Do you want to learn how a real estate broker went from canceling Ylopo to closing over 60 deals in 2020 alone? Read all about Michael Baird, who transformed his business with the help of Ylopo and Firepoint.
How long with Ylopo? Since January 2020
Size of team? 18 agents, including part-time
Size of database? Over 7,500 leads added since January 2020
Database used? Firepoint
Marketing budget? $10,000 per month for Ylopo level 10
Re-marketing budget? Included in the marketing budget
Follow up process? Use duty pond system to call new leads for 3-4 days and claim them after conversation. Focus on priority alerts and AI conversations for hot opportunities. Let Ylopo technology work the long-term leads.
Use Raiya? If so how? Yes, use Raiya to start conversations with leads and monitor them until ready to take over. Sometimes introduce themselves as the best agent for the lead’s area and offer to call them.
How to Thrive with Ylopo and Firepoint: Insights from Michael Baird
Being a real estate agent is no easy task—you're constantly battling to stand out in a competitive market, generating leads, nurturing them, converting them, and doing it all over again. You need the marketing know-how, sales prowess, and customer service expertise of a superhero.
But what if you're not? What if you're just an ordinary person wanting to make a decent living selling homes? What if you don't have the resources or skills to do it all on your own? That's where Ylopo and Firepoint enter the picture.
These two platforms are designed to help real estate agents like you grow your business with digital marketing, lead generation, and lead nurturing. They seamlessly work together to provide everything you need to succeed in today's cutthroat market.
Skeptical? Just ask Michael Baird. A Ylopo client, he went from canceling his account to absolutely crushing it with Ylopo and Firepoint. In 2020 alone, he closed over 60 deals, powered over 3,000 opportunities for his agents each month, and more than doubled his team. He's a superstar.
He's ready to share his secrets with you. In this post, you'll learn about Ylopo, how it aids real estate agents with digital marketing, lead generation, and lead nurturing, and discover some best practices for using Ylopo and Firepoint together. You'll also hear from Michael himself on how he uses these platforms to grow his business and support others in the community.
So sit back, grab a snack, and prepare for some eye-opening advice from one of the most successful real estate agents in the country.
What is Ylopo and how does it help real estate agents?
Ylopo is a digital marketing solution tailored for real estate agents, designed to help you attract, engage, and convert more leads online. It's not just another lead-generation tool that bombards you with low-quality leads that never convert.
Instead, it's an intelligent system that employs artificial intelligence, dynamic ads, remarketing, video ads, and more to target the right leads at the right time with the right message.
Here's how Ylopo works its magic:
It crafts dynamic ads for your listings on Facebook and Google that automatically update based on price changes, status changes, open houses, and more. These ads are mobile-optimized and drive traffic to your branded website or landing page.
Ylopo monitors your website visitors' behavior, segmenting them into different categories based on their interest and intent levels. For example, hot leads are those who have viewed multiple properties or saved searches on your site, while warm leads have viewed one property or searched for a specific area. Cold leads bounce off your site without taking any action.
Ylopo remarkets to your leads through various channels like Facebook, Instagram, YouTube, and Gmail, presenting personalized ads that cater to their interests and preferences. For instance, if a lead has viewed a property on your website with an upcoming open house, Ylopo will remind them of the open house date and time through an ad.
Ylopo also employs video ads to showcase your listings and brand in an engaging manner. Video ads boast higher click-through and conversion rates than static ads, and Ylopo can generate video ads for your listings using photos and text from your MLS feed.
RAIYA (Real Estate Artificial Intelligence Your Assistant), Ylopo's AI assistant, interacts with your leads through text messages and emails. This handy AI helper can tackle common inquiries about your listings, set up appointments, deliver property alerts, ask for reviews, and much more. Plus, RAIYA will keep you in the loop when a lead is eager to chat or requires your immediate attention.
With Ylopo at your disposal, generating more leads online becomes a breeze, without the need to invest countless hours creating ads or overseeing campaigns. You can also nurture your leads more effectively, keeping them from slipping away to other agents or websites. This allows you to concentrate on what you're great at: selling homes.
However, Ylopo truly shines when paired with a CRM like Firepoint.
