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Product & AI

How does Ylopo compare to BoomTown, CINC, kvCORE, and Zillow Flex — and why should I switch?

Ylopo vs BoomTown, CINC, kvCORE & Zillow Flex — You Asked, We Answered
Product & AI Question 13 · Answered by Barry Jenkins

How does Ylopo compare to BoomTown, CINC, kvCORE, and Zillow Flex — and why should I switch?

Barry Jenkins, Realtor-in-Residence at Ylopo
Barry Jenkins
Realtor-in-Residence — runs one of the top Ylopo-powered teams in the country
Summary — what Barry covers in this video

Barry has used other platforms. Here's what he found when he switched to Ylopo.

Barry answers this from firsthand experience rather than competitive marketing. He's run teams on other platforms and made a deliberate choice to go all-in on Ylopo. BoomTown and CINC are primarily CRM and lead management tools — strong on organizing and tracking leads, but with less emphasis on lead generation itself. kvCORE is a platform play with broad features, but Barry found the AI follow-up depth wasn't there. Zillow Flex is a different animal — referral fees on closings rather than upfront ad spend.

Ylopo's differentiation, in Barry's view, is the combination of paid ad generation, the behavioral AI (Raiya), and the search portal — all working together in one system he didn't have to stitch together himself.

BoomTown and CINC are CRM-first

Both platforms are strong on lead management and follow-up systems. Ylopo is stronger on the lead generation and behavioral AI side — a different emphasis.

Zillow Flex is a different cost model

Zillow Flex charges referral fees on closings rather than upfront ad spend. Neither is inherently better — it depends on your cash flow preference and market.

The AI + portal combination is the differentiator

Barry's main reason for staying on Ylopo: no other platform combines behavioral AI follow-up with a branded search portal under one managed system.

Full Transcript

"I can answer this one from actual experience, because I didn't start on Ylopo. I evaluated and used other platforms before landing here, and I made the comparison the hard way — by running a real team through different systems and seeing what worked."

"BoomTown and CINC are both solid platforms, and I want to be fair: they're strong at what they do. Both are CRM-first systems. They're really good at organizing leads, managing follow-up pipelines, and helping your agents stay on top of contacts. If your primary need is a structured lead management system, they do that well. Where I found the gap was on the lead generation side. They're less focused on generating the leads through managed paid advertising and less sophisticated on the behavioral AI side. Ylopo's emphasis is different — generate the lead, then let the AI do the long-term nurturing."

"kvCORE has a lot of features. It's a platform that tries to cover a lot of ground. My experience was that the breadth came at the cost of depth — particularly on AI follow-up. The behavioral triggering that Raiya does, watching what people do on the search portal and messaging them about specific properties they've been looking at, I didn't find that level of sophistication in kvCORE's follow-up."

"Zillow Flex is a fundamentally different cost model and I think it's worth separating it from the others. With Zillow Flex, you're not paying upfront for lead generation — you're paying a referral fee on closings, typically 25 to 40 percent of the commission. That can work really well for agents who need predictable monthly costs and don't want to pay for leads that don't close. But it has a very different impact on your margin. When you close a deal from a Ylopo lead, you keep your full commission. When you close a Zillow Flex deal, you give back a significant percentage. Neither is inherently better — it depends entirely on your cash flow situation and how you prefer to structure your business."

"My honest reason for staying all-in on Ylopo: no other platform I've used does all three things under one roof — managed paid ads, behavioral AI follow-up, and a branded search portal — in a way that actually works together as a system. When you stitch together separate tools, you always have integration gaps. Ylopo is designed as an integrated system, and you feel that in the results."

Who It's For
Is Ylopo right for a solo agent, or do I need to be running a team to get value from it?
Barry Jenkins
Product & AI
How does Ylopo's AI actually work — what does it say to my leads, and who controls the script?
Ge
ROI & Results
What ROI can I realistically expect? What have real agents actually made?
Barry Jenkins

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What is "Managed Marketing" — who actually does the work, and how hands-off can I be?

What Is Ylopo Managed Marketing? — You Asked, We Answered | Ylopo
Product & AI Question 15 · Answered by Ge

What is "Managed Marketing" — who actually does the work, and how hands-off can I be?

Ge, Co-Founder and President of Ylopo
Ge
Co-Founder, President & CMO — owns every pricing and product decision at Ylopo
Summary — what Ge covers in this video

Managed Marketing means Ylopo runs your ads — you just work the leads.

Ge explains that "Managed Marketing" means Ylopo's team creates, runs, and optimizes your paid advertising campaigns on your behalf. You don't need to know how Facebook Ad Manager works, what a lookalike audience is, or how to interpret cost-per-click data. Ylopo's team handles all of that. Your job is to work the leads that come in.

