There are a lot of alternatives to Ylopo in 2026. But are they worth it? We weigh your options, us vs generalists, specialists, CRMs, etc. below.
Okay, you got us. We’re not the only marketing and lead generation platform out there.
Shocking reveal, right?
But kidding aside, you’ve probably done platform shopping, and are aware about how confusing it can quickly become.
Every company touts great testimonials. Every company claims to be the "leader" in some aspect of the industry. Same pitch. Different logo.
We have worked with agents and teams long enough to understand exactly what these platforms ultimately provide. What shows up in 6 months, when the sales team stops calling, versus what was promised during the demo.
What you are actually comparing
And nobody tells you this before you decide: platforms serve different purposes.
Some want to be your entire business infrastructure. CRM, website, marketing, team management, transaction coordination, everything. Others specialize. They want to do one thing very well, and they will connect to anything else you are currently using. Get out of your way.
Ylopo was created as the latter. Focused exclusively on marketing and lead generation. Designed to work with any CRM you prefer. Follow Up Boss, Sierra Interactive, KW Command, Lofty, does not matter. The thought process behind Ylopo was simple.
To be truly great at marketing beats being good at eleven other things.
The decision of whether you want to run your business with either approach will vary depending on the category you fall into.
The all-in-one platforms
BoomTown
BoomTown represents the former.
Go all-in. A single system. Built-in CRM, website, lead generation, team management, everything in one location.
If you are running a large team, their central design provides logical control and accountability. With everyone in the same system, you avoid integration issues or waking up to find your marketing platform quit communicating with your CRM at 3am. Control is valuable, especially when you are managing the coordination of dozens of agents.
However, you will be paying for that control.
Cost: $750-$1,500+ per month depending on configuration. Marketing technology tends to lag behind more specialized platforms by 12-24 months.
This is logical given they maintain a CRM, website builder, transaction tools, team features. They simply cannot prioritize marketing innovation as their primary objective.
Furthermore, you are locked into their ecosystem fairly tightly.
| Feature | BoomTown | Ylopo |
|---|---|---|
| CRM | Native, built-in | Integrates with best-in-class options |
| Lead Gen Innovation | Standard PPC & portal-style | AI², DARE, Google Live Transfer |
| Facebook Partnership | No | 3 published case studies |
| AI Technology | Rule-based workflows | Advanced conversational AI with ChatGPT |
BoomTown offers simplicity and control. We chose to focus on marketing technology that stays ahead.
If you have 50+ agents that require standardized processes, BoomTown likely fits your requirements.
Agents with existing systems and high performance levels will find more of what they need within our area of expertise.
Real Geeks
The cost of Real Geeks is significantly lower.
Real Geeks identifies themselves as the affordable SEO-focused option.
Beginning at $299-$499 monthly, they have developed a strong reputation for providing indexed IDX websites and adequate Facebook lead generation tools. Their support team regularly receives positive reviews.
The limitations appear in the technology: no AI-powered chatbots, no voice engagement, no predictive scoring, with automation much less advanced compared to AI-based systems today. Someone once referred to Real Geeks as the "reliable Honda Accord" of platforms and it somewhat fits. On the other hand, we probably lean more toward the more luxury car approach.
More technology, faster, built for agents competing through better tools.
And one more thing to note: Their SEO advantage is legitimate but is realized over a 12-24 month period. If you are willing to invest in organic traffic over time? Their website optimization is excellent.
Looking to create leads immediately while simultaneously creating long-term opportunities?
Our multi-channel approach reaching Google, Facebook, Instagram with dynamic remarketing addresses both perspectives.
Lofty, BoldTrail & CINC
There are a few other modern all-in-one platforms positioned between the enterprise tier and budget options.
Lofty (previously Chime) builds attractive websites and performs good PPC, though agent feedback indicates inconsistent support and their AI features are still developing compared to more mature platforms.
BoldTrail and CINC address the team and brokerage markets. Complete solutions emphasizing control and compliance. They offer well-established platforms that operate effectively but generally trail behind newer technologies.
