In the high-stakes real estate sales and marketing arena, your promotion plan often decides if you'll thrive or dive.
In the high-stakes real estate sales and marketing arena, your promotion plan often decides if you'll thrive or dive.
As competition gets tougher, agents must always be innovating their ads across online and offline channels. You want to grab mindshare and drive conversions.
This guide gives you 9 of the hottest realtor marketing ideas taking off in 2024 that'll rev up your revenue growth.
Discover proven tactics to beat rival agents, from powerful social media ads showcasing your value to striking video tours and optimized website listing pages.
We'll also dive into the benefits of local know-how, personalized branding, and smart audience targeting that generate more qualified leads and closed deals.
With this full playbook, you've got the tools to grow your realty business for years to come.
Top Takeaway:
To make impactful realtor ads, highlight your expertise and one-of-a-kind selling points. Use high-quality visuals and engage potential clients on social media. Personalized content and client reviews can also boost your ads' effectiveness.
Meet rAIya:
The pioneering 24/7 AI real estate assistant that actively converts leads 365 days a year.
Chapter 1: Eye-Catching Designs Make An Impression
Visual appeal is vital in any successful real estate ad campaign.
You want bright images, balanced layouts, and polished branding that turn heads.
Here are some imaginative ways to make your ads pop:
1. Great photography is a must.
Use wide-angle shots to show room sizes. Add detail images of special features like granite counters or cozy fireplaces.
Splurge on a pro photographer if needed to get magazine-worthy results.
2. Add videos to bring properties to life.
Give virtual tours of living areas and yards so viewers feel immersed. Videos tend to boost engagement since they feel more dynamic and info-rich.
Include people in your ads when fitting to boost relatability.
For example, family photos could attract buyers with kids.
While empty nesters may picture themselves lounging on the patio.
Show potential rather than vacancy.
3. Use killer infographics that creatively display stats.
Like square footage, features, and year built. Infographics engage more than blocks of text.
Try icons, charts, or stylized lists that grab the eye.
Play with shapes, lines, contrast for striking compositions.
Use the rule of thirds for balance.
Try bold colors that pop next to neutral tones.
This artistic flair makes ads stand out from predictable templates.
4. Optimize branding so your personal style shines in all materials.
Whether sleek and modern or quaint country, let your ads reflect that look via fonts, color schemes, borders etc.
Build recognition.
Creative images and videos make listings memorable, while refined branding builds marketability for you as the lead agent.Use these design tips to make unforgettable first impressions.
Chapter 2: Strategic Targeting Attracts Motivated Leads
The most brilliant real estate ads mean nothing if no engaged buyers see them.
2024 calls for strategic targeting through segmented outreach across multiple platforms.
Here's how to reach your best potential clients:
1. Target key groups like young families and professionals moving to the area.
Tailor messaging to what matters most to them - schools, commutes, neighborhood perks.
Local statistics boost relevance.
2. Focus ads on high-value farm areas mapped out in your plan.
Zero in on the most promising ZIP codes and neighborhoods.
Geographic precision promotes views.
3. Identify past clients, referrals, even your social circles.
Retarget these known contacts across platforms before expanding to cold audiences.
Warm leads convert better.
Neighbors make great first buyers to create word of mouth buzz.
4. Use lead magnets like market reports or school ratings sheets.
They motivate form fills for custom audience building.
Then tailor ads to these hot leads already interested.
The takeaway?
Today's real estate advertising works smarter through audience segments, cross-channel promos and tighter geographic coordination.Meet buyers where they're already active locally online and off.
Then capture contacts for further nurture when ideal listings align with their needs.
Through selectivity, each ad and dollar will reach genuinely interested parties ready to act.
Are you tapping location-based targeting and outreach to its full potential this year?
MaverickRE:
The data-driven real estate platform that skyrockets your business through predictability, efficiency and control.
Chapter 3: Monitoring Performance for Continual Optimization
Like any campaign, real estate ads need active management to maximize ROI.
Set performance goals, check analytics often, and tweak underperforming parts:
A/B test ad versions with different images, captions, or video styles. Discover what content best compels contacts. Let data guide creative picks meant to pop.
Closely track traffic sources and engagement rates across platforms. Double down on channels with the most promising metrics, while pruning any laggards draining time for little payoff.
