“The real estate industry is more competitive than ever before. With disruptors entering the marketplace and technology rapidly evolving, real estate professionals need to stay sharp if they want to thrive. This is where working with an expert like Tom Ferry can provide tremendous value.”
Tom Ferry is the CEO and founder of Ferry International, a real estate coaching and training company.
He works with brokers and agents at all stages of their careers, from newbies just getting started to top producers looking to break through to the next level.
Over his 30+ year career, Tom Ferry has established himself as one of the top real estate coaches, speakers, and authors in the world.
He has helped thousands of agents, teams, and brokers boost their sales and marketing to reach new heights of success.
His cutting-edge strategies, scripts, and training programs equip real estate professionals with the skills needed to excel even in challenging markets.
Tom Ferry is the CEO and founder of Ferry International, a real estate coaching and training company.
He works with brokers and agents at all stages of their careers, from newbies just getting started to top producers looking to break through to the next level.
Tom Ferry offers a variety of training programs to real estate professionals looking for an edge.
This includes everything from his LIVE Master Class events to the exclusive Tom Ferry Coaching program.
He also speaks at numerous real estate conferences and associations across North America throughout the year.
Over the past three decades, Tom Ferry has become one of the most trusted and influential people in the real estate industry. There are many good reasons agents and brokers from all over turn to Ferry for his coaching and insights:
As mentioned earlier, Tom Ferry has an extraordinary track record of successstories. Many of the top-selling real estate professionals and teams today credit Ferry and his training for helping propel their businesses to new heights.
For example, the Mike Ferry Organization (MFO) team led by Tom Ferry has sold over 1 million homes and $300 billion in real estate sales. Individual agents and teams across North America have grown their sales into the hundreds of millions thanks to Ferry's training.
These types of results speak volumes about Ferry's ability to help agents succeed. When an industry icon like Tom Ferry offers advice, agents listen.
Tom Ferry was one of the early pioneers of real estate coaching starting in the 1980s alongside his father, Mike Ferry. At the time, real estate coaching was a new concept. Most agents learned via trial-and-error or from brokers.
Ferry and his father recognized the positive impact that expert coaching could provide real estate agents. They became evangelists for the real estate coaching profession.
As coaching gained popularity in the 1990s and 2000s, Tom Ferry quickly established himself as a leader in the space. His monumental success over the past 30+ years is a testament to his vision.
Another reason Ferry is a trusted resource is the variety of formats he provides his training in. Real estate professionals can learn from Ferry through:
LIVE Events - Ferry speaks at numerous real estate conferences. He also hosts his own LIVE Master Class events.
The Tom Ferry Show Podcast - Weekly motivation and interviews with top industry professionals.
Blog Articles and Videos - Ferry provides free tips, strategies, and motivation.
Social Media - Ferry shares short daily insights via Instagram, Facebook, LinkedIn, Twitter, and more.
The Tom Ferry Coaching Program - One-on-one and group coaching calls. Customized action plans.
This multiline approach allows agents to learn in the format they prefer and on their own schedule. Consuming Ferry's insights across platforms helps the training stick better.
As technology has played an increasingly important role in real estate, Tom Ferry has been quick to adopt new solutions to help his coaching clients succeed.
For example, back in the early 2000s when online lead gen was still new in real estate, Ferry was already teaching agents how to capture and convert internet leads. He understood the impact sites like Realtor.com would have.
Today, he continues to provide leading-edge tech guidance to real estate professionals. This helps them stay ahead of the curve and use technology to their advantage rather than be disrupted by it.
In summary, Tom Ferry has earned immense trust and respect across the real estate industry. For agents and brokers who want to take their business to the next level, few people offer the track record, expertise, and value that Ferry does. He's a wise investment for any serious real estate pro.
Tom Ferry is one of the most sought after real estate coaches for good reason - he equips agents with the mindset, skills, and systems to excel at sales and marketing.
His training programs, from the LIVE events to the exclusive coaching, provide unprecedented access to Tom's decades of expertise.
But what makes Tom Ferry truly unique is that he doesn't do the work for you - he teaches you how to do it yourself.He provides the playbook and game plan, but you have to put it into action.
For driven agents not looking for a shortcut, this is the perfect coaching style.
Tom instills the habits and best practices required in today's competitive landscape.
His training ensures you have the tools and knowledge needed to implement cutting-edge lead generation and sales techniques that get results.
While some coaches make lofty promises to instantly grow your business, Tom takes a wiser approach.
He understands real, lasting success comes from developing your talents over time.
Tom's coaching accelerates your growth trajectory through proven frameworks, scripts, and strategies.
But transforming yourself into a top producer still requires rolling up your sleeves and doing the work.
For real estate professionals invested in continual improvement, Tom Ferry is the coach that will take you to the next level.
His training ensures you have the skills to thrive, while leaving the actual implementation firmly in your hands.
Our collaboration has led to invaluable training materials like the two videos below.
These videos contain some of the best real estate sales and marketing advice available today.The first video is an insider masterclass from Tom Ferry himself on succeeding in the modern real estate landscape.
He shares hard-earned lessons from his 30+ years of experience coaching over 300,000 top agents.
The second video features the Tom Ferry Team’s very own Jason Pantana, along with Ylopo's founders, Ge and Howard, who demonstrate how our AI-powered platform can help agents operationalize Ferry's teachings through automation.
Together, these two exclusive videos packed with expert insights can give any real estate business an instant edge.
A webinar-style discussion between Tom Ferry and the Ylopo leadership team. Tom shares his views on everything from the current market conditions to growing and scaling your real estate business in today's environment.
Leverage personal outreach at scale to nurture your database (texts, videos, calls, etc).
Balance brand building with lead generation activities.
Know your customers and tailor messaging based on lead source.
Implement systems to identify and prioritize high-intent leads.
Prepare financially and mentally for inevitable market shifts.
In this first video, Tom shares some of his hard-earned database marketing wisdom that all agents should tap into:
A conversation between Ylopo's founders and coach, speaker, and trainer Jason Pantana from Tom Ferry International where they demonstrate how Ylopo’s unique technology can empower agents to implement cutting-edge digital marketing strategies.
Use dynamic targeting and retargeting across platforms like Facebook and Google to engage buyers/sellers.
Nurture leads on autopilot with AI chatbots to provide a high-touch experience.
Focus on building a large lead database over time to generate more commissions.
Create targeted, timely marketing campaigns leveraging client data and behaviors.
Deliver value to leads through things like feature-rich home search tools.
Take advantage of low-cost digital advertising options and use dynamic creative.
Automate lead engagement while still providing a personalized experience.
Ongoing nurturing is the key to success. Don't just call people when you need deals. Use text, email, phone, and even video tools to stay top of mind. Build rapport before people are ready to transact.
Don't get too big to deliver personal touches. Tom gives out his cell number widely and records individual video messages. Technology lets small teams mimic large team nurturing.
Not all leads equal. Target outreach based on lead context. Example - a Zillow lead needs different follow-up than a FB ad click. Personalize for each channel.
Canned scripts weaken connections. Ask them questions like "How has COVID impacted your feelings on home?" Get them talking about personal experiences and emotions.
It's not all lead gen. Consistently market yourself as a community expert too through content, events, and networking. Avoid looking salesy.
As you grow, delegate to specialists - ISAs for lead nurturing, content teams, ops managers, etc. Don't try doing everything at scale.
Tom Ferry's timeless real estate insights extend far beyond just these examples. But implementing even portions of his database marketing methodology at your real estate business can drive tremendous growth.
The key is consistency across your entire database, not just when deals are on the table. By truly nurturing people over months and years, you build trust and become their obvious choice when ready to transact.
Implementing the marketing fundamentals might seem daunting if done manually. That's where Ylopo's real estate technology comes in handy!
In the presentation, Ge and Howard demonstrated how our AI-powered tools help agents operationalize many of Tom Ferry's teachings in an automated, scalable way.
Here are some of the key solutions they offer to amplify your marketing:
Ylopo's platform lets you create highly targeted and personalized ads across Facebook, Instagram, Google, and more. Dynamic creative with home photos and listing details tailored to each user improves performance.
Ylopo's chatbot "Raiya" engages leads via text 24/7 to qualify them and book appointments without agent involvement. It feels like a high-touch experience to leads.
Provide a white-label, branded home search on your site using MLS data. Features like saved searches keep buyers returning. Seller tools like Home DNA build trust.
Leverage automated email, text, and chat sequences to nurture your database. Identify high-intent buyers/sellers from activity to prioritize.
Ylopo seamlessly integrates with the other tools you rely on - CRMs, email systems, etc. No need to replace your tech stack.
With Ylopo's DyVA tool, agents can turn MLS listings into customized video ads in 2 minutes flat. High engagement for low effort.
With solutions like these tailored to real estate, Ylopo streamlines implementing the strategies Tom Ferry outlined. The technology handles the heavy lifting while you focus on dollar-productive activities.
Rather than huge teams, simple AI-powered automation delivers many of the same results. For savvy agents, it provides an instant leg up on the competition.
Tom Ferry's decades of real estate expertise and Ylopo's innovative marketing technology, these videos deliver a masterclass in growing your business today.
Regardless of whether you're an indie agent or large brokerage, these exclusive training videos from Tom Ferry and Ylopo provides tips and strategies to compete in today's landscape.
But what would these lessons even look like in practice? Here are three steps you could take today to start implementing their recommendations right away:Top priority - relentlessly grow and nurture your database over time. As Tom Ferry says, this is your forever income stream. Use digital ads, organic content, events, referrals, etc to capture new leads inexpensively.
Easy win: install Ylopo's opt-in tool on your website for instant lead capture 24/7.
Don't let leads go cold. Use automation to keep nurturing them until ready to transact.
Quick win: deploy Ylopo's Raya AI to engage new leads via text/email. Scale across your database.
Video ads convert high but are a pain to produce manually.
Hack: use Ylopo's DIVA ad builder to quickly turn listings into video ads for Facebook/Instagram. Target engaged buyers.
These three quick wins implement Tom Ferry's teachings in your business today. With the heavy lifting automated by Ylopo's technology, it's very doable for solo agents and small teams.
Additional strategies to consider:
The more you can systematize top-of-funnel activities, the more you free yourself to focus on building client relationships. Automation augments your abilities rather than replaces them.
Let technology handle the repetitive tasks so you can focus on the human element that builds true loyalty.