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Summit Takeaways

By Livia Monteforte

Questions (Email Draft):

Hi %contact_first_name%,

Thanks so much for chatting a moment ago.  Per our convo, attached please find the list of top questions I've been asked that I was impressed by:

  • Have you 'scrubbed' your database of ACTIVE Buyers against my home?  How many buyers do you have looking a home with my # bedrooms, bathrooms, sq ft?

  • What is your anticipated reach/impressions/views with your Digital Marketing Strategy?

  • What are the Feeder Markets you will be advertising in?

  • What is the Marketing Message you are leading with?

  • Who is your preferred marketing firm to proactively advertise my property online?  And why?

  • What is the buyer profile your marketing department believes will be most likely to act on my home?  And what is the tone of your marketing message?  How will it appeal to them?

  • What are the expected buyer demographics?

  • Does your marketing campaign allow you to trail/follow prospective buyers activity around the internet and provide trackable data?

  • How do you use predictive analytics to put my home in front of buyers?

  • How soon after listing will you directly reach out to 'likely to buy' buyers?  Do you already have a contact list?  And will you have feedback provided?

  • What Open House technology do you use to verify who comes through my home and how are you able to track them after?  Can you see what other homes they are looking at?  Can you obtain immediate feedback?

  • How does your marketing strategy impact our ability to negotiate?  Do you have visibility on how many times and how often they look at my house?  Other homes they are looking at online?  

  • How often can you send me updated reports on our digital campaign performance?

  • How long have you been in the business and how many units have you sold this past year?

  • Do you know how your company ranks market wise (%) in relation to the other companies?

  • What does your photography package include?  Floorplan?  Aerials?  Video?  3D Tour?

  • What is the total commission charged and what is the advertised co-broke fee?  How does that compare to other comparable listings?

  • Are you confident you can get my home sold?  Why?

I look forward to being a part of your real estate journey and hope you do decide to interview me in person. I’m available anytime to answer your questions.  In an effort to assist you in choosing an agent, I want to include a link here to some information about me and my team, the Freitas Monteforte Group at COMPASS.

Cheers,

%agent_first_name%