Dig into audience demographics to find your ads' sweet spot. Which age brackets, income segments and family profiles engage most? Craft messaging to match their top priorities, from schools to commutes.
Schedule periodic reviews examining metrics month over month and quarter over quarter. Set clear goals for advertising KPIs that signal success. Like cost per lead generated or contacts driven to your site.
Refine efforts until real data validates your creative ideas. Let the numbers decide optimal ad platforms, compelling content and calls to action. What works now may shift by 2025. So stay flexible, keep optimizing, and let data guide your real estate ad innovation all year.
Monitoring ad performance enables steady optimization as the market evolves. Track engagement rates, conversion values, and audience metrics per channel.
Let real data determine winning creative formats, hot listings to showcase and strategic targeting.
Together they convert impressions into motivated leads.
Chapter 4: Boosting Engagement through Social Outreach
Social media offers prime opportunities to showcase listings to qualified buyers already active online.
Read on for tips to maximize your real estate social strategy in 2024.
1. Getting Social with Dynamic Marketing
In 2024, most real estate shopping journeys begin on social media.
From Facebook to Instagram, these platforms give unrivaled access to niche audiences receptive to marketing.
Smart ads here can yield better engagement and conversions compared to cold site traffic.
Consider these tips for making the most of social campaigns:
Post videos walking through listed properties to convey space and potential.
Grab attention with captions speaking to buyer priorities like move-in ready upgrades or family floorplans.
Go behind the scenes of coming soon properties with Instagram Stories. Show prep like fresh paint or staging furniture to build interest pre-listing.
Use reels and TikTok for bite-sized home tours perfect for the channel. Quick clips can spotlight coveted features or neighborhood perks to viewers on short scroll sessions.
Run localized Facebook and Instagram outreach like community groups for target farm areas in your plan. Geo-fenced ads help you hyper target key ZIPs with relevant listings.
Partner with complementary brands like interior designers or home retailers for co-marketing. Sponsored captions, tags and placement expand reach.
Remember - social media lets brands launch creative campaigns and build community ties on a local scale perfect for real estate.Meet buyers where they're already browsing - on their feeds!
2. Optimizing Listings for Maximum Exposure
Driving organic visibility for listings starts with social media optimization best practices.
These methods can amplify reach across platforms, helping qualified buyers discover properties that fit their needs.
Tag other relevant brands like designers or agencies involved with featured properties. This alerts their followers about the listing too, expanding visibility.
Geotag listing posts to map them to the right city, neighborhood and markers like schools or parks. Geotags optimize visibility in location searches and geo-targeted ads.
Use niche listing hashtags in captions and posts like #StunningKitchen or ones matching noteworthy architectural style or home features. Hashtags facilitate discovery.
Share extra photos, details and videos in the comments of existing listings. Create interactive, scroll-stopping posts. Embedded visuals perform well on feeds, driving sustained engagement.
Go live on Facebook, Instagram or TikTok for virtual open houses or real-time Q&As about available listings. Live content creates urgency while humanizing your brand as an approachable agent eager to find buyers their dream home.
Cross-promote new listings across your blog, email with handy social share buttons. Make it easy for contacts to further amplify organic reach by spreading your content on their feeds.
Social platforms thrive on value-added content.
Optimize posts for discovery while encouraging viewers, contacts and past clients to further expand your listings' reach organically.
Make social sharing second nature.
3. Encouraging Leads & Referrals with Offers
Incentives, giveaways and exclusive offers motivate social media fans to take the next step.
Whether it's contacting you directly for representation or referring family and friends also needing an agent.
Dangle creative perks both digital and tangible to gain qualified leads.For example, host a social media giveaway for a home cleaning package from a sponsored partner.
Interested buyers complete a short form to enter, providing lead contacts like emails and permission for further marketing like newsletters with new listings.
Or give an exclusive city relocation guide or neighborhood map download only for social followers who book a consultation.
Even mini lead magnets incentivize contacts.
Promote tiered referral programs through TikTok and Facebook.
Reward clients for connecting you with buyers who then close.
Perks like gift cards and closing credits motivate happy clients to activate their networks for you.
Share free digital market reports, school ratings or renovation checklists gated by email sign-ups.
Interested prospects trade contact info for the content.