A quick platform comparison:
| Feature | Ylopo | Lofty | Real Geeks |
|---|---|---|---|
| Pricing Model | Custom, scales with team size | $499/month+ | $299/month+ |
| AI Voice Calling | Yes (AI²) | Limited | No |
| Dynamic Video Ads | Yes (DyVA) | No | No |
| Google Live Transfer | Yes | No | No |
| Facebook Case Studies | 3 published | 0 | 0 |
| Database Reactivation | 5X response rate with AI² | Standard remarketing | Standard remarketing |
These platforms perform many things adequately. None of the platforms excel at one feature the way specialized platforms do.
In terms of actual lead costs, conversion rates, and ROI, specialized platforms usually emerge victorious.The comparison becomes even more intriguing when examining platforms that forego completely serving as comprehensive systems.
Specialized lead gen platforms
REDX, BatchLeads & PropertyRadar
Some platforms choose to ignore the marketing platform pretension entirely, with REDX centering itself on expireds, FSBOs, and geo-farming data at $39.99+ monthly while BatchLeads and PropertyRadar aggregate data, property ownership information, and skip tracing.
This provides you with names and phone numbers, prospecting data.
(In comparison, we provide you with individuals who have previously demonstrated interest, combined with the AI technology to convert them. Entirely different approaches.)
Many agents using REDX still require a separate platform to execute their website, advertising, and nurturing activities. Multiple logins, multiple bills.
| Need | Data Tools | Ylopo |
|---|---|---|
| Skip tracing/ownership data | Excellent | Not applicable |
| Active marketing campaigns | No | Core competency |
| Lead nurturing automation | No | Advanced AI² system |
| Website & IDX | No | Included |
| Conversion optimization | Manual | Automated with AI |
Note: Many of our highest performing clients utilize PropertyRadar to identify the people they want to target. Then, they import those contacts into our platform where the AI² technology and dynamic remarketing executes the engagement and conversion process.Each tool is utilized for its unique capabilities, with data tools locating potential prospects and the marketing platform converting them.
Zillow & Realtor.com
This cooperative approach dramatically differs from how the larger portals function, with portal leads running $25-$100+ each, being sold to multiple agents (competing with 3-5 other agents for the same lead), and including zero technology to assist in closing the lead since you are only paying for access to their traffic.
With us, you develop your own lead generating machine, creating exclusive leads at approximately $6 average cost combined with all the necessary technology to engage and convert them over the typical 6-18 month time frame for most deals (build versus rent).
Additional marketing platforms
The portal model represents one example of why focus matters, as demonstrated by HubSpot Marketing Hub being incredibly powerful enterprise-grade marketing automation used across various industries but problematic for agents due to no IDX integration, no MLS data feeds, and no workflows tailored to how this business operates.
The HubSpot CRM is free; however, the Marketing Hub begins at $800 monthly and requires significant custom development to implement it effectively for your business, making it possible but likely impractical.
Pipedrive visually displays your sales pipeline well ($14.90+ per user monthly); however, it functions solely as a CRM without lead generation, IDX websites, or marketing management, meaning you use it once you have leads but it accomplishes nothing to aid you in generating leads initially, which raises a larger question regarding how all these components relate to one another in practice.
How to make your decision
Some time ago, Facebook published three case studies documenting the success of our Dynamic Ads for Real Estate (DARE) technology.
We were able to successfully integrate MLS data with Facebook's remarketing first, observing 3X increased click-through rates and 2X increased leads at an average cost per lead of $6. Facebook documents what the technology accomplishes, independent of what we claim.
BoomTown, Lofty, and BoldTrail provide you with one login. One vendor. Trade-off is they accomplish everything adequately rather than achieving excellence in any one feature. Logical if you prioritize centralized control over leading-edge marketing technology.
High-performance agents utilize REDX or PropertyRadar to determine who to target. Then, our automation and AI² convert them. Both strategies are employed cooperatively rather than as mutually exclusive choices.
Real Geeks is priced starting at $299 monthly. Cost per closed deal is more important than monthly fees, though.
Our AI² generates 5X greater database responses, reducing seller lead costs to $25 rather than $75-$150. Tip: Compare these numbers to your transaction volume.
Your ultimate decision will depend upon the scope of what you attempt to create.
The integration strategy worth considering
Increasingly, more agents are selecting the best tool for each task, rather than utilizing an all-in-one solution.
Follow Up Boss for CRM. Us for marketing and AI nurturing. REDX or PropertyRadar for prospecting. Dotloop for transactions.
