Comparison of Lofty and Ylopo
Features, Pricing, and Reviews
The major difference between Lofty and Ylopo is that Lofty is a CRM that also handles digital marketing — everything wrapped into a single platform, what's typically considered an all-in-one. Ylopo takes the opposite approach: a marketing-only engine that plugs into the CRM you already use.
Verified reviews on Reddit, G2 & more
How are they different?
One platform tries to do everything under a single login. The other focuses on being the best in the world at one thing — and pairs with a partner CRM to fill the rest of the stack.
CRM + marketing, all-in-one
Lofty is a CRM that also handles digital marketing, all wrapped into one platform — what's typically called an all-in-one. Every feature lives under a single login.
Lofty is offered for free by several brokerages such as eXp and LPT, which makes the cost of entry essentially zero for many agents and teams.
You're never going to be the best at anything when you're trying to do it all. Innovation tends to be slower, and support generally isn't as strong when a vendor is stretched across massive enterprise clients.
Marketing-focused. Not a CRM.
Ylopo is not a CRM. The majority of Ylopo users have Follow Up Boss as their CRM, which allows Ylopo to stay laser-focused on being the best digital marketing solution — IDX websites, lead nurture (AI Text and Voice), lead generation (Google and Facebook), plus a great deal of training and support.
- ✓Best-in-class lead gen — Google PPC, Facebook, Instagram, retargeting
- ✓AI Text + AI Voice nurture purpose-built for real estate
- ✓Pairs with Follow Up Boss for a sharper CRM than any all-in-one
- ✓Deeper innovation cadence — one focus drives faster product velocity
Follow Up Boss and Ylopo have taken a different approach. One is focused on being the best CRM for agents and teams; the other is focused on providing the best marketing solutions — so your database is always filled with opportunities, and you have the best technology available to nurture and convert those opportunities at scale.
Want to see what this stack looks like for your team?
See Your Custom StrategyFeature Comparison Checklist
Every capability that matters, mapped against both platforms — strengths, gaps, and honest tradeoffs.
Customer Reviews
Honest reviews from agents and teams running each platform — sourced from Reddit, G2 and verified user feedback.
"Ylopo is great. The leads are fine — what usually breaks down is the follow-up process on the agent side. Source: three Ylopo deals already closed this year, with 4 more in the pipeline."
"Honestly nothing negative to say. Between the branded website, retargeting, DyVA video ads, PPC leads, and everything else — it's a complete package. Our large team has been a customer for 18 months and they're gold to us."
"Eight months in. Like a lot of people say, the real magic is in the retargeting they do for you. Over those 8 months I've closed 5 deals directly attributable to Ylopo, with 5 more clients I'm actively working with."
"The whole Lofty platform is thoughtfully designed and genuinely user-friendly. Every feature works together seamlessly, and it lets me run my business in the most efficient way."
"The UI is amazing. After using a string of clunky CRMs, this one was easy to pick up and I was making contact with clients right away. Lead follow-up has been much better and much easier since."
"Used FUB, kvCORE, and now Lofty — and I genuinely like Lofty. The website is easy to customize with a strong template library. The task system is solid. The AI features are pretty cool."
Can I Run Both?
You can! A common example: the majority of your office runs on Lofty (since it's provided free by your brokerage), and you set up a leads team that mainly focuses on generating and converting online leads on Follow Up Boss and Ylopo — which is more in their wheelhouse. Your team gets the best tech stack possible, which helps with recruiting and overall growth and success.
- ✓All-in-one CRM for the broader office
- ✓Free via brokerage (eXp, LPT)
- ✓Task management & workflows
- ✓Email template library
- ✓One-vendor simplicity
- ✓Recruiting magnet for top agents
- ✓Office-wide coverage + elite leads team
- ✓Lead nurture across both stacks
- ✓Faster overall growth velocity
- ✓Flexible workflows per role
- ✓Specialized Google + Facebook lead gen
- ✓AI Text + AI Voice nurture
- ✓Retargeting + remarketing engine
- ✓DyVA dynamic video ads
- ✓Best-in-class CRM via FUB
Finding the Right Fit
for Your Business
Whether the right answer is Lofty's all-in-one convenience, the focused Ylopo + Follow Up Boss stack, or a hybrid where both run in parallel — success comes down to matching the toolset to your team model. We've watched teams produce strong results across all three configurations when the fit is right.
Audit where time is going
Are agents losing hours to admin and follow-up? Or are leads themselves the bottleneck? The right answer depends on which problem is bigger today.
Match the tools to the team
A small office with one workflow looks very different from a brokerage running a dedicated leads-team model. We'll help you map your structure to the stack that fits.
Book a quick call and we'll help you choose the path that actually moves the needle.
No hard sell. We'll evaluate your team structure, weigh tradeoffs honestly, and help you make an informed decision.
Make the informed decision
that drives your business forward.
Book a demo and we'll walk through which configuration fits your team — whether that's Lofty alone, Ylopo + Follow Up Boss, or both running side by side.