You can also announce representation deals for new listings via Instagram Stories or Facebook Reels.
Capture attention while conveying act now urgency on hot properties just listed.
Social media enables targeted giveaways, gated content offers and refer-a-friend programs.
They generate more qualified leads in 2024.
Driving conversions starts with incentives that convince contacts to take the next step.
While simultaneously stocking your CRM with promising new outreach chances at scale.Get creative with perks! The value exchange delivers results.
Ylopo Webinars:
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Chapter 5: Converting Contacts through High-Converting Listing Pages
Your website remains a central hub for listings, market updates and establishing your brand locally.
Make sure site visitors transform into contacts by optimizing these key landing pages.
Optimizing Listing Pages for Conversions
Each listing on your site should use best practices for on-page optimization.
This facilitates engaged visitors becoming contacts.
Compelling listings highlight benefits most important to buyers through messaging matched to visitor personas. What matters most - schools, commutes, recent upgrades? Feature it prominently!
Dynamic listing imagery should showcase rooms accurately while also evoking lifestyle potential and emotions. Splurge on professional photography and videography.
Include an embedded virtual tour for an immersive property experience. 3D walkthroughs bring listings to life, promoting longer engagement during visits.
Display calls-to-action prominently both above the page fold and in sidebars. Give visitors clear next steps to schedule tours or contact your team. Remove friction around follow-ups.
Check listings for proper metadata optimizations like location tags and property type specifics in meta descriptions. These elements improve visibility in search engines and real estate aggregators like Zillow.
Update on-page content immediately any time availability changes or major milestones occur. Like pending sales or post-renovation reveals. Dynamic pages reflect real-time market conditions.
Cross link to other relevant listings in surrounding neighborhoods or with similar features. Recommending more options provides further value for engaged visitors.
Include widgets featuring reviews from past buyers leveraged from Google, Facebook and Zillow. Optimized social proof builds credibility while also lifting page authority metrics.
Listing pages are critical real estate site hubs.
Spend time perfecting page speed, layouts, calls-to-action and metadata for the best visitor experience.Conversions happen thanks to compelling on-site content.
Driving Traffic to Listings from All Channels
Now that you have fully optimized your listing pages, drive qualified visitors to discover these great properties.
Do that mainly by pulling traffic through targeted promotions across all channels.
Share links prominently on your social media profiles by creating quality listing posts designed to garner engagement and drive clicks to your site.
Embed listing links within e-newsletter campaigns sent to current subscribers and past clients.
Your latest availability appears right in their inboxes.
Make sure to claim and update all listings on aggregator sites like Zillow.
This ensures accuracy and enables organic search visibility for these third-party pages too.
Duplicating data streams maximizes eyes on your listings.Run hyper-localized SEM and social ad campaigns focused on driving site traffic to individual listings.
Geo-targeted paid promotion expands the exposure your top properties receive across search engines and social feeds.
Publish an on-site blog post for every new listing you take on.
Produce compelling content about each home for SEO while also building inbound links to the listing page.
This content marketing wins more visibility.
Cross-promote hot or recently sold listings via Instagram Stories and Facebook feeds. Make social sharing of on-site content second nature for further amplification.
The work has just begun once those listings hit your site – now they need visibility!
Use a robust multi-channel promotion strategy from email and social cross-posting to paid ads campaigns targeting high-potential buyers in a listing's immediate area.
Leave no traffic stone unturned!
Converting Site Visitors into Contacts
Not every website visitor will convert right away.
Retarget those who engaged but didn't contact you to stay top of mind across devices.
Install the Facebook pixel on all listing pages to unlock re-engagement capabilities.
You can then create customized audiences for future ads based on who previously visited.
Upload visitor email addresses into CRMs like Mailchimp for automated email sequences with new recommendations and updates.
Work that back-burner!
Create lookalike audiences that model the demographic profile of your listing viewers.
Find similar potential buyers to target via social and SEM campaigns going forward.
Use ad creatives that remind visitors of listings they previously clicked on or watched videos for.
Spark recollection while showcasing similar available properties in their search radius.
Offer exclusive discounts or bonus incentives for converted contacts who initially came from site visits but need extra convincing to schedule tours.
Don't lose those promising leads.
Converting site visitors into contacts relies on persistent yet personalized follow-up based on their initial engagement.Retarget recent property viewers across devices and mediums while integrating creative offers or added-value perks.