Utilizing the absolute best at each activity rather than accepting adequacy everywhere.
We developed integrations with Follow Up Boss, Sierra Interactive, KW Command, and Lofty to allow for smooth data flow among systems. Unlike walled gardens where you become trapped within a single ecosystem, you retain flexibility to alter your strategy should a superior alternative become available or should your needs evolve, which they will.
Flexibility is important due to ongoing technology evolution.
What sets us apart
Our AI² system (combining AI Text and AI Voice) produces 5X greater response rates from existing databases.
It possesses natural conversation capabilities, qualifies leads, arranges meetings, and releases responsibility to the buyer when they are prepared to discuss. Similar to having an inside sales representative who never rests.
While that may slightly underrepresent the true power of the AI, it has learned from millions of conversations.
We use Google Local Service Ads to position you atop search results above Zillow. Our call center filters every inquiry and only transfers qualified ones. Approximately 29% are hot leads. 5% close within 90 days. Typically charges $125-$200 per viable lead.
Database reactivation is something else. We are re-engaging approximately 25% of existing databases automatically. Our AI² system gets those "dead" leads sitting in your CRM back in play without you manually working through hundreds of old contacts.
Additional found money for most agents.
All of which will be relevant to your circumstances.
Five questions worth asking yourself
Some things are worth thinking through before committing, though your answers depend entirely on where you are at.
1. What's your timeline?
Need deals closing this month? You probably look at portal leads or Google Live Transfer approaches. Building for consistent income over years? The "Always Be Cultivating" approach with AI nurturing usually pays off better long-term, with different timeframes requiring different strategies.
2. What systems are you already using?
Follow Up Boss or Sierra Interactive working for you already? Our marketing engine plugs directly into that. Starting fresh and everything in one place sounds simpler? An all-in-one platform might feel better.
Both approaches work for different situations, with the platform fee being just part of the picture since most agents we work with spend $500-$2,500 monthly on ad spend to get meaningful lead volume, making the total monthly investment (platform plus ads) worth considering.
3. What's your actual budget?
A cheaper platform that generates worse leads at higher cost per deal ends up costing more.
4. How technical are you?
Our platform gets results but you need to understand how marketing tech, your CRM, and automation all work together. That sounds overwhelming and you want pure turnkey management? You pay more elsewhere but might sleep easier at night.
5. What does your cash flow look like?
Marketing typically runs on 6-18 month cycles. Need cash flow right now? Mix long-term marketing with short-term plays like expireds. Can invest in building sustainable pipeline? AI-powered nurturing tends to deliver the best returns over time.
Those tradeoffs become clearer when you step back.
Deciding which platform is best
All-in-one platforms like BoomTown, CINC, and Lofty make sense for running a bigger team where standardization matters more than having the latest technology, though you pay more for that simplicity and control.
Real Geeks is a good starting point for testing online lead gen without huge commitment. Functional tools without cutting-edge technology.
Data tools like REDX, BatchLeads, and PropertyRadar work as supplements rather than replacements. Great for identifying who to target, but you need marketing technology to actually convert those contacts into clients.
We serve agents serious about using technology as competitive advantage. Advanced AI, dynamic advertising (Facebook published case studies on our approach), Google positioning. Agents scaling from 30 to 200 deals annually, 461% ROI, 5X database response rates.
Getting lead generation right in 2026
Ylopo is the most technologically sophisticated platform for agents willing to invest in performance over convenience. Whether we are the simplest or cheapest option is another question entirely.
Other options exist. Obviously.
The question is whether any deliver the same combination of advanced AI, proven advertising technology, and measurable results we see with agents who go all-in.
I think the answer is no, though I am obviously biased.
What you actually build matters more than features or pricing. Okay with average? Average tools probably work fine. Trying to dominate your market? You need technology that gives you a genuine edge over everyone else competing for the same clients.
Aaron Franklin
Head of Growth
Aaron "Kiwi" Franklin is the Head of Growth at Ylopo and a serial technologist and entrepreneur who has over 25 years of experience creating digital solutions for major brands and pioneering companies where technology and real estate meet. His depth of expertise stems from leading development of the first website for Apple to founding a global community of over 1,000 elite athletes.