Ge is candid that "hands-off" means different things to different agents — some check in weekly, some monthly. The platform dashboard gives you visibility into everything, so you can be as involved as you want. But if you want to run lead gen without becoming an ad manager yourself, that's exactly what Managed Marketing enables.

Ylopo runs the campaigns

Ylopo's marketing team sets up and manages your paid ads on Facebook, Instagram, and Google. You don't need to touch the ad platforms.

Full visibility in your dashboard

You can see your ad spend, impressions, and lead volume in real time. Hands-off doesn't mean blind — you have access to everything.

You focus on closing, not campaigning

Managed Marketing exists so agents can do what they're good at — building relationships and closing deals — without becoming digital marketers.

Full Transcript

"When we say 'Managed Marketing,' we mean exactly what it sounds like: Ylopo's team manages your marketing for you. You don't become a Facebook ad expert. You don't learn to navigate Google's campaign interface. You don't hire an agency. Our marketing team handles all of it — campaign setup, audience targeting, creative strategy, optimization, budget allocation. That's the work we do."

"Here's specifically what that looks like. When you sign up, we set up your search portal — the branded property search experience that goes out to leads. We build your first ad campaigns based on your market, your target buyers and sellers, and your budget. We launch them. Then, on an ongoing basis, we're monitoring performance, adjusting targeting, refreshing creative, and optimizing spend. If something's not performing, we change it. If a new audience type is converting better in your market, we shift budget toward it. You don't have to ask us to do this — it's what managed means."

"I want to be honest about what 'hands-off' actually means in practice, because it's different for different agents. Some clients are very engaged — they log in weekly, look at their campaign metrics, ask questions about their cost-per-lead trends, and want to understand what's working. Other clients log in once a month to see how many leads came in and then get back to showing houses. Both are valid ways to use the platform. The dashboard is always there if you want to look, but you never have to act on what you see — we're already acting on it."

"What you do need to do is work the leads. Managed Marketing handles the front end — getting leads into your system. But once Raiya has warmed a lead and surfaces an alert that someone is ready to talk, that's your moment. The AI can't show houses. You still have to show up when it matters. Managed Marketing is designed to give you more time for that, not to replace the relationship work that actually closes deals."

"The agents who get the most from Managed Marketing are the ones who trusted the system to do its job and focused their energy on being great agents. Not great ad managers. Not great tech administrators. Great agents."

Product & AI
How does Ylopo's AI actually work — what does it say to my leads, and who controls the script?
Ge
Pricing
Does spending more on ads get me more leads — or does it just mean bigger audiences and more volume?
Ge
Pricing
Why does Ylopo require a demo before quoting a price — what happens in that call, and what should I prepare?
Ge

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How does Ylopo's AI actually work — what does it say to my leads, and who controls the script?

How Does Ylopo's AI Actually Work? — You Asked, We Answered | Ylopo
Product & AI Question 11 · Answered by Ge

How does Ylopo's AI actually work — what does it say to my leads, and who controls the script?

Ge, Co-Founder and President of Ylopo
Ge
Co-Founder, President & CMO — owns every pricing and product decision at Ylopo
Summary — what Ge covers in this video

The AI watches what your leads do — and texts them about it.

Ge explains that Ylopo's AI (called Raiya) is behavioral, not scripted. It doesn't send generic blast messages — it monitors each lead's activity on your search portal and responds to what they do. If a lead views the same listing three times in one week, Raiya texts them about that specific property. If they search a new neighborhood, Raiya reaches out about homes there. The messaging is conversational and personalized per lead.

Agents can adjust the tone and frequency in their dashboard, but the default behavior is intentionally designed to feel human. Raiya hands off to the agent the moment the lead expresses real interest — it's not trying to set the appointment, just warm the lead until they're ready.

Behavioral, not scripted

Raiya watches each lead's activity on your search portal and sends messages triggered by what they actually do — not a preset drip sequence.

Personalized texts per lead

If someone views a listing three times, Raiya texts them about that listing. The message references real data from their search behavior.

AI works it until you're needed

Raiya follows up long-term so you don't have to. The moment a lead signals real intent, Raiya alerts you and steps back.

Full Transcript

"I want to clear up a misconception before I explain how the AI works: Raiya is not a drip campaign. It's not a preset sequence of messages that go out on days 1, 3, 7, 14. That's what most follow-up tools do. What Raiya does is fundamentally different."

"Raiya is a behavioral AI. It watches what each lead does on your search portal — which properties they view, how many times they view them, what neighborhoods they're searching, what price ranges they're filtering. And it uses that behavioral data to trigger personalized messages. If someone has viewed the same listing four times in two weeks, Raiya doesn't send them a generic 'checking in' text — it sends them a message about that specific listing. It might say something like 'I noticed you've been looking at 123 Oak Street — want to schedule a showing before it goes?' That's a message that could only exist because of that person's specific behavior. It doesn't look or feel like automation."

