How long does it typically take to close a deal from a Ylopo lead?
It depends on the lead type — and the agents who win are the ones who play the long game.
Barry explains that time-to-close varies enormously by lead channel. PPC leads — people who typed a search into Google — can close in 30–90 days because they're further down the funnel when they enter the system. Social leads (Facebook/Instagram) typically run 6–18 months because they were browsing, not searching.
Barry is blunt: if you expect a social lead to close in 60 days, you'll be disappointed. But the agents who build big databases and trust the AI to follow up long-term are the ones who see their pipeline compound year over year. Some of his biggest closings have come from leads that first entered the system 18–24 months earlier.
PPC leads: 30–90 days typical
People who found you through a Google search were actively looking. They close significantly faster than social leads.
Social leads: 6–18 months typical
Facebook and Instagram leads are earlier in the buying journey. They need consistent follow-up over months — that's exactly what Raiya handles.
The 18-month deals are the best ones
Barry's biggest commissions have often come from leads that sat quiet for over a year. They were being nurtured the whole time — by the AI, not by him.
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"If you're expecting a straight answer here — like '45 days' — I'm going to disappoint you. Time-to-close depends almost entirely on which channel the lead came from. And understanding that difference is probably the most important thing you can know before you start with any internet lead platform."
"PPC leads — people who typed something into Google — are in a different mental state than Social leads. They were looking. They had a question, they typed it, and your search portal came up. When someone has that much active intent, they can close in 30 to 90 days. On my team, we've had PPC leads go from registration to contract in three weeks. That's not common, but it happens. The typical range is one to three months if you respond quickly and stay on them."
"Social leads are a completely different story. Facebook and Instagram leads are people who were scrolling and saw a house they liked. They weren't searching. They were browsing. That means they're at the top of the funnel — curious, maybe interested, but probably not ready to talk to an agent for another six to eighteen months. If you expect a Social lead to close in 60 days, you will burn yourself out chasing people who aren't there yet."
"Here's the thing that changed how I think about this: some of my biggest closings have come from leads that were in my system for 18 to 24 months before they transacted. They came in from a Facebook ad. Raiya was texting them. They were using the search portal. And then, one day, something shifted in their life — a job change, a baby, a divorce — and they were suddenly ready. And because we had been in their inbox consistently for two years, we were the first call they made."
"The agents who succeed with Ylopo understand that the timeline is the feature, not the bug. Yes, it takes longer with Social leads. But the AI does the follow-up. You're not manually texting 400 people every week. You're letting the system do that work, and you're stepping in when someone signals they're ready. If you can shift your mindset from 'how fast will this close' to 'how big will this database be in three years,' you will see the ROI math differently."
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