How to Create and Implement Real Estate Email Drip Campaigns
I've watched countless agents struggle with client communication over the years. Some never follow up. Others blast generic messages that get ignored. Then there are those rare few who've mastered the art of staying connected without being annoying.
Their secret? Email drip campaigns that actually work.
These aren't your typical marketing emails. They're thoughtfully sequenced messages that guide buyers and sellers through their journey. Think of them as breadcrumbs leading prospects back to you when they're ready to make a move.
That's really what a drip campaign is—steady, consistent communication that builds something substantial over time.
I still remember talking to this broker at a conference last year. Guy had amassed over 100,000 contacts across two decades in the business. When I asked about his biggest regret, he didn't hesitate: "Not setting up a proper drip campaign sooner. Biggest mistake of my career."
All those relationships just sitting there, untapped.