"Agents ask me who controls the messaging, and the honest answer is: Ylopo has designed the default behavior intentionally, and it works well for most agents without any changes. But you do have control. Inside your dashboard you can adjust the tone, the frequency, which types of events trigger messages, and what the AI says in different scenarios. Some agents go in and customize heavily. Most let it run as-is and focus on working the leads the AI surfaces."

"The other critical thing to understand is how and when Raiya hands off to you. It's not trying to set appointments. It doesn't try to close the deal. What it does is warm the lead and watch for signals of real intent — a reply that asks a specific question, a sudden spike in portal activity, a message that says 'I'm ready to look at homes.' When that happens, Raiya alerts you and steps back. Your job is to respond quickly when you get that alert. The AI can't close the deal. It can only warm the lead up and hand it to you at the right moment."

"The result is that your database stays active even when you're in the middle of a transaction and not manually following up. Leads that entered six months ago are still getting touched. Leads that went quiet are still being nurtured. And when one of them wakes up and signals they're ready, you'll know — because Raiya will tell you."

Product & AI
Are my leads exclusive to me, or are they shared with other agents in my market?
Ge
Product & AI
What is "Managed Marketing" — who actually does the work, and how hands-off can I be?
Ge
ROI & Results
How long does it typically take to close a deal from a Ylopo lead?
Barry Jenkins

See all the questions

Every question your prospects ask — answered on camera, no scripts, no spin.

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Are my leads exclusive to me, or are they shared with other agents in my market?

Are Ylopo Leads Exclusive? — You Asked, We Answered | Ylopo
Product & AI Question 12 · Answered by Ge

Are my leads exclusive to me, or are they shared with other agents in my market?

Ge, Co-Founder and President of Ylopo
Ge
Co-Founder, President & CMO — owns every pricing and product decision at Ylopo
Summary — what Ge covers in this video

Your leads are yours. Full stop.

Ge addresses the lead-sharing concern directly: Ylopo does not sell the same lead to multiple agents in the same market. Every lead generated through your Ylopo account belongs to you — it is branded under your name, directed to your search portal, and entered into your CRM. Ylopo does not operate a marketplace where leads are auctioned to the highest bidder or split across multiple agents.

Ge also addresses data ownership: when you cancel, your leads and contact data come with you. Ylopo is not holding your database hostage.

No shared leads

Ylopo doesn't sell the same contact to multiple agents. Leads generated through your account are exclusively yours — your brand, your pipeline.

Branded under your name

Every lead lands on a search portal branded to you, not Ylopo. The relationship is with your business from day one.

Your data is yours to keep

When you cancel, you don't leave empty-handed. Your full lead database comes with you — no hostage-taking, no data locks.

Full Transcript

"This is a fair question, and I want to answer it clearly: your leads are yours and yours alone. Ylopo is not a lead marketplace. We are not in the business of generating leads and then selling them to three agents in the same zip code. Every lead that is generated through your Ylopo account comes to you and only you."

"Here's how it works in practice. We create paid ad campaigns on your behalf — on Facebook, Instagram, or Google. Those ads point to a search portal that is branded with your name, your logo, your market. When someone clicks an ad and registers on that portal, they become your lead. The relationship they're forming is with your brand, not with Ylopo. Ylopo's name doesn't appear on the search portal at all. To the lead, they've just found a great home search tool from an agent in their area."

"I also want to address the data ownership question, because this comes up a lot: if you cancel, your leads come with you. We are not holding your database hostage. The contacts, the engagement history, the property preferences — all of it is exportable and belongs to you. Some platforms in this space make it difficult or impossible to take your data when you leave. We don't operate that way. You built that database by investing in ads and follow-up. It's yours."

"The third thing I'd say is that the exclusivity extends beyond just the contact record. Because Raiya — our AI — is operating under your brand and following up on your behalf, the relationship that gets built over those 6 to 18 months is a relationship with you. When that lead is finally ready to buy or sell, they think of you. They've been hearing from you. Not from Ylopo, not from a competing agent in your market. You."

"So to answer the question directly: no sharing, no marketplace, no data lock-in. Your leads are yours from the moment they register, and they're yours to keep regardless of what you decide to do with your Ylopo subscription."

Contracts
If I cancel, do I keep my leads and data?
Ge
Product & AI
How does Ylopo's AI actually work — what does it say to my leads, and who controls the script?
Ge
Pricing
How does Ylopo pricing work — and why do you need a demo to get a real number?
Ge

See all the questions

Every question your prospects ask — answered on camera, no scripts, no spin.

← Back to All Questions Book a Free Demo