Growing Your Business with Ylopo and Firepoint
Firepoint is a CRM designed for real estate agents, assisting you in managing your leads, team, and business operations. Far from being just another contact and task database, Firepoint is a robust system that integrates seamlessly with Ylopo and other tools, providing you with all the essentials for a thriving real estate enterprise.
Here's a glimpse of how it functions:
Firepoint gathers your leads from Ylopo and other sources, organizing them into a single dashboard. You can access a lead's contact information, activity, and home search criteria all in one place. Additionally, you can allocate leads to different agents, ponds, or workflows according to custom rules.
Communication with leads is made easy via phone calls, texts, and emails, all directly from the CRM or mobile app. Leverage templates, autoresponders, drip campaigns, and workflows to automate your follow-up and nurture your leads. You can also use the built-in dialer to reach more leads in less time and record your conversations for quality control purposes.
Firepoint keeps tabs on your lead's behavior and engagement across multiple channels, such as your website, social media, email, and more. You can gauge which leads are hot, warm, or cold based on their actions and interactions. Additionally, you can assess the performance of various lead sources and identify which ones are worth your investment.
Generate reports and analytics with Firepoint to help you measure your performance and ROI. You'll see the number of leads generated, converted, and closed from each source. Furthermore, you can evaluate your agents' performance and hold them accountable for their goals and tasks.
Employing Firepoint allows you to manage your leads more effectively and efficiently, without juggling multiple platforms or losing time on manual tasks. Instead, you can focus on what truly matters: cultivating relationships and closing deals.
But remember, Firepoint is most effective when combined with a digital marketing solution like Ylopo.
Michael Baird is a perfect example of how to use Ylopo and Firepoint together to grow your business. Ever since he started using both platforms back in 2019, he's experienced remarkable success. He candidly shares,
"Ylopo is hands down the best lead generation tool I've ever come across. It consistently delivers high-quality leads ready for buying or selling. As for Firepoint, it's the finest CRM I've ever used. It helps me keep track of my leads, my team, and my business. Together, they're an unbeatable combo."
So, what's Michael's secret sauce for combining Ylopo and Firepoint effectively?
"I generate leads using Ylopo from Facebook and Google ads. Then I rely on Firepoint to allocate those leads to my agents based on their skill level and availability. RAIYA is my go-to for communicating with leads via texts and emails until they're prepared to chat with an agent. The dialer comes in handy for calling leads ASAP and setting up appointments. I keep track of my ROI and my team's performance using reports."
Michael also generously offers some invaluable tips for making the most out of Ylopo and Firepoint. He emphasizes,
"Consistency and persistence in your follow-up are crucial. Don't let any lead slip away. Make the most of workflows, drip campaigns, autoresponders, and reminders that Ylopo and Firepoint provide to stay connected with your leads until they're ready to make a move.
It's essential to train your agents on how to utilize Ylopo and Firepoint effectively. Ensure they know the ins and outs, from logging in and accessing leads to updating statuses and using the dialer."
By adhering to these best practices, Michael has grown his business exponentially with Ylopo and Firepoint. He proudly states,
"Since I began using Ylopo and Firepoint together, I closed over 60 deals in 2020 alone, created over 3,000 opportunities for my agents each month, and more than doubled my team size. I've also helped other agents in the Ylopo community by sharing my insights and tips on using these platforms effectively."
Become the Next Superstar
What Michael achieved is truly impressive. But here's the thing: he's no unicorn. He's just an ordinary guy who decided to invest in his business using the best tools at his disposal. And guess what? You can do it too! You can be a superstar just like Michael, armed with Ylopo.
The incredible results Michael experienced are a testament to the power of Ylopo, and the potential it holds to transform your real estate business. So why not take the plunge and give it a try for yourself?
Sign up for a free demo of Ylopo today, and witness firsthand the impact it can have on your business. Trust us, you won't regret it. After all, embracing the right tools and strategies is key to success in the competitive world of real estate.
We hope you found this post informative and helpful. If you did, don't hesitate to share it with friends and colleagues who could also benefit from this knowledge. And if you have any questions or thoughts, please leave a comment below. We'd be more than happy to hear from you.