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Aaron Kiwi Franklin
From Cold to Closed: How Jeff Nevins’ Team ...

From Cold to Closed: How Jeff Nevins’ Team Revived 12 Clients with Automated Engagement

Jeff Nevins, a team leader in Milwaukee, wanted a way to engage his database more consistently without adding extra work to his agents’ plates.

Today’s real estate agents not only contend against rivals in their regional area but also international digital juggernauts like Zillow gobbling up buyer mindshare through clever Google SEO domination.

Yet for as many technological advances enhance mass-reach, personalized service touching individual motivation remains at the heart of savvy agents’ success.

We still crave human understanding addressing our deepest-held desires that spark taking on 30-year mortgages.

In this comprehensive guide, I present 13 proven real estate marketing and promotion tactics drawing from over a decade of proven local success even against giant national competitors.

From Cold to Closed: How Jeff Nevins’ Team Revived 12 Clients with Automated Engagement

Unleash the Power of Email Marketing for Real Estate Agents

Unleash the Power of Email Marketing for Real Estate Agents

Unleash the Power of Email Marketing for Real Estate Agents

Your inbox overflows with unread messages, but don’t let important leads slip through the cracks. Email marketing remains one of the highest converting digital channels for real estate professionals when executed correctly. Yet many agents underutilize its potential, blasting batch-and-blast messages to stale contact lists hoping for a bite.

This approach wastes time and destroys credibility. To break through the noise, you must create emails subscribers crave opening. That means understanding prospect motivations, providing continual value, and optimizing through testing.

Top AI Tools for Next-Level Real Estate Agents

Top AI Tools for Next-Level Real Estate Agents

Top AI Tools for Next-Level Real Estate Agents

While you were sleeping, robots rolled into real estate to conquer drudgery and reorder deals.

But don't panic! These tireless assistants will 10X your game, not take your job.

We're talking helpful chatbots, market analyzers, listing generators and more firing up right now. As we speak, early birds surfing the AI wave are crushing records with cyborg-human teamups straight out of a sci-fi flick.

But for laggards, extinction looms...

This guide explains the most promising AI solutions in simple terms: how you can leverage them, and what for. 

AI, Privacy, & Real Estate: A Delicate Dance

AI, Privacy, & Real Estate: A Delicate Dance

AI, Privacy, & Real Estate: A Delicate Dance

New smart technologies are entering the world of real estate, bringing helpful tools that could make many things easier. Artificial intelligence promises to make work more efficient and productive for everyone. But with all these benefits, we also have to think about how this tech could affect people's privacy as it gets access to more information.

The Need for AI Safety in Real Estate

The Need for AI Safety in Real Estate

The Need for AI Safety in Real Estate

Artificial intelligence promises to revolutionize real estate in many exciting ways. However, we cannot ignore the risks behind these dazzling innovations. As more home searches and deals happen online using algorithms, it becomes incredibly important that this AI gets developed responsibly and ethically.

Without urgent action, biased data and flawed predictive programs could systematically make homeownership impossible for some communities.

Ylopo AI: Real Estate AI Assistant For 5-Star Service Every Time

Ylopo AI: Real Estate AI Assistant For 5-Star Service Every Time

Ylopo AI: Real Estate AI Assistant For 5-Star Service Every Time

The real estate industry is undergoing a profound transformation driven by artificial intelligence innovations that bring new efficiencies and responsiveness to buying, selling, and managing property.

These AI tools represent a seismic shift in their ability to streamline real estate business processes.

To understand it better, it's helpful to step back and take a broad view of why this technology represents such a seismic shift.

The Era of the Real Estate AI Video Assistant Will Transform the Industry. Here's How...

The Era of the Real Estate AI Video Assistant Will Transform the Industry. Here's How...

The Era of the Real Estate AI Video Assistant Will Transform the Industry. Here's How...

asdfasdfasdfWhile it's early on and the tech around it has much room to improve, these revolutionary tools are set to completely transform how real estate professionals market and sell properties.

An AI video assistant essentially serves as a customizable, automated agent that can handle many essential marketing and sales tasks at scale.

Ylopo AI Voice: Real Estate's AI Voice Breakthrough

Ylopo AI Voice: Real Estate's AI Voice Breakthrough

rAIya Voice: Real Estate's AI Voice Breakthrough

The seamless integration of conversational artificial intelligence into real estate IS revolutionizing how agents connect with prospects and clients.

Instead of reactive models, AI voice technology facilitates consistency, efficiency, personalization, and accessibility unmatched by other marketing or communications tools.

AI-powered voice assistants work around the clock, handling hundreds of leads without needing sleep or getting tired.

They can have conversations with potential buyers and sellers that feel natural while still qualifying them effectively using AI conversations.

Drive Results With AI for Real Estate Marketing

Drive Results With AI for Real Estate Marketing

Drive Results With AI-Powered Real Estate Marketing

Homebuyers today crave efficiency. With boundless information at their fingertips, modern purchasers expect streamlined, personalized experiences each step of the way.

Yet real estate agents slog through manual tasks and communications that steal time better spent building client relationships or chasing promising opportunities.

Artificial intelligence finally brings relief, delivering next-generation automation to ambitious brokers and agents.

3 Ways to Break the Feast-Famine Cycle in Real Estate

3 Ways to Break the Feast-Famine Cycle in Real Estate

3 Ways to Break the Feast-Famine Cycle in Real Estate

The real estate business is notorious for its up-and-down cycles of feast or famine.

During boom times, real estate agents and brokers can barely keep up with the nonstop flow of promising new leads and listings.

But when the market shifts, previously busy agents are suddenly scrambling to make ends meet in the face of mass uncertainty.

Millennials' Homeownership Score: A Closer Look

Millennials' Homeownership Score: A Closer Look

Millennials' Homeownership Score: A Closer Look

Saying that millennials’ pursuit of homeownership is filled with obstacles is an understatement.

Saddled with copious student debt while facing fast-rising property prices, saving up 20% down payments often seems unattainable for your twenty- and thirty-something buyers.

But with careful consultations and coaching grounded in realistic expectations, creative problem-solving, hyper-localization knowledge, and unrelenting determination, you can still successfully guide more young clients to one day realizing primary residence purchases.

How to Help Clients Buy Houses Without Jobs

How to Help Clients Buy Houses Without Jobs

How to Help Clients Buy Houses Without Jobs

Navigating the maze to homeownership sans a steady paycheck leaves buyers disoriented, struggling to summon enough green for down payments.

But creative lifelines exist through this financial labyrinth if you dig deep enough.

Yes, it’s an uphill battle littered with obstacles—no question.

But solutions present themselves when buyers budget diligently, court lenders and sellers ingeniously, and never waver in their resolution despite the challenges. 

"Why Hire a Realtor to Sell Your Home?": Responding to Common Doubts

"Why Hire a Realtor to Sell Your Home?": Responding to Common Doubts

"Why Hire a Realtor to Sell Your Home?": Responding to Common Doubts

Selling your house is one of the biggest money decisions most people will ever make.

As a real estate agent, you likely get lots of questions from sellers wondering if hiring an agent is truly needed or makes dollars and cents.

Even though the reasons to partner with a realtor probably seem obvious to you, many homeowners still have their questions. In this post, we’ll explore some of the top doubts you may hear when convincing clients to list their place with you, plus compelling comebacks.

15 Tiny Home Loan Mistakes With Big Consequences

15 Tiny Home Loan Mistakes With Big Consequences

15 Tiny Home Loan Mistakes With Big Consequences

Even small errors can become huge money problems later on. But many real estate agents let eager buyers leap before looking closely. 

Buyers often get swept up in daydreams of beautiful houses with white picket fences. 

And what do they gloss over? 

The tiny terms in tiny print that end up being a big deal.

These slippery issues pop up during the entire loan process. From filling out applications to signing stacks of closing paperwork. 

Navigating First Home Buyer Mistakes

Navigating First Home Buyer Mistakes

Navigating First Home Buyer Mistakes

As a real estate agent, it's your responsibility to guide novice buyers through this journey to help them avoid making costly mistakes.

Your expertise and insight can make the difference between a smooth purchase or a frustrating experience that derails their dreams of homeownership.

This article provides an overview of the most common mistakes made by first-time home buyers, with tips on how real estate professionals can steer their clients in the right direction.

Leveraging Google Screening to Boost Your Business in 2025

Leveraging Google Screening to Boost Your Business in 2025

Leveraging Google Screening to Boost Your Business in 2025

For real estate agents looking to stand out online, Google's ad products Google Screened and Google Guaranteed offer powerful options. 

But what do they actually provide, and how should agents choose between them? 

Let's explore the critical differences between being Google Screened versus Google Guaranteed so you can figure out the best choice for showing off your realty skills.

5 Insights into Redfin's Realtor Lead Generation Framework

5 Insights into Redfin's Realtor Lead Generation Framework

5 Insights into Redfin's Realtor Lead Generation Framework

Redfin is all about using tech to connect homebuyers with agents, so it's not hard to see why many view it as one of their top options for lead generation.

Browse Redfin in many big cities, and you'll see lots of listings and tools to research homes. For partners, this could mean more folks raising their hand for help. Pretty tempting, right?

But hold up. Working with Redfin has some real trade-offs.

Knock, Knock: Discovering Realtor Door-Knocking Strategies for 2025

Knock, Knock: Discovering Realtor Door-Knocking Strategies for 2025

Knock, Knock: Discovering Realtor Door-Knocking Strategies for 2024

Door knocking remains one of the most powerful, yet underutilized, lead generation techniques in real estate today. But simply showing up unannounced and stumbling through a robotic sales pitch will fall flat fast. The true key that unlocks real estate riches is the strategic art of door knocking done right.

In this guide, we crack the code on proven door knocking secrets top producing agents use to convert complete strangers into lifelong loyal clients.

Drive Traffic with the Top Real Estate Keywords for Google Ads

Drive Traffic with the Top Real Estate Keywords for Google Ads

Drive Traffic with the Top Real Estate Keywords for Google Ads

9 out of 10 real estate agents fail to generate quality leads online because they don't choose the right keywords.

With the average home selling for $428,700 in the U.S., a single lost lead represents nearly half a million in potential commission down the drain.

Simply put, ineffective Google Ads keywords can be the difference between a successful and a disastrous ad campaign.