Soon those new listing leads will turn into consultations and then buyers.
Pay attention to those promising website visitors – they could make your 2024!
Struggling agents:
End the vicious cycle of wasted time and money on dead-end leads.
Chapter 6: Catching Buyer Attention with Video Marketing
Video dominates today's digital landscape, outperforming static images considerably.
For real estate marketers, video unlocks new opportunities to showcase listings at scale while engaging motivated buyers.
Explore these creative video marketing ideas for realtors in 2024.
Polished Property Tours Captivate Viewers
Video tours give buyers an immersive experience and highlight architectural details other realtors would gloss over.
Lean on professional videographers to capture listing videos with attention-grabbing cinematography using stabilized gimbals, thoughtful framing and nuanced lighting.
Favor follow shots trailing the viewer through spaces to communicate depths and dimensions accurately. Floating aerial footage contextualizes outdoor areas.
Work storytelling elements into the narrative like framing the MR/MRS closets while discussing custom build outs or panning across the open concept family room perfect for entertaining.
Capture wide shots documenting full rooms then sequence tighter clips showcasing delights like the statement backsplash or upgraded appliance packages.
Splice in supplemental lifestyle b-roll like a couple enjoying wine on the patio or kids playing in the big backyard. Spark emotional connections through such relatable moments.
Weave captions throughout the video or supplement with blog posts expanding on key selling points, neighborhood amenities and local attractions accessible from the listing location.
Keep polished property tours under three minutes for optimal social media consumption without excessive dropoff. Capture essential rooms and attributes while moving briskly.
Promote video listings through your social feeds, email campaigns and as website header media for the related listing pages. Insert teasers natively into your blog content as well.
Get Found in Video SEO with Optimized Metadata
Fine-tune backend metadata attached to each video file including titles, tags and descriptions carefully selected for keywords buyers frequently search when viewing listings online.
Examples include the property type, location, special features and more.
This optimization improves visibility and click-through rates in both search engine results and video networks like YouTube and Vimeo where users view related content.
Harness the Power of Live Streaming
Go live on social media for virtual open houses, Q&As about listings or neighborhood tours.
Live video cultivates intimacy and urgency, drawing qualified buyers into the experience.
Promote live streams in advance across your social feeds to build anticipation and maximize viewership.
Monitor comments and engagement during live sessions to identify interested viewers receptive to follow-ups. Add these promising contacts into any CRM workflows.
During neighborhood tours, read out and respond live to viewer comments about area attractions or insights. This interactive element keeps sessions dynamic.
Save live recordings and repurpose content by clipping shorter segments for social posts spotlighting listing features or tour highlights worth revisiting. Extend value.
Insert time-bound calls to action during the closing minute of streams before sign off. Like discounted listing fees for buyers who reach out this week only or bonus staging credits for sellers who contact you after watching. Urgency triggers response.
Incentivize viewers to Like, Comment and Share during your live video to boost organic reach across social feeds. Promote the session across all platforms for maximum exposure.
In an increasingly noisy digital landscape, live video marketing cuts through the clutter, delivering authenticity and urgency in a lean-forward content experience.It's the perfect vehicle to encourage qualified buyers ready to take action either during streams or upon follow-up touchpoints.
Automate Video Creation
Visually optimized video ads present today's most formidable real estate marketing weapon for capturing consumer mindshare.
Yet consistently producing quality video content at scale challenges even top-tier brands.
Automated video creation platforms like DyVA allow you to INSTANTLY generate branded video ads that promote your listings across social media.Our set-it-and-forget-it technology auto-generates dynamic video ads directly from MLS data and assets.
Self-service distribution across social media means you simply pick properties and budgets while fully produced ads flow to target audiences.
Talk about easy amplification!
Videos help capture immediate interest in showcasing hot neighborhood homes.
Meanwhile, separate 10-15 second brand awareness video ads layered into ongoing remarketing campaigns ensures your value proposition stays visible regionally.
This comprehensive approach makes prioritizing automation essential.
DyVA streamlines end-to-end video capabilities so you save vital time while showcasing listings exponentially more effectively.
Streamline creation and liberate more hours to personally connect with the leads you'll now generate in droves!
Of course, video ads are just one piece of the puzzle...
