This is Part 3 of our blog "Ylopo's New Revolutionary Tools for Realtors" series based on our recent webinar. Watch it here. Read Part 1, Part 2 and Part 3 here.
Part 1 covered the A-to-Z Design Studio and how it can transform listing presentations.
Part 2 focuses on 3D Tours powered by DyVA (Dynamic Video Ads) tech, with the big news: individual agents can now create and launch their own campaigns.
Pricing: The $95 sweet spot
The $95 price point for a 3D Tour DyVA campaign wasn't arbitrary—it was strategically chosen to make enterprise-grade listing marketing accessible to every agent while delivering exceptional ROI.
What's included in the $95 investment
When you launch a DyVA campaign, you receive:
Professional 3D video creation using AI - What would cost $300-500+ from a traditional videographer
All media costs for the advertising campaign - No hidden fees for ad placement
Facebook and Instagram ad placement - Multi-platform reach included
Real-time performance reporting - Live dashboard tracking all metrics
Downloadable video for additional use - Yours to use across all marketing channels
This all-inclusive approach means the $95 you invest is the total cost—there are no surprises, no additional charges, and no budgeting complexity.
The value proposition
Barry called it "a no-brainer at $95," explaining: "Of all of the marketing channels that you can use, this is what we believe to be by far the most cost effective."
Comparing the $95 DyVA investment to alternatives:
Traditional videography:
Cost: $300-500+ per listing
Includes: Raw video footage
Excludes: Editing, narration, advertising, distribution
Timeline: Requires scheduling, shooting, editing (days or weeks)
Professional 3D tours (Matterport, etc.):
Cost: $200-400+ per listing
Includes: 3D walkthrough capability
Excludes: Advertising, narration, social media distribution
Timeline: Requires on-site shooting and processing
Traditional Facebook ad campaigns without video:
Cost: $100-300+ for comparable reach
Includes: Static ad placement
Performance: 3x lower click-through rate, 2x lower lead conversion
Result: Higher cost per lead
DyVA 3D tours:
Cost: $95 total (including media)
Includes: Everything listed above plus professional narration and advertising
Performance: Superior engagement and conversion metrics
Timeline: Less than 1 minute to configure, automatic creation
Result: Average $19 cost per lead
Ge noted that Ylopo was "first to market with this product," and as far as he knows, "there's only maybe two or three other options out there in the entire real estate ecosystem that allows you to do what we're showing you here."
Even among those rare alternatives, our integration with the broader platform, automatic reporting, and included advertising spend make it the most comprehensive and cost-effective solution available.
The listing presentation integration
The thing about DyVA is it gets exponentially more useful when you pair it with those A-to-Z Design Studio listing presentations from Part 1.
You end up with this cycle where credibility builds on itself, and each campaign makes the next one easier to sell.Showing past performance
If you've run DyVA campaigns before, the listing presentation automatically pulls in your actual results.
Sellers see:
specific impression counts (something like "8,300 people viewed the ad");
video view rates ("6,000 watched the video");
engagement metrics ("326 clicked through");
and lead generation numbers ("7 people registered").
This isn't theoretical marketing speak. It's proof of what you've already done for other sellers.
Setting future expectations
Even for your first listing, you can leverage example data to set expectations.
"Mr. Smith, this is what I'm going to do. I am going to run an advertisement for your home, and after I run the ad, I'm going to send you this report showing exactly how many people saw your listing, watched the video, and registered as potential buyers."
Barry emphasized the competitive advantage here. Most agents in your market say something general like, 'Mr. Smith, if you hire me, I'll run an ad on Facebook for you.' That's what most of your competition says. You're not going to say that. You're going to say, 'Mr. Smith, here is the data from the ads that I run, and I'm going to show you the results as I run them in real time.'
There's a difference between promising marketing and showing receipts. Sellers pick up on that pretty quickly.
