How does Ylopo pricing work — and why do you need a demo to get a real number?
"The pricing question is the number one thing I get asked, and I totally understand why. When you're evaluating something for your business, you want to know what it costs. So let me explain why we do it this way — and it's not because we're hiding something."
"Ylopo has three main variables that determine your price. The first is lead type. A Social lead — someone who saw your ad on Facebook or Instagram and raised their hand — costs significantly less than a PPC lead, which is someone who typed a search into Google. And a Live Transfer lead, where our call center has already vetted the person and is putting them on the phone with you — that's the highest cost, but also the highest intent."
"The second variable is volume. If you have 10 agents, you need more leads than someone running solo. The ad spend scales with your team size and how aggressive you want to be in your market."
"The third is your specific market. Cost-per-click on Google in Miami is not the same as cost-per-click in rural Oklahoma. We can't give you an honest number without knowing where you operate."
"So when you come on a demo call, what actually happens is — we ask you three things: How many agents do you have? Which lead types are you interested in? And what's your target market? From those answers, we can give you a real number in that same call. We're not holding it back to pressure you. We genuinely cannot calculate it without those three inputs."
"What I will say is this: the most common thing we hear after people sign up is that one or two listings covers the entire annual cost. That's the ROI math most agents are working with when they decide to move forward."
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