How does Ylopo pricing work — and why do you need a demo to get a real number?
Ylopo doesn't have a single price — and there's a real reason for that.
Ge explains that Ylopo pricing is determined by three variables: the type of leads you want (Social, PPC, or Live Transfer), the size of your team (more agents means more leads needed), and your specific market (ad costs vary significantly by geography). Because all three inputs are different for every client, there's no public rate card — giving one would be misleading.
The demo call isn't a sales pitch in disguise. It's the only way to gather those three variables and run your actual numbers. Ge says most clients get a full quote within a single 30-minute call — and the most common reaction afterward is that one or two closed deals covers the entire annual cost.
Lead type is the biggest driver
Social leads cost the least. PPC is mid-range. Live Transfer — where our call center vets and connects the prospect live — is the highest cost and highest intent.
Team size scales the volume
A solo agent and a 15-agent team need very different lead volumes. Your quote is built around how many agents you need to keep busy.
Market sets the ad cost floor
Google cost-per-click in Miami is not the same as in a mid-size metro. Your market determines what the underlying ad spend actually costs.
Ready to get your actual number?
30 minutes on a demo call and you'll have a real quote built for your market, team size, and lead goals.
"The pricing question is the number one thing I get asked, and I completely understand why. If you're evaluating a tool for your business, you want to know what it costs. So let me be straight with you about why we don't have a public price — and it's not because we're hiding anything."
"Ylopo pricing has three variables. The first is lead type. We have Social leads — people who saw an ad on Facebook or Instagram and clicked. We have PPC leads — people who typed something into Google and found you. And we have Live Transfer leads, which means our call center has already spoken with the person, verified they're a real buyer or seller, and is putting them on the phone with you in real time. Those three lead types have very different costs, because they represent very different levels of intent and different ad platform economics."
"The second variable is how many agents you have. If you're running a team of 15 agents, you need a lot more leads than a solo agent. The ad spend scales with your capacity to work leads. We want to make sure you're generating enough volume to keep your team busy — but not so much that leads go cold because you don't have the bandwidth."
"The third variable is your specific market. The cost to buy a Google click in Miami Beach is not the same as the cost in Tulsa, Oklahoma. Real estate markets have wildly different advertising costs depending on competition, population, and inventory levels. We have to know your market before we can quote you anything honest."
"So when you come to a demo, here's what actually happens: we ask you three things — what lead types are you interested in, how many agents are you feeding, and where are you operating. From those three answers, we can build your actual number in that same conversation. We are not holding the price back to create leverage in a negotiation. We genuinely cannot calculate it without your inputs."
"What I'll tell you is this: the most common thing we hear from agents after they've been with us for six months is that one or two closed deals has covered their entire annual cost. That's the ROI math most people are working with. And that's why we think once you see your real number, the conversation usually becomes about how to get started — not whether to start."
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