ylopo or switch — no obligation.