Best practices for maximum impact
Through working with hundreds of early adopters, we've identified five key strategies that maximize the value of DyVA campaigns.
1. Run at least one DyVA before every listing presentation
This serves multiple purposes, though maybe not the ones you'd expect.
Build your portfolio first, even if you're meeting with a seller who hasn't listed yet, run a DyVA on one of your recent or current listings.
That gives you real performance data to show in future presentations.
It also demonstrates competence in a way that talking about digital marketing never quite does.
Having actual campaign results proves you know how to execute sophisticated campaigns, not just discuss them. And when you can show a seller that your previous DyVA generated 4,000 impressions and 5 leads, the $95 cost becomes self-evidently worthwhile.
Ge recommended:
"I highly recommend you run at least one of these. I think the cost, which is $95 for one DyVA that includes advertising budget, is a diminimus amount of money to pay to promote a specific listing, but to boost your listing presentation to add even more proof that you're going to do a great job marketing that home."
2. Send reports to sellers every 3 weeks
The ongoing reporting isn't just informational. It's strategic relationship management, though that sounds more calculated than it needs to be.
Prevent seller anxiety: the most common source of seller frustration is feeling like their agent isn't doing anything. Regular reports with concrete data eliminate this.
Each report shows that marketing is ongoing, not a one-time event. And every report creates an opportunity for communication, relationship building, and addressing any concerns before they become problems.
Barry advised: "Pulling this reporting and sending it to your seller every 3 weeks or so is a key component and a key strategy."
This creates a rhythm of communication that keeps you top-of-mind while demonstrating tangible value throughout the listing period.
Which matters more than you'd think when sellers start getting antsy around week four.
3. Communicate about the leads
When people register through your DyVA ads, don't just collect the leads. Tell your seller about your follow-up actions.
The script is simple:
"Mr. Smith, two people registered from your listing ad this week. I left a voicemail for one. The other one answered and I talked to them. They're shopping for their daughter and they're going to send your house to them."
Even if neither lead ultimately buys the property, this communication demonstrates that your ads are generating real interest, you're actively following up on every lead, you're having actual conversations with potential buyers, and you're working systematically on their behalf.
Barry explained:
"It's not necessarily that every time someone registers they're going to buy the listing. Sometimes that'll happen. That communication flow that you have with the homeowner where you're executing a marketing strategy and you're having real conversations is insanely valuable to the homeowner."
4. Use the videos beyond just ads
The downloadable 3D tour videos can and should be leveraged across every marketing channel. Post organically on Facebook, Instagram, LinkedIn, and even TikTok.
Include them in buyer email campaigns and newsletters. Add to your MLS listing (where allowed) to stand out.
Show relevant listings to potential buyers during presentations. Send to interested prospects who didn't register initially.
This multi-channel approach means your $95 investment works harder, reaching potential buyers through multiple touchpoints and increasing the probability of finding the right match. Perhaps more importantly, it fills up your content calendar without needing to create something new every time.
5. Combine with the A-to-Z Design Studio
The most powerful approach leverages both tools in an integrated workflow, though "workflow" makes it sound more complicated than it is.
Step 1: Create a listing presentation using the A-to-Z Design Studio, showing past DyVA results from previous listings.
Step 2: Win the listing with data-driven confidence.
Step 3: Run a new DyVA campaign for the new listing within 24 hours.
Step 4: Send ongoing performance reports to the seller every 3 weeks using the Design Studio.
Step 5: Use the cumulative data in your next listing presentation.
This creates a cycle where each success makes winning the next listing easier, and each new listing generates more proof of your marketing prowess. It's self-reinforcing in a way that compounds over time.
The user management revolution
To enable agent-level access to DyVA campaigns, we completely rebuilt our backend infrastructure.
We created a new User Management section in Mission Control that makes team administration dramatically simpler, which was apparently overdue.Before: the old system
Previously, adding agents required filling out lengthy forms for each agent, manual data entry and verification, email exchanges with support, days of processing time, and complex permission management.