Chapter 7: Crafting Compelling Copy That Converts
Words matter.
Crafted thoughtfully, copy catalyzes action.
Apply these tips for writing high-converting real estate ads ready to attract clients.
Grabbing Attention with Magnetic Headlines
Information overload today is all too common.
That's why intriguing headlines become make-or-break moments with mere seconds to capture reader curiosity before they disengage.Study principles of magnetic headlines when promoting listings:
Spark curiosity by leading with the address or an exclusive opportunity hook before context.
Use conversational language free from overly salesy claims or generic platitudes. Sound human.
Ask thoughtful questions that compel the reader to continue scanning for answers.
Include listing differentiators like recent renovations or rare neighborhood amenities without hyperbole. Intrigue through accuracy.
Feature urgency cues like "new on the market today" or "price just reduced" to motivate responsive action from qualified readers before the next person acts.
Readable scan-ability allows readers to digest key details at a glance as they scroll. Break long phrases into scannable line breaks.
Incorporate power words that speak to ownership potential like expansive, luxurious, impeccable, turnkey and move-in ready.
The best headlines promise intrigue, accuracy and urgency without gimmicks.
Craft magnetic messages that linger.
Crafting Informative Yet Scannable Ad Copy
The body copy elements of real estate ads should inform readers while inviting sustained engagement.
Master scannable copywriting techniques to shine:
Address top buyer priorities first before embellishing with lifestyle potential messages. Lead with need-to-know specs.
Use section headers, bullets or numbered stats for easy visual digestion of details like bedrooms, bathrooms and any noteworthy features or recent renovations.
Keep paragraphs short at 2-3 tight sentences apiece to prevent reader exhaustion. Convey key details concisely using active language.
Share local statistics or neighborhood insights indicating growth potential, safety, school quality and overall promising conditions for ownership here. Help readers envision life at this address.
Incorporate insider perspectives about prime location within the community or positioning near beloved area attractions from parks to shops. Lean on local expertise.
Sprinkle in lifestyle cues regarding ideal family living spaces or gatherings with friends around the firepit to spur emotional connections. Help readers envision themselves on-site.
The closing paragraph should directly address motivated buyers ready to take action with a clear call-to-action and preferred contact method such as a scheduling link, email or phone number. Remove friction surrounding follow-ups.
Informative copy catalyzes action only when digestibility remains top of mind.
Well-structured content respects readers' time earning their sustained engagement.Send the elevator pitch then motivate action among prime prospects.
Automated Outreach:
rAIya Voice tirelessly calls and nurtures your leads to drive qualified appointments right into your calendar.
Chapter 8: Optimizing Ad Images for Maximum Conversions
Imagery can make or break your ad performance.
Be strategic in selecting key photos for inclusion based on factors known to drive higher conversion.
Your lead hero image should feature an impressive exterior façade or architectural focal point like a gourmet kitchen with the caption prominently imposed.
Additional images should provide balanced lifestyle coverage - from family spaces to bonus capabilities like home offices ideal for today's remote work needs.
Also include neighborhood shots placing the property within the surrounding community context.
This bird's-eye view further sells location perks.
Favor bright, evenly-lit photography for clarity yet avoid overly filtered or edited shots that seem disingenuous.
Authenticity builds trust.
Arrange any image collages to establish an intuitive flow between spaces, guiding the viewer's gaze across preferred features you wish to highlight.Provide image alt text descriptions of key attributes for search engine indexing.
This improves visibility for relevant buyer queries.
Make sure images are mobile-optimized with responsive resizing and legible captions.
Test appearances before publishing.
Each visual element should contribute an added layer, enriching the overall listing narrative.
Adopt a strategic eye, only including prime property images and favoring lifestyle diversity in spaces shown.
Let the images tell the story of the living potential.
Chapter 9: Amplifying Reach and Recall with Retargeting
First impressions made through your real estate ads matter, but sustained visibility proves pivotal in prompting follow-through among buyers wavering between options.
Retargeting campaigns keep your brand and listings top of mind.
But between audience modeling and engagement tracking, it could be a little too much for busy agents trying to get maximum ROI out of their time.Expanding Audiences through Lookalike Modeling
Lookalike modeling allows you to identify new audiences closely matching the demographics and interests of your current buyer personas, such as past clients and prime prospects.
Activate these capabilities:
Upload your customer contact lists into ad platforms like Google and Facebook for analysis.
Leverage their algorithms comparing nuances including age, income, home types, locations and lifestyle interests.
Expand your campaign targeting to extend visibility from known buyers to similar households not yet exposed to your brand and listings. Widen your net.
Featuring new listings and links back to your site helps sway similar buyers.
Likewise, share market insights and neighborhood events matching their preferences.
Remarketing Recent Website Visitors
Capitalize on initial listing discoveries by persistently retargeting visitors across websites and social media.
Don't lose promising leads already intrigued.
Install site visitor tracking pixels from Google and Facebook on all listing pages to monitor clicks and engagement.
Create custom audiences grouping together buyers who viewed specific listings or general property types ideal for tailored remarketing follow-ups when new on-market options emerge matching their searches.
Retarget engaged visitors through paid ads on platforms they frequent. For example, active Facebook users see sponsored posts in their feeds with similar updated listings available and calls to contact you. Use various creatives to keep messaging fresh.
Integrating Emails into the Buyer Journey
Sync your email campaigns through CRMs with broader retargeting strategies for coordinated nurture.
Import website visitor data, filtering high-quality leads by time spent viewing listings, pages visited, and if they clicked calls-to-action to gauge interest level.
Create automated email sequences showcasing new suggestions, neighborhood insights, and market trends matching their demonstrated preferences for follow-up weeks after their site visit.
When launching retargeting ads on Google and Facebook, exclude engaged email leads from duplicate content.
A multi-channel real estate advertising strategy centering on relevance and persistence proves most effective in 2024's competitive market.
Meet buyers where they're actively discovering options online, then keep showcasing conveniently available alternatives suiting their needs until motivation materializes into representation.Through retargeting, you can remain visible from start to close.
But based on what we covered here, it's easy to see that it can be quite the time sink.
Thankfully, Ylopo can simplify the process here for you as well…
Leveraging Ylopo for Seamless Real Estate Retargeting
Ylopo can assist you as a real estate agent with retargeting past site visitors who did not initially convert.
Highly relevant, personalized ads are displayed to these individuals when they later browse Google or Facebook, bringing them back to your site.
Retargeting leverages data collected during their initial visit to increase conversion likelihood.
Key benefits to you include:
Cost-Effective Targeting: Hyper-targeting keeps your costs low while focusing ads on prospective buyers and sellers.
Improved Conversion Rates: People you retarget convert at much higher rates. Ylopo also capitalizes on increased click-through rates from retargeted ads.
High ROI: Retargeting delivers strong returns for you by improving conversion rates and marketing outcomes from your ad spend.
Relevance: Detailed audience targeting by listing types, locations, and segments ensures your ads are highly relevant.
Cross-Device Strategy: A cross-device approach enhances user experience and conversions.
Analytics Integration: You can monitor and optimize campaigns for the best results.
Automated Nurturing: Saves you time while keeping you top of mind with potential clients.
Ylopo seamlessly handles audience creation, campaign management, and optimization.
This allows you to efficiently re-engage past site visitors and convert them into leads.
Unlock Your Team's True Potential in 2024
If you want to stay ahead of the pack, you must harness innovative solutions to gain an edge.
Ylopo provides that cutting-edge advantage.
Through AI-fueled lead generation, nurturing, and communication flows fully integrated with your CRM, Ylopo handles the heavy lifting so you and your team can focus entirely on high-impact personal outreach that drives closed deals.You'll gain precious time back while seeing your productivity and profitability surge to new heights.
Intrigued by the possibilities?
By booking a FREE demo, you can explore how Ylopo's customizable suite of technologies can map onto your business objectives for accelerated expansion in the year ahead.
Ready to unlock sustainable growth?
Now is the time to leverage AI and equip your team to reach its true potential in 2024.
About the Author
Aaron “Kiwi” Franklin
Head of Growth
Aaron "Kiwi" Franklin is the Head of Growth at Ylopo and an innovative technologist and serial entrepreneur who has over 25 years of experience creating digital solutions for major brands and pioneering companies at the intersection of technology and real estate. His depth of expertise stems from leading development of the first website for Apple to founding a global community of over 1,000 elite athletes. Connect with me