As Ge acknowledged:
"Used to be that you had to fill out a form when you add a new agent. It was quite a cumbersome process, and we recognize that."
After: the new user management system
The redesigned system allows team leaders and brokers to add new agents in seconds.
Enter contact information and email, link their MLS agent ID, provide license information, set permissions and access levels. Done.
Automatic listing detection is where it gets interesting. Once an agent is added, the system automatically detects their listings when they go live, sends email notifications with one-click campaign launch, pre-populates all listing data from the MLS, and enables direct payment through the agent's credit card.
Simplified management means you can view all agents in one dashboard, update information instantly, manage permissions centrally, and monitor campaign activity across the team.For most existing Ylopo customers, Ge noted that agents are already configured in the system: "For most of your agents, we've already created accounts for them.
We've already linked their listings, and so you'll be able to see this for most of your agents already."
Many teams can start using the agent-level DyVA access immediately with minimal setup, which removes one of the bigger friction points.
Early access and rollout strategy
During the webinar, we announced that the 3D Tour agent access is in a strategic pilot phase, with a carefully managed rollout plan designed to ensure quality and gather feedback.
Current status
Hundreds of agents are already using the system successfully. Webinar attendees received exclusive early access via QR code signup.
Larger teams and brokerages are being onboarded systematically by our team. Full platform release planned for Q1 2025 after pilot refinements.
The pilot approach
Ge explained the reasoning:
"We're rolling this out slowly. Everyone on this webinar is going to have access to sign up for this feature and release it to all your agents. We want to make sure you've set all of this up properly."
The phased rollout allows us to work out configuration issues—identifying and resolving any technical challenges before widespread release.
We're refining the User Management interface, gathering feedback on the new admin tools and making improvements. Gathering feedback from early adopters helps us learn from real-world usage to enhance the product.
We need to ensure smooth payment processing, verifying that the agent-level credit card system works flawlessly. And we're building best practices, documenting what works so later adopters can benefit from early learner insights.
How to get early access
For teams and brokerages interested in joining the pilot program: scan the QR code from the webinar recording (or contact support@ylopo.com directly), complete the intake form providing your team structure and agent information, work with our support team to configure the user management system, vzerify agent MLS IDs are correctly linked, communicate the capability to your team, and launch your first campaigns with our support team's guidance.
Canadian market availability
Ge specifically addressed Canadian market access, confirming full availability with some important context.
Full DyVA access is available. "Canadian clients do have access to this, and you can run DyVAs. This is one of the more popular features as it relates to our Canadian clients because we have all control of the data, so we can showcase all the stats."
Why DyVA works perfectly in Canada
While some A-to-Z Design Studio features are limited by Canadian MLS restrictions (like AVMs and closed sale data), the DyVA technology works perfectly.
We control all the ad performance data. The videos are created from listing photos.
The advertising runs on Facebook/Instagram (not MLS-dependent). All performance metrics are tracked by us directly.
This makes DyVA campaigns particularly valuable for Canadian agents who may have fewer options for data-rich marketing tools due to MLS limitations.
It sidesteps the usual restrictions that trip up other platforms.
What's next?
In Part 4 (final part), we'll explore the competitive landscape, what's coming next from Ylopo's innovation pipeline, detailed action steps for getting started, and Barry's final thoughts on why this is "an exciting time to be a Ylopo customer."
To join the DyVA 3D Tours pilot program, email support@ylopo.com or visit your Mission Control dashboard if you're an existing Ylopo customer.
Aaron Franklin
Head of Growth
Aaron "Kiwi" Franklin is the Head of Growth at Ylopo and a serial technologist and entrepreneur who has over 25 years of experience creating digital solutions for major brands and pioneering companies where technology and real estate meet. His depth of expertise stems from leading development of the first website for Apple to founding a global community of over 1,000